Guess the song! When asked about the #Punica re-launch, my vision was clear: to revive the best-tasting thirst quenching flavours of Punica using natural ingredients, reconnecting with our loyal fans, and captivating a new generation with innovative, contemporary offerings.
Today, I'm thrilled to announce that PUNICA 1 Liter is available in
#Germany at Rewe, Combi, Bela, Edeka Noord, and other retailers.
Additionally, we've just introduced a convenient 0.5-liter format for on-the-go shoppers through our distributors Columbus Drinks GmbH
We're committed to meeting the needs of PUNICA's customers and shoppers, always striving to deliver the best.
Tropicana Brands Group#PunicaOase
Thank you BevNET.com for your recent interview with the CEO of our North American Business Unit, Monica McGurk, who shared what we’ve been working on at Tropicana Brands Group. It’s an exciting time at TBG, and we’re driving leadership across the category, injecting an entrepreneurial mindset into our brands, and building a unique business model. Check out the full story below to learn more.
#Innovation#BeverageIndustry#Marketing#Entrepreneurship#Leadership#CreativeRenaissance
Tropicana Brands Group is proud to be a member of the PAI Portfolio Women’s Network, which promotes leadership and professional development for women executives across its portfolio companies. Thank you, PAI Partners for giving us another opportunity to live one of our values of growing our people to help grow our business. #WomenInLeadership#PPWN
With Diversity & Inclusion as one of the strategic sustainability priorities for PAI, a key objective is to improve the diversity of leadership amongst PAI’s portfolio. We will do this by building a pipeline of female talent and supporting female portfolio company leaders.
To that end, we recently launched the PAI Portfolio Women’s Network, which aims to promote leadership and professional development for women and support gender balance across our portfolio companies at the leadership level.
There’s a big opportunity for companies that prioritise D&I and we look forward to working with senior women and male allies across the PAI portfolio as we work towards evening the gender balance at C-suite level.
#PPWN#diversityandinclusion
⭐ SPECIAL ANNOUNCEMENT ⭐
Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships. Today, tennis prodigy Coco Gauff has officially made her beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand. 🎾🥝
Since breaking onto the global professional tennis scene in 2019 at just 15 years old, Coco has become a phenomenon, captivating fans with her incredible talent and down to earth authenticity. So, it’s no surprise fans keep a close eye on her behavior on and off the court, including her changeover snack, a homemade fruit salad, which sparked interest at the US Open in 2023. Now, Coco is leveling up her fruit game by joining Naked as Chief Smoothie Officer. A lifelong smoothie lover, Coco is putting her unmatched mark on the brand and future product development.
Coco is excited to double down on her love of fruit with an easy, on-the-go option on and off the court, and Naked delivers all the delicious flavors of real fruit in a grab-and-go format available at grocery and convenience retailers nationwide.
Congratulations to Coco and the Naked brand team on all of the work it took to make this partnership possible.
Learn More: https://bit.ly/4cy4XsyGlen Walter, Monica McGurk, Patrick Degnan, Tiffany Williams, Melinda Lee, Francisco Pavan, Jeff T., Kari McTaggart, Lauren Alexander, Rebecca Lade, MullenLowe U.S.
The joy of ice cream meets the joy of juice to deliver the ultimate nostalgic sweet treat. Just in time for the official first day of summer, June 20, Tropicana is partnering with award-winning bakery, Milk Bar, to introduce a new limited-time-only soft serve, Orange Squeeze, a nostalgic cream-meets-citrus flavor that's perfect for summer. 🍊🍦
Made with Tropicana® Pure Premium® from oranges handpicked at the pinnacle of ripeness and squeezed within 24 hours to create 100% orange juice, Orange Squeeze offers the burst of fresh-tasting flavor you expect from Tropicana, now in the soft serve format you love from Milk Bar. The combination of orange and vanilla will transport your taste buds to fond memories of classic childhood summer flavors, while offering a fresh-tasting twist.
Naked and its new agency FIG have centered the new campaign on a portmanteau of thirsty and hungry. The campaign has coined a new term—thungry—and used the portmanteau as a launch pad for three 30-second spots.
“When Thungry, Get Naked” aims to speak to Gen Z and younger millennials who are driving the functional food trend, which has seen “significant overall growth” in the past few years, according to Jeff T., vice president and general manager of Naked, part of Tropicana Brands Group.
Read more about the campaign here: https://adweek.it/3KpovTY
On a mission to reinvent snack time and fuel those who live life on their own terms, Naked Brand introduces "When Thungry, Get Naked," a new campaign that explores the mid-afternoon slump when it's difficult to differentiate between feeling hungry, thirsty, or two things at once. Naked coined the term "thungry" for the feeling of being simultaneously hungry and thirsty. 🍏🍹🍴
Congratulations to our entire Naked Brand team for their incredible work on this project.
Jeff Thompson, Francisco Pavan, Patrick Degnan, Tiffany Williams, Monica McGurk, FIG
🌟Meet Daniel Dzioubanov, Sr. Manager, Sales Strategy & Planning🌟
📍 Based in Toronto, Canada
Daniel is dedicated to shaping the future strategic agenda for our Chilled Juice & Drink Portfolio in Canada by driving exceptional performance and providing strategic selling leadership, scalable insights, and compliance tracking to the Customer Team. 💡
He champions the delivery of plan targets in alignment with the business's strategic direction and develops productive plans that integrate organizational and customer strategies into winning joint business plans. 🏆
TBG's unique blend of industry-leading expertise mixed with true entrepreneurial grit is something Daniel highly values. He finds TBG to be an exciting place to work thanks to the heritage of our prestige juice brands combined with a culture of innovation. ✨
Every day, Daniel approaches his work with an insatiable thirst for knowledge, embodying our ‘Grow’ value to inspire a culture of positivity and determination within the organization. His extensive experience in the beverage category fuels his excitement for the future of the juice industry, and he’s looking forward to what’s to come! 🍊 🥂
#TeamTBG#GritGrowGo#Innovation
We are excited to announce that Naked Juice brand is launching a new line of lower sugar smoothies - just in time for the busy, on-the-go summer season!🌞
Naked's Lower Sugar Smoothies are made with real fruit and include a blend of natural, upcycled citrus fibers to deliver a deliciously sweet taste, oh-so-smooth texture and the added benefit of 9 grams of fiber, including 6 grams of prebiotic fiber, per 15.2 fluid ounce bottle to support digestive health. 💛🍓
Naked Lower Sugar Smoothies are available at retailers nationwide including Albertsons, Walmart, Target and others in a 15.2 fluid ounce serving for $3.99 MSRP.
Vice President, Portfolio Strategy
1wAmazing work!