Trial Run - a Fractal Analytics product’s Post

Simplifying store signages goes beyond just reducing visual clutter; it enhances the overall shopping experience. Implementing a “test and measurement" approach in simplifying store signages involves systematically testing with different signage placements to identify what works best for enhancing customer experience. Learn how an enterprise deployed the signage changes, saving $1.25Mn without a negative impact on store traffic or NPS! 

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