Tropicana Brands Group’s Post

🔥 Kellogg's Bold Move: Will Kellanova 🥣 Conquer the World? I am sharing this insightful article in MarketingWeek in light of Kellogg Company's recent split into WK Kellogg Co and Kellanova that has sparked debates. Is this rebranding a game-changer or a potential flop worldwide? 🌍  Proponents see Kellanova as an innovative snacking giant with brands like Pringles and Pop-Tarts. The skeptics, on the other hand, question whether Kellanova can truly capture the magic and nostalgia associated with Kellogg’s. Will Kellanova become a global powerhouse, or is Kellogg's missing a chance to keep its legacy intact? Whether it will work worldwide remains to be seen. Share your thoughts! 💭 #KellanovaDebate #KelloggRebrand #internationalbranding #externalCMO #marketingdirector #marketingguru

FMI Private Brands Leadership Council recently identified five areas of focus as it works to develop a plan to keep momentum in the #privatebrand industry going. Do you agree with the five? Are there others that should be added to the list? And, where do you need the most help in your own private brand business? 1. Strategic Sourcing 2. Education and Awareness 3. Technical Regulatory Compliance 4. Sustainability 5. Insights and Trends #privatebrand #privatebrands #focus #sourcing #food #grocery #education #regulatory #sustainability #insights #trends FMI- The Food Industry Association

The Bud Light controversy, sparked by a collaboration with Dylan Mulvaney, highlighted the need for brands to navigate cultural sensitivities and consumer preferences. AB InBev saw a decline in Bud Light sales, prompting Altria to divest $2.2 billion in shares. This reflects a broader trend of adapting to market dynamics. The incident underscores the importance of authentic engagement and corporate responsibility for brands. Ultimately, successful marketing requires an understanding of societal values and consumer perceptions.

"Sustainability is absolutely critical for our consumers, and we receive lots of questions about it. It’s about understanding things such as where the ingredients are coming from and making sure we have the right type of packaging." - Martin Renaud, Executive Vice President, Global Chief Marketing and Sales Officer, Mondelēz International. Read the full interview by downloading the report: https://lnkd.in/eD3YPkYk Watch on YouTube here: https://lnkd.in/eCMjVXa2

"Sustainability is absolutely critical for our consumers, and we receive lots of questions about it. It’s about understanding things such as where the ingredients are coming from and making sure we have the right type of packaging." - Martin Renaud, Executive Vice President, Global Chief Marketing and Sales Officer, Mondelēz International. Read the full interview by downloading the report: https://lnkd.in/gDSVgJ2b Watch on YouTube here: https://lnkd.in/gHJDbUxG

"Sustainability is absolutely critical for our consumers, and we receive lots of questions about it. It’s about understanding things such as where the ingredients are coming from and making sure we have the right type of packaging." - Martin Renaud, Executive Vice President, Global Chief Marketing and Sales Officer, Mondelēz International. Read the full interview by downloading the report: https://ow.ly/BIZF50Ph7Vj Watch on YouTube here: https://ow.ly/Iqtp50Ph820

This is a good plan to allow specialist leaders to manage the various lines of business.

Kraft Heinz, under CEO Carlos Abrams-Rivera's leadership, is undergoing a significant transformation towards enhanced innovation, inclusivity, and global expansion. The company is strategically focusing on consumer-centric innovation, evidenced by new product developments such as plant-based options and innovative packaging. Efficiency improvements are also paramount, with a particular emphasis on disruptive innovations and operational streamlining, resulting in substantial cost savings. Furthermore, there's a concerted effort to expand into emerging markets, leveraging the strength of iconic brands like Heinz. This transformation includes a cultural shift towards collective ownership and long-term strategic thinking, ensuring Kraft Heinz's continued success and longevity. Read More Here: https://lnkd.in/gqCsVimv Branded Hospitality Ventures #innovation #hospitality #venturecapital #technology Dafne Guisard Liza Maschi, MBA Andre Maciel Joe Nardozzi Cristina Kenz