Tropicana Brands Group’s Post

"The customer can have any color they want as long as it's black," Henry Ford proportedly said. He had his practical reasons, but we have a rainbow of car colors today that change yearly according to the fashion of the times. Beverages have a similar story. In the 1980s and 90s, customers could have any beverage they wanted as long as it was Coke, Pepsi, Mountain Dew, 7-Up, Gatorade, etc. They could get those classic drinks in caffeine-free, sugar-free, cherry and lemon/lime flavored, etc., and in any size or container, they could imagine—six packs, liters, bottles, cans, etc. But today, we have so many beverage choices it's changing the shape and layout of the grocery store. We can have probiotic power-up from Poppi or Olipop, collagen water from Vital Proteins, Recess or Vybes with CBD, adaptogenic mocktails,and 300 different variations of kombucha. Most of us were raised to believe that refined sugar and trans fats made us unhealthy, overweight, hyperactive, and teeth rotting. But beverages have had a complete image makeover and reframed themself as “functional drinks” boosted with healthful ingredients like probiotics, fiber, and vitamins. These new drinks are not only perceived as "healthier," but make you look more cool and "in the know." Me? I'm sticking with water and beer. #supermarkets #grocerystores #food #foodie #foodretail #retailfood #restaurants #sodas #beverages #drinks #marketing #branding

Exploring the Rise of Functional Beverages: Beyond Just Hydration. The beverage industry is witnessing a paradigm shift with the increasing popularity of functional beverages. These drinks, offering more than mere hydration, cater to the health-conscious consumer with added benefits like probiotics for gut health and antioxidants for immunity. Notable shifts include Asia's long history with fermented drinks and the growing demand in regions like Europe and North America for health-centric beverages. Brands are responding, indicating a market ripe with potential and a consumer base increasingly inclined towards health-oriented products. This trend is more than a fad; it's a reflection of our evolving health consciousness and the beverage industry's adaptability. #FunctionalBeverages #HealthTrends #BeverageIndustry #FrozeNet #FrozeNetInsights https://lnkd.in/dyP4Jm9x

The rising prominence of fiber-rich sodas signifies a shift in consumer preferences towards healthier options. This trend not only reflects a growing awareness of dietary choices but also underscores the industry's responsiveness to the evolving needs and concerns of health-conscious individuals. This article provides insights into how the beverage market is adapting to meet the demands of a health-conscious consumer base. Furthermore, the emphasis on weight management as a top-of-mind consideration for many consumers adds another layer of significance to the evolving beverage landscape. With an increasing number of individuals actively seeking ways to maintain a healthy weight, beverage manufacturers are exploring innovative solutions to offer products that align with these health goals. read more about the beverage landscape here:https://bit.ly/3S2TtES Lauren Sabetta Beverage Industry Magazine #ozempiceffect #fiber #prebiotics #functionalbeverages #beverageindustry

Following TikTok trends? It turns out that peelable gummy candy is quite the phenomenon. And most recently, Peelerz by Amos Sweets won two awards during the mid-May Sweets & Snacks Expo (as most innovative new product in the following categories: non-chocolate candy and novelty/licensed). The peelable candy is available in flavors such as mango, peach, orange, and grape, and most recently, banana. Each gummy features a unique peelable exterior, allowing for an engaging and immersive tasting adventure. Crafted with real fruit juice and formulated to cater to various dietary preferences, the gummies are fat-free, low in sodium, and gluten-free. Here we see candy that brings happiness to the consumer, and nutritional, functional candy that brings health value to the consumer. #tiktoktrends #sweetsandsnacks #candy #fruitjuice #peelablegummy #solutionsnaturally

https://lnkd.in/ggKTH8tH - The biggest factor has been solid performance of diet soft drinks. Beyond this, we’ve seen the emergence of healthier more functional prebiotic sodas, but their overall market impact has been minimal because volume remains small. Still, several brands have shown success which may bode well for the future of a healthier carbonated soft drink category. Beliv Company, a global bev-tech company founded by Carlos Sluman, formulated Mighty Pop, a CSD that contains the mighty three — prebiotics, probiotics and postbiotics — to support digestive and immune health. Each can delivers 1 billion live probiotic cultures and 3 grams of fiber from acacia plants, plus postbiotics. Packaged in 12-ounce cans, Mighty Pop is available in four flavors ― Strawberry Hibiscus, Berry Lime, Grapefruit Pineapple and Orange Vanilla. For brands that have been in the BFY CSD space for a few years now, it’s not just about offering those functional offerings but building upon its flavor options. Last fall, functional soda brand OLIPOP PBC expanded its portfolio with Crisp Apple. Crisp Apple tastes like sparkling apple juice and gummy apple rings blended into one festive drink, the company says. Like all OLIPOP sodas, Crisp Apple offers digestive health support, minimal natural sugars and prebiotic plant fiber, making it a BFY option without compromising on taste, the company adds. Given the proliferation and benefits that comes with BFY, analysts anticipate this could be the lift that the CSD market needs. Icon Foods food is a leader in clean label sugar reduction in the BFY CSD category with fibers and sweetening systems designed to make deep clean cuts in added sugar without sacrificing flavor or mouthfeel.

Consumers want delicious, affordable and healthy foods and beverages WITH added mental and emotional wellness benefits. No small lift, but lots of opportunity for product differentiation to the brands that pull it off… as I read and drink my hop seltzer advertising adaptogens and nootropics. However, there will only be a short window to trade on the health halos of many of these “wellness-supporting” ingredients before clinical studies begin to point out which are and aren’t supported by evidence. The outcome, which will be even better, is when we learn to focus on the subset of these ingredients that provide real, durable benefits. Caffeine has had a brilliant run. I’m looking forward to seeing what follows in its footsteps. https://lnkd.in/g8RrKgtv #superfood #ingredients #foodandbeverage #healthandwellness

CrunchWell - Revolutionising Snacking with Healthy Chips Our Product - Healthy Chips, Happy Consumers: CrunchWell offers a diverse range of healthy chips made from wholesome ingredients such as sweet potatoes, kale, chickpeas, beetroot and other nutrient-rich sources. Our chips are carefully crafted to deliver a satisfying crunch and bold flavours while being low in calories, free from artificial additives, and rich in vitamins and antioxidants. Key Features: * Nutrient-Dense Ingredients: Our chips are made from high-quality, natural ingredients known for their health benefits. * Innovative Flavours: From Sea Salt & Vinegar Kale Chips to Spicy Sweet Potato Crunch, we offer a variety of flavours to satisfy diverse palates. * Low-Calorie Profile: Catering to health-conscious consumers, our chips are a guilt-free indulgence with a focus on maintaining a low-calorie profile. * Packaging Innovation: We prioritise sustainability with eco-friendly packaging, aligning our brand with the values of the environmentally conscious consumer. Market Validation: We have conducted extensive market research and received overwhelmingly positive feedback in taste tests and focus groups. CrunchWell has already secured placement in select health food stores, with strong initial sales demonstrating the high demand for our innovative products. Revenue Model: Our revenue streams include sales through online platforms, strategic partnerships with health-focused retailers, and potential collaborations with fitness and wellness influencers. We aim to establish CrunchWell as a premium brand in the healthy snacking segment. Our conservative financial projections estimate a rapid growth trajectory, with a focus on expanding our product line, increasing market share, and achieving profitability within the next two years. We are seeking investment in funding to scale our production, enhance marketing efforts, and secure strategic partnerships. Together, let's make CrunchWell a household name and a symbol of smart snacking. We look forward to the possibility of working together! ATLAS SkillTech University Omkar Pandharkame Dr Deepak Bhattacharya Tanisha Surana Manya M Thakkar Vyoma Dani Vikram Shete Vanshika Raichura Meena Desai Dr Karishma Suvarna Desai .

Strawberry Soda Drink a refreshing homemade delight. There is something so satisfying about taking a cold and refreshing strawberry soda during hot weather. A sweet tangy taste of strawberries drinks combined with Fluidity of Colored water is an irresistible drink. While you can easily find strawberry soda in stores, nothing beats the freshness and taste of a homemade version. In this comprehensive guide, we will explore the world of strawberry soda from historical background to step by step preparation methods, and even some creative variations. We’ve covered everything you need to know to create an efficient and Strawberry Soda Drink. Recipe serving, nutrition, health benefits, side effects, everything is beautifully presented. Hope it will be useful. Read more.. https://lnkd.in/gCtt-teW

Floral flavors are blooming in popularity worldwide, with Innova Market Insights revealing their surge in consumer preference, driven by their perceived health benefits. From hibiscus to cherry blossom, floral ingredients are not only on the rise but also linked to a holistic wellness trend, influencing food and beverage choices globally. #flavor #flavours #FoodIngredients #BeverageIngredients #FoodTrends #FoodInnovation #FloralFlavours #WellnessTrends

Could being healthier in 2024 be as simple as walking down the beverage aisle? With functional beverages, that answer might be a resounding “Yes!” Emily Sheehan, Applications Manager Edlong EMEA, takes a deeper look at 5 Benefits for Better Health, these functional beverages can offer the everyday consumer. https://bit.ly/3Spb37w #Edlong #EdlongFlavors #Article #BlogPost #FoodDevelopment #FoodInnovation #FoodTrends #Taste #DairyFlavors #FoodIndulgence #FunctionalFoods #BetterForYou #FunctionalIngredients #FunctionalBeverages #Beverages #HealthyBeverages