It's finally Goodwood week! 🤩 Want a sneak peek of what we’re doing with BMW Group, MINI and Genesis this year? Read our feature in Campaign UK, here 👉 https://lnkd.in/e5XktkN3 #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans
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Some might say the best part of the Super Bowl is the commercials... especially the ones put out by the car manufacturers. We particularly liked this one for BMW featuring Christopher Walken, with a cameo from Usher. Which was your favourite Super Bowl ad this year? #adtorqueedge #automotivemarketing #automotiveadvertising #cardealerships #carmanufacturers #superbowl #superbowlcommercials
BMW USA | Christopher Walken in "Talkin Like Walken" (ft. Usher)
https://www.youtube.com/
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Follow #EuroTranslate | Translation | Transcreation | Localization | Full linguistic support | Marketing [ Oursourcing
Some healthy competition and online rivalry is always fun for the viewers. Few years ago, Mercedes shared this cheeky greeting for BMW's 100th anniversary on social media. (A bit of clarification, if needed: Mercedes-Benz first came into existence in 1896 – thirty years before BMW) We have often seen "big" rivals displaying this type of chivalrous behaviour online in ad wars (McDonald's VS Burger King, Pepsi VS Coke), so do you often see it in your neck of the woods, or only the big ones are allowed? How do you communicate with your competitors? #adwar #mercedesbenz #BMW #rivalry #competition #digitalamarketing #socialemediamarketing
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We love making fun of people, don't we? 🏈 Super Bowl season is upon us, and each year, brands pull out all the stops to leave a lasting impression, and we're here to spotlight these creative masterpieces. Starting today, we'll be sharing one standout ad each day to highlight the ingenious campaigns that accompany the big game. Kicking off our series is BMW's latest Super Bowl commercial, "Talking Like Walken," featuring the iconic Christopher Walken, alongside the multi-talented Usher and Ashley Park. This ad takes us on a journey with Walken as he navigates his day, humorously frustrated by people attempting to imitate his unique voice. The appearance of Park and Super Bowl 58's halftime performer, Usher, adds a vibrant layer to the narrative. This commercial not only showcases BMW's innovative approach to advertising but also marks the launch of the all-new BMW 5 Series and the first-ever 100% electric BMW i5. Marcus Casey, BMW's Chief Marketing Officer, shared with USA TODAY the strategic thinking behind their Super Bowl return, emphasizing the importance of timing, product launches, and having the perfect concept to make a significant impact on such a grand stage. https://lnkd.in/d4X_EEZX #SuperBowlAds #BMW #ChristopherWalken #MarketingStrategy #AdvertisingExcellence #SuperBowlLVIII
BMW USA | Christopher Walken in "Talkin Like Walken" (ft. Usher)
https://www.youtube.com/
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Will Ruch CEO / Strategic Lead, Versant | Author, HR & MARKETING POWER PARTNERS | Speaker & Thought Leader
What can we learn from the way car companies advertise? I spent many of the first ten years of my career marketing car companies, their dealers and the dealer associations. The GM division of GMC Truck was one of our largest clients. I was surprised and delighted by how quickly our Midwest values and pricing positioned us to grow the business The money spent today by the auto companies to convince us that the future is electrification of our wheels is huge. What we see is hybrids are going to win the day in the short term as most of us are slow to make the conversion. This long-format commercial that launched in the Super Bowl is brilliant because it is cross-generational and emotional and uses a musician who is an icon. It tells me how the world's largest car company, The Volkswagon Group, at 300 billion USD, is going to shape the future and take us along for the ride of the future. Take a look (link below). Did you like this commercial? Why or why not?
Big Game Commercial 2024 | Volkswagen
https://www.youtube.com/
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Technical Clothing Design & Innovation Consultant | Combining Traditional Craftsmanship with Modern Technologies | Founder, The Structure of Magic & Open Pattern | Creating Products with Emotional Storytelling
How Do You Stand Out in a Crowded Marketplace? There are a ton of products out there today. You need to craft something functional and build in an experience. Shopping for a supercar, they all feature: -Speed -Agility -Aggressive sound Here's a story that has always stuck with me: Imagine the fun of starting a car by flipping a catch on the gear stick to reveal the start button, James Bond style. How cool is that? The team behind the Mercedes-Benz SLR McLaren created an emotional experience and made the car stand out from the other supercars. All it took was a $2 catch. Let's connect and push things forward. Image: Mercedes-Benz #Creativity #Technology #Innovation
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How Do You Stand Out in a Crowded Marketplace? There are a ton of products out there today. You need to craft something functional and build in an experience. Shopping for a supercar, they all feature: -Speed -Agility -Aggressive sound Here's a story that has always stuck with me: Imagine the fun of starting a car by flipping a catch on the gear stick to reveal the start button, James Bond style. How cool is that? The team behind the Mercedes-Benz SLR McLaren created an emotional experience and made the car stand out from the other supercars. All it took was a $2 catch. Let's connect and push things forward. Image: Mercedes-Benz #Creativity #Technology #Innovation
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The true example of marketing simplicity success. Original ideas is always the ultimate decision to make .
Mercedes crushed this christmas ad.
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Love cars? So do we! Join OSV's YouTube community and dive into our collection of car reviews, buying guides, and more. With just 11,000 subscribers to go until 100K, every subscription counts. Subscribe now 👉 buff.ly/3SzgtM3 #youtubevideo #carreview #youtubechannel #newcars #youtubesubscribers
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Strategic Creative Director | Humanising brands to help them connect more effectively and sustain growth
Pass the tissues.. Some stories deserve more than a minute. This beautiful, emotional spot from Chevrolet proves that, contrasting the harsh reality of cognitive decline with the joy of family, memories and of course, Christmas 🎄 But while this is objectively a lovely film, it is also a savvy piece of brand positioning from Chevrolet, channeling their unique heritage and framing them as the family first car manufacturer. #brandmarketing #christmasad #advertising
A Holiday to Remember | Chevrolet
https://www.youtube.com/
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