Truvid’s Post

You don't need more customers. You need more of the right customers. 👇 I've been a growth marketer for 20 years. It still baffles me how much I see CMOS targeting the wrong people and yet still wondering how they aren't hitting their sales and revenue goals. One of my favorite clients a few years ago was the LEGO Group because they saw the value of this and capitalized on it in a big way. Working with them to target and reach their A customers, a term they coined called "AFOLs" turned efforts into a cash cow that printed money for them. What's an AFOL? 🧱 Adult fans of LEGO have distinct usage behavior, over-index with nostalgia, and favor content and narrative interest in space exploration, medieval history, and architecture and design. They favor activities that require deep concentration and creativity. Their purchase journey is unique and cross-channel, and various accessory, storage, and display solutions are strong predictors of future LEGO set purchases. This behavior makes them extremely targetable and enabled us to design and build many things that helped capture them and increase their cLTV for Lego. ______ Wanna find and define your A customers? Good news: I built a tool to help you solve that. Take it for a spin, and let me know how you like it. My DMs are open. https://lnkd.in/guS9ZgXa Note: This post only contains publicly available insights on the topic and doesn't include any proprietary information garnered during our partnership. #CMO #marketing #audiencetargeting #branding

This will be a game changer for you. Don't just take it alone, give it to others. If one sale is possible, then millions are within reach—this is my core belief. If it worked for one, it can work for many! Your task is to identify the process, study it, optimize it for greater efficiency, and run it again. Here’s the key takeaway: If one person saw your product or service as a solution, it means you communicated effectively with them. This indicates there are many others with similar needs, whether they realize it yet or not. The challenge is to enhance the strategy that reached that one person and scale it to reach thousands more like them. That’s the essence of advertising! If it isn’t broken, don’t fix it—improve it. #CraftingBrands #IgnitingSuccess

We all like good deals, right, but that's relative to our individual needs and situations (Read on to see the significance of this photo). So, what's relative to your decision on a good deal? What are you really 'buying and selling?' Products? Customer service? Expertise or experience? Timing? Location? Convenience? What's available in the current economy? As you head into this new year, think about what you're purchasing and, very importantly, what you are 'selling' to your clients/customers. Value lies in need, perception, and delivery. If you're audience doesn't see and perceive your value and their need to hire you, then maybe it's time to rethink your marketing strategy and "show and tell" with strategic visual marketing and storytelling? We at #maresmediafilms are here to help. Ok, here's the story on this vintage photo. It's what a young couple purchased on their bi-weekly trip to a Detroit-area grocery store, and are you ready for this- it was their biggest, most expensive grocery bill at a whopping $25.oo!!! Who wouldn't love to get that much today for just $25? In 2024, we think that's a good deal, but to my Mom and Dad in 1964,, it was a big splurge! It's all relative! #strategicsocialmediamarketing #strategicvideomarketing #storytellingforentrepreneurs #maresmedia

The road to achieving your goals is paved by your story! If you want more customers, viewers, engagement, growth, revenue... Your story is the answer. We love helping you craft and share your story in the most effective and engaging way, to grow your brand's presence and profits with strategies unique to your brand and your specific goals. Don't know where to start? Let's talk!

No long talk, just a friendly reminder Market yourself shamelessly, show up every day and everywhere. Your customers need to see your face and think of you when they need your services. Consistency is key, so make sure you're constantly reminding them of your presence. There are countless things competing for your consumers' attention Make sure you're the one that stands out. P. S. What are you doing to remain top of mind with your client? Watch the video below👇 ✨🤎 I am still your best bet when it comes to video advertisement. Do you need help bringing your products or ideas to life through video? Get a standard video advert for your brand now. #videoads #videocontent #linkedinforcreators

Customers love your brand enough to give you money. Don't doubt what they'll do for your brand. Need feedback? ASK Need UGC? ASK Need to test something? ASK Need to know if that new offer converts? ASK Too many brands spin their wheels debating when the people with the answers are ready and waiting.

When you can show a customer they have an emotional connection to your brand, magic happens in the world of brand affinity. The deeper that connection is... the slower the churn, the lower the ad costs, the faster the speed to signup.

You must try this ad style Hook: “POV: your life changed because (product here)” Unaware market speaking to the “big win” angle. “Life changed” anyone can appeal to but it’s not specific to one key thing. Rest of the video showcase all the benefits of the benefits

Did you know 70% of customers have bought a product/service after seeing a video?   Creating videos can be intimidating. The fear of not knowing what to say or how to appear on camera can be overwhelming. However, it's essential to understand that videos offer a unique opportunity to establish a personal connection with your potential customers. You can authentically showcase your brand's personality and values in a video. The best part is that adding a video to your Biz Tag significantly expands your reach and impact.   #TheBizTag #Digitalbusinesscard #Videomarketing