Tribal Aotearoa NZ’s Post

Shots fired! The long-standing battle between Samsung and Apple continues with Samsung's recent response to Apple's iPad ad showcasing the importance of audience understanding. For those who missed this: Apple's ad campaign aimed to promote the iPad's capabilities, but faced criticism for its creative direction. The imagery depicting the destruction of artistic tools resonated poorly with many creators, leading to a public apology and ad pullback. Samsung capitalized on this moment by creating a counter-narrative that resonated with the target audience. Their Galaxy Tab S9 ad showcases how technology can complement, not replace, creativity. This positions them as a brand that champions both innovation and artistic expression. Here are some key takeaways: ➡️ Successful marketing hinges on a deep understanding of your target audience's values and perceptions. Apple's ad highlights the importance of avoiding messaging that could hurt the value system of its target audience. ➡️ The ability to adapt messaging quickly in response to market shifts is crucial. Samsung's swift and relevant response demonstrates the value of staying agile and capitalizing on emerging trends. ➡️ Effective advertising goes beyond product features. Samsung's ad creates a connection with its audience by aligning with their values and demonstrating a commitment to supporting their creative endeavors. So do you think Samsung won this round? 🤔

🌏📺 Apple's latest ad set in Thailand has sparked a debate: Is this really how the world sees Thailand today? Although Apple has just taken down the ad, the question in our article remains. Dive into the controversy and explore the impact of outdated stereotypes on modern perceptions. 🇹🇭💡 https://lnkd.in/gEWWBwUp #Apple #Stereotypes #MediaRepresentation #GlobalPerceptions #Thailand

We recently commissioned a study from Milieu Insight that asked brands and agencies in Singapore, Japan and South Korea about their mobile and in-game ad buying preferences, challenges and plans for the next year. We found that over 70% of marketers in APAC are proactively buying in-app ads and majority of them see brand awareness uplift as the leading benefit. Download the full report to learn more insights: https://lnkd.in/e9JuPUSJ

In A Recent Advertisement, BoAt Challenges Apple And Ignites A Discussion On X To obtain an advantage in a highly competitive market, many firms employ innovation in their advertising strategies. The audio goods company boAt is no different. Read More: https://goo.su/0Ox7l6 boAt Lifestyle Apple #BoAtChallenge #advertisingstrategies #socialmedia #techgiantApple

In the ever-competitive world of consumer electronics, standing out can be a monumental challenge. BoAt's latest ad, which boldly takes on Apple, is a masterclass in audacious marketing and strategic brand positioning. By directly comparing itself to a tech giant like Apple, BoAt isn't just aiming for attention—it's staking a claim in the high-stakes arena of premium tech accessories. This move is not without its risks, but it effectively sparks conversation and debate, as seen on platforms like X. Such a campaign can be a double-edged sword: it might attract fans who admire BoAt's boldness, while also drawing scrutiny from those loyal to Apple. However, this is a calculated risk that can significantly boost brand visibility and reinforce BoAt's image as a confident, disruptive force in the market. What are your thoughts on this approach? Is it a clever marketing tactic or a risky gamble? BoAt takes on Apple in its latest ad, sparks a debate on X https://lnkd.in/g9_wS4ez #MarketingStrategy #BrandPositioning #ConsumerElectronics #BoAt #Apple

Samsung runs on Insider 📱 Samsung chose Insider as their global marketing technology partner to build the next generation of digital experiences for billions of consumers across the globe, from San Francisco to New York, London, Paris, Sydney, São Paulo, and Seoul. Samsung devotes its talent and technology to create superior product experiences for its customers and decided they deserved the best digital experiences too - that’s why they chose Insider.  Here’s why Samsung made the #SwitchToInsider “At Samsung, we put our customers at the center of everything we do…We were impressed with Insider’s commitment to innovating in the Customer Experience space. Moreover, its global footprint allows us to have a consistent experience globally. Insider’s product suite is robust, and its cross-channel capabilities across Web Push, WhatsApp and Samsung’s Shop App enable Samsung to engage with customers and deliver the right message at the right time, on their preferred channel.” Aren't you ready to switch to Insider? Samsung did.  Read more > https://bit.ly/47OkYsn

Samsung Electronics has jumped into the conversation sparked by Apple’s controversial 'Crushed' ad with a new spot for their Tab S9 series. The ad, carrying the message that "creativity cannot be crushed," aims to counter Apple's narrative and celebrate the resilience of creative expression. Reactions to Samsung's ad have however been mixed. Some feel that Samsung's message missed the mark, interpreting it as a direct attack on Apple's approach rather than a standalone statement. They argue that the ad seems reactionary and fails to highlight the unique features of the Tab S9. On the other hand, many believe Samsung effectively capitalized on the controversy, reinforcing their commitment to creativity and innovation. They appreciate the positive spin, seeing it as a reassurance to creatives that their tools and skills remain invaluable despite advancing technology. Now, we'd love to hear your thoughts! What do you think about reactive marketing? Did Samsung hit the right note with their ad, or could they have approached it differently? Drop your comments and suggestions on how Samsung could have responded better.

Samsung takes a bold stand with their new 'Uncrush' ad, responding to Apple's controversial message. 'Would never crush creativity,' they assert. Click below to know more: https://lnkd.in/d7s2cbBf #Samsung #Uncrush #Creativity #Apple #AdCampaign #Marketing #Innovation #TechNews #BrandWars #Advertising"

Time just flew by and it's already last quarter of the year. It's gonna be a busy quarter for shoppers, marketers, retailers alike.. At the height of these activities, every brand wants your attention. Let's face it, most consumers want to see “seasonally appropriate ads.” Survey found that 49% of shoppers want festive ads, 43% want funny, 36% want heartfelt, and 34% want nostalgia. How about doing it differently this time. Creating a digital ad that plays on a few of these themes combining cutting-edge creative with holiday cheer, will certainly make your brand stand out, grab attention, and build brand love ♥️

So, what is an affluent audience in advertising? The answer is quite simple: people who can buy something. Those with the means and opportunity are considered affluent. Many professionals believe that if you display advertisements to individuals with potentially high disposable income, they will be motivated to purchase your product or service. Initially, it's important to understand why people aren't making purchases, rather than just focusing on how to identify the affluent. Take a basic example: most people can't afford the top models of iPhones, but if advertisements were only shown to the affluent, would the sales increase? Probably not. Statistics show that these products are often bought on credit. The issue isn't that people lack funds; it's something else. Food for thought: ☑️They don't buy because the value of the product or service hasn't been communicated effectively. ☑️They don't buy because there's no need. ☑️They don't buy because they lack the means. Have I missed anything important? #fsm #digitalmarketing #advertising #sports #sportsmarketing #sportsbetting #sportsbook