Tripadvisor’s Post

Presenting the Travelers’ Choice Awards Best of the Best Things to Do for 2024. https://tripadv.sr/4bjKzKK Congrats to the winners, and a shoutout to travelers who shared a review—your recs and opinions have made all the difference.

We’re celebrating Pride this month and all year long 🏳️🌈 by supporting our LGBTQ employees and travelers around the world. Check out our latest guide to LGBTQ travel with recs, itineraries, and stories from the community. https://tripadv.sr/3R9YyLQ

We love a mid-week pick-me-up. We’re proud to share that our in-house agency, Wanderlab, have won Best Brand Publication at Digiday’s Content Marketing Awards for our work in partnership with Constellation Brands and Corona Extra. Our research showed Americans struggle to take vacations, with 49% not using PTO and 30% working on holidays. We partnered with Corona to inspire travelers to use their PTO, saying ‘Summer is Calling,’ to revive 'La Vida Más Fina.' The team leveraged a Tripadvisor-led study, custom content, interactive elements, and a first-of-its-kind sponsorship of our flagship Travelers’ Choice Best of the Best Beaches 2024 awards, and our first-ever Sustainable Beaches category, to lift Corona brand favorability 7% and a 5% awareness lift, putting Corona top-of-mind as travelers browsed top-tier beach destinations, and associated the brand with responsible travel. Read all about it here, and congratulations to the teams at Tripadvisor Group and Constellation Brands that worked tirelessly to bring this program to life. https://lnkd.in/eqv57k5Q

The Wanderer Abu Dhabi has won the 🏆 Brand Film Award as the Best Branded Programme 2024! 🏆 Produced by our in-house studio, Wanderlab, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) The Wanderer invites travelers to create travel guides inspired by Tripadvisor reviews and encounters with locals. We’re thrilled that The Wanderer and team have been recognized for this amazing program and all of the hard work and creativity that went into its production. Congratulations to everyone involved! Get a taste of The Wanderer below and see the whole series, available on Prime Video, here: https://tripadv.sr/3UCzU8I

For most travelers, planning a big trip (and booking a hotel to go with it) involves careful research—it’s not typically done on a whim. Reaching travelers at that right moment was important to Atlantis, The Palm—which is why updating their listing using Business Advantage was integral to their success. “When we first made the decision to purchase Business Advantage, the marketing team presented the project to the revenue and sales team, explaining the impact of Tripadvisor on the customer journey,” says Maria Garcia, Atlantis, The Palm’s marketing manager. “We all agreed that it was an important partnership to have.”
 Learn more about Business Advantage and how Atlantis, The Palm engaged more travelers in the planning phase—and get more bookings: https://tripadv.sr/3y0l6Ij