Our Chief Content Officer, Marco Maddaloni, MBA attended SPORTEL in Buenos Aires, one of the most profound events in the video content distribution industry! He discussed some key topics such as the importance of high-quality video content in advertising, the desire for revenue share models in content monetization and content categories that are thriving in 2024!
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"When you have competition among platforms, what you see is that content owners always win." In the battle for sports content, distribution is key. Michael J. Wolf discusses how the competition among platforms benefits content owners. For more, explore our 2024 report: www.activate.com/insights #ActivateInsights #ActivateGrowth #ActivateOutlook2024
Distribution is Key in the Battle of Sports Content
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Experienced Sports Media Strategist and Advisor | Founder of LCA Ltd | Guiding Businesses to Success in Broadcasting, Investments & Technology
In the last few years, The Premier League's content strategy has evolved so that everything they produce dovetails into digital. Read more 👉 https://lttr.ai/AFiZd #premierleague #premierleagueproductions #contentcreation #TrustedPartner #AdvisoryFirm #SportsMediaMarket #ProgrammingStrategy #LiveBroadcast #ProvideExpertGuidance #RevenueGeneration
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Fox, Merzigo renew digital content deal in Turkey for next three years
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📈 Learn how to ''Roadmap for Content Strategy: What to Do and What to Avoid'' from Dorien Morin-van Dam - More in Media during an SME 2024 panel session starting next week! #contentstrategy #socialmedia #marketingtactics https://lnkd.in/ey5etNNA
Dorien Morin-van Dam | Sirius Media Company
siriusmediacompany.com
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In the last few years, The Premier League's content strategy has evolved so that everything they produce dovetails into digital. Read more 👉 https://lttr.ai/AEyEW #premierleague #premierleagueproductions #contentcreation #TrustedPartner #AdvisoryFirm #SportsMediaMarket #ProgrammingStrategy #LiveBroadcast #ProvideExpertGuidance #RevenueGeneration
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Create Unlimited Self-Updating, SEO-Optimized Broadcasting Sites With Ready-To-Use Trending Content! 👉 https://buff.ly/3PVrWVA #NewsSiteBuilder #WebsiteBuilder #SEOOptimizedBroadcastingSites #SelfUpdatingSites #CashGeneratingMachines #FreeTraffic #onlinemarketing #makemoney#internetmarketing #marketingtools
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📍 Reflecting on #CannesLions 🦁 I recently had the privilege of attending Cannes Lions, and amidst all of the inspiring keynotes and masterclasses from the worlds greatest creatives, one insightful quote from Gary Vaynerchuk truly resonated with me. He stated, "We as an industry put the past on the pedestal (TV ads) and are super excited about the future (A.I. and all the other abbreviations), but we talk so little of the present and the best it provides - social creative content." This sparked a question within me: Why do we so often overlook the present in favor of either the past or the future? Do you also see this trend in our industry? Although I am a future enthusiast myself, I find myself aligning with Gary's sentiment. The present moment, especially with its plethora of social creative content opportunities, shouldn't be neglected. No wonder it's the fastest-growing service segment at Element Digital. #CannesLions2023 #GaryVaynerchuck #MarketingTrends #SocialCreativeContent
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An essential part of the 46th FIPP World Media Congress, June 4th - 6th, Cascais, Portugal are our event partners. A big shout out to KameraOne who empower media companies via their unique video formats and rich video content platform. Full interview here: https://lnkd.in/dy8p2FQs TL;DR: "The stats for global video consumption are eye watering – to put it into sharper context, the United States alone has 239M YouTube viewers and online videos have an audience reach of 92.3% worldwide. "The main trend is the continuous growth of consumption of UGC (User-Generated Content) or UGC-like videos that capture unexpected events happening to people around the world. Additionally, we see a rapid increase in the consumption of local stories and localized content in general. On a more technical side, vertical video formats are gaining popularity very quickly. "Think of KameraOne as a video content engine that integrates with any publisher or media company operation. We work across global platforms like MSN or Yahoo, local publishers, broadcasters, and recently, FAST channels and out-of-home platforms. We offer unique video formats, syndicating over 50 stories daily, a rich video content platform with 500 new stories every day for any editorial team to use, and direct monetization of our videos in cases where publishers do not have their own." #KameraOne #videocontent #videoplatform #curatedvideo John Schlaefli Cobus Heyl Dr. Bastian Schwithal Andrea Cooper Sylkia J. Cartagena Carlotta Serantoni Joice Pilatti #FIPPCongress24 #Cascais #Portugal
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Experienced Sports Media Strategist and Advisor | Founder of LCA Ltd | Guiding Businesses to Success in Broadcasting, Investments & Technology
At LCA Ltd, we specialise in helping clients map their content creation plans and achieve success in their respective sports markets. Read the full article: The Premier League’s Content Creation Evolution - LCA ▸ https://lttr.ai/AI6KJ #premierleague #premierleagueproductions #contentcreation #TrustedPartner #AdvisoryFirm #SportsMediaMarket #ProgrammingStrategy #LiveBroadcast #ProvideExpertGuidance #RevenueGeneration
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🤔 Learn how to create a ''Roadmap for Content Strategy: What to Do and What to Avoid'' with Alon Waks, who is a fractional CMO. #whattodo #mediastrategy #justdoit https://lnkd.in/eDN5xFSA
Alon Waks | Sirius Media Company
siriusmediacompany.com
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