Truvid’s Post

What have we learn from #CannesLions24?🚀 Thanks PROGRAMMATIC SPAIN for sharing the conclusions of: Roxana Durdeu (BidBalance), David Castello Brunet. (The International Media House), Ana Garcia Castro (EscalaX), Juan Agustín Jiménez (Tappx with techsoulogy), Magali Quentel-Reme (Optidigital), Victor J. Solis Lorente (The Channel Store) y Nacho Ruiz Lorente y Raquel Fernández Isla (WebAds) 💙 #BidBalance #ProgrammaticPartner #DigitalTrends2024 #ProgrammaticPower #InnovationInMotion #DigitalAdvertising

TikTok & Aleph: A Digital Duo Redefining Marketing in Central America In the dynamic realm of digital advertising, Aleph and TikTok have joined forces exclusively in Central America and the Dominican Republic, sparking excitement among advertisers and audiences alike. 🚀🌎 Digital Advertising Unleashed: Aleph, a digital advertising powerhouse, secures an exclusive partnership with TikTok in strategic regions. The collaboration promises a paradigm shift in product marketing and brand connections. Strategic Geographical Advantage: Proximity to influential markets, including the United States, positions Central America as a hub for diverse sectors like tourism, manufacturing, and agriculture. Advertisers in the region can tap into new audiences, amplifying the appeal of Central America on the global stage. TikTok's Transformative Impact: Gabriela Comazzetto, TikTok Latam's GM of Business Solutions, highlights TikTok's role in reshaping retail purchasing and revolutionizing brand-consumer connections. Entertainment becomes a catalyst for product discovery, creating a unique space for brands to engage with their communities. Elevating Brand Connections: Comazzetto emphasizes how the partnership with Aleph opens avenues for brands in Costa Rica, Guatemala, Panama, and the Dominican Republic to establish authentic connections on TikTok. Advertising and brand content on TikTok are designed not just to inform but to entertain, capturing the essence of community engagement. Shared Enthusiasm for Opportunities: Cristian Cores, SVP of Latin America at TikTok, expresses genuine excitement about the boundless opportunities this collaboration brings. The stage is set for a new era in digital marketing across Central America and the Dominican Republic. How do you envision this exclusive partnership reshaping the digital advertising landscape in Central America? Share your thoughts on the future of marketing in the region! #digitalevolution #tiktokmarketing #marketinginnovation https://lnkd.in/eq7R-ZnD

Absolutely thrilled about "The Gamers Awards" event! It feels great to recognize the communities that let us create amazing Direct-to-customer journeys for our clients. 🎮 Gaming is a fantastic medium but it's a hard nut to crack to get a return. Our Direct-to-Customer approach changes the game. want to learn more about how we give gaming an ROI? Reach out and let's level up your marketing game together. 🚀 #ConversionFocused #GamingROI #Directtocustomer

💥NEW CASE STUDY 💥 Pepephone wanted to carry out a performance campaign to generate qualified traffic. It was important for the company to create a 100% with a Video Action Campaign format within the #Youtube environment and with the use of similar audiences, through skippable In-feed and In-Stream formats. Pepephone, together with Labelium Play, its partner specialized in the digital audiovisual ecosystem, explored several options and achieved such surprising results as: 🙌 -67% average #CPC vs benchmark 👌 -48,46% CPA campaign start vs end 💪  4,2’ assistance rate Thanks to these actions, very favorable results were obtained: CTR of 1.10%, and an increase of 124.30% in the lead generation volume as a last-click conversion. Congratulations to the whole #Pepephone team, especially Cristina Gómez, and to #LabeliumPlay for their effort, work, and dedication 💜 Dive into the world of #LabeliumPlay and discover what it can do for your brand

Today, I want to thank 🙏 prnoticias.com for the opportunity to share my thoughts and experiences in the recent interview https://lnkd.in/dQa8J_kp Reflecting on our discussion, I'm captivated by how gaming 🕹️ is not just a revolution in entertainment, but a formidable tool for re-engaging with emerging generations. My work on international projects like "McDonald's Land" on Roblox and Fnac "Only Up" on Fortnite (among others) has shown me the immense potential of engagement through virtual worlds 🌍. Creating a 'branded world' within a game isn't just advertising; it's establishing a genuine dialogue with an audience that values creativity and innovation 💡. Understanding and incorporating gaming dynamics into our marketing strategies is not just an option, but a necessity to truly connect with these generations 🤝. 🚀. Let's continue to explore and reinvent the marketing world together! DeuSens #Hiperexperiencia #Gaming #DigitalMarketing #GenerationZ #GenerationAlpha #Innovation

Maximize your lifestyle brand exposure with our exclusive guest posting service on MejorHistoria.com! With a solid DA of 25 and 1,352 active visitors, secure two powerful dofollow links for just $45. Craft compelling, Spanish content to captivate the audience and boost your SEO. Elevate your online presence today! Contact me and unlock the potential of targeted outreach in the dynamic lifestyle niche. 🚀 #GuestPosting #liLifestyle #DigitalMarketing #2dofollowlink #backlinking

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TikTok is mainly an entertainment platform, so digital users have frequently a "passive attention" to relax & distract their thoughts & mind. However new generations as "centennials" use this platform for "Discovery" (a key phase of the awareness and consideration into the Consumer Journey). A current facts declared: 36% of TikTok users discover new brands or products, and 60% of them find a brand related to their needs. Remember that Entertainment is a vehicle into this platform so in order to resonate with your audience your content requires a fun and amuse look & feel, in line with the brands values and benefits. So TikTok could be another digital touchpoint to test (A-B) during the Consumer Journey as a part of your Brand story telling. Attached a link that mentioned some examples (A very easy and basic talk)  TikTok performance:

Transforming Social Media: Why Niche Platforms Are the Future 🚀 🔍 As mainstream social media becomes a sea of sameness, savvy users are turning towards niche platforms that cater specifically to their interests. Why? Because platforms like Letterboxd for film buffs and Goodreads for book lovers offer something that the giants no longer can: a dedicated community and tailored content. 🏀 Enter SwishVerse, Nomu Labs´ latest innovation for NBN23, designed exclusively for basketball enthusiasts. It’s not just a platform; it's an experience, enhancing fan engagement through gamification and real-time interactions. 📈 In our latest blog post, we explore how niche platforms like SwishVerse are redefining what social media can be, especially in the sports industry. From focused content to interactive challenges, discover how these platforms will create unparalleled user loyalty and satisfaction. 👥 Whether you're a sports organization looking to enhance fan engagement or a professional curious about the next big thing in social media, this is a must-read. Dive in to learn how specialized platforms can elevate the digital experience and make every user feel like an MVP. #SocialMediaTrends #NichePlatforms #FanEngagement #DigitalInnovation #SportsMarketing #SwishVerse #NomuLabs