Tranoï’s Post

Launchmetrics' latest study shows an astounding growth in media value for luxury brands (up to 69%!). It's not just about the power of the purse; it's the influence of a new generation shaping the narrative in their own terms - Gen Z. They've shown to engage with fashion brands that resonate with their values and tastes, pushing forward trends like the sports luxe. 🎾 One brand that has skillfully ridden this wave is Christian Dior Couture, leading the pack with a 73% MIV. But get this - Loewe saw a staggering growth of 168%! To win the hearts of Gen Z, luxury brands need to understand them. And that means aligning with their values, speaking in their language, and most importantly, keeping it authentic. 💗 #Luxury #GenZ #DigitalMarketing https://lnkd.in/eQ6g7Q9b

Quiet Luxury' in China, an understated elegance trend, epitomized by brands like Loro Piana and Prada, is reshaping consumer preferences. 'Quiet Luxury' emphasizes timeless sophistication over extravagance, gaining over 10 million mentions on Xiaohongshu. Even during Gucci's transition, its online presence remains strong, drawing 63.6 million Weibo users. This shift highlights the growing importance of enduring allure in luxury fashion. #QuietLuxury #FashionTrends #ChineseConsumers #luxuryretail #chinatrends

First edition from my monthly blog on Allnews.ch, La finance suisse dans l'e-media out now. En Français, I am afraid. Main points below. Looking at luxury sector and what the real luxury brands and businesses are, as well as the ones which are not (right on cue in light of today's profit warning from fashion house Burberry). It's all about desirability, exclusivity, heritage, craftmanship and "the dream". Real luxury is typically French, fashion is often Italian and most of the rest is just aspirational, at best. Worth remembering, both in luxury as well as investing is this genius quote from Aldo Gucci (from "fashion" (sic) house Gucci): "Quality is remembered long after price is forgotten" And no, we don't own any fashion companies in our Mosaique and LongRun strategies. #rothschildandco #allnews #luxury #longrun #brands #pricingpower #businessowner #avoidanceofpermanentcapitalloss #moat #neverforget https://lnkd.in/dt2QHvwS

China is one of the major markets for luxury fashion worldwide. Luxury consumers in the market are actually 60 million people with an expected gorwth of 38% reaching 86 million in 2027. In this article we can discover some of the strategies used by Italian Fashion.

Fourth edition of my monthly "point de vue" on Allnews.ch, La finance suisse dans l'e-media out this morning. En français, et sur une société très française: Hermès. German and English on the way, with even richer content. Summary in one sentence: There's fashion, there's luxury and there's Hermès. Hermès is a company pretty much all of you will know, mainly because its products are very expensive. But Hermès, its equity as well as its products, are all much more than just expensive. Rather, we think both its products as well as its business model are very much the epitome within their respective fields. Both are very different to anything else or, as Michael Porter called it, differentiated. Notably differentiated out of their own will, which is even more powerful. Because authenticity is paramount, and Hermès is the apex of authenticity. Nobody put it better than 5th generation family descendant and former chief executive Jean-Louis Dumas: “I don’t look at what others are doing, I might be influenced”. Hermès, never change. Wrong tie, I know, I will change. https://lnkd.in/evRPHizb #rothschildandco #allnews #hermes #longrun #businessowner #relationshipbusiness #captivecustomers #everythingisdifferent #neverchange

Giorgio Armani in Venice. This is a “Real Fashion Show”. The point of arrival of a project, of a story, of an idea. But, first of all, a Fashion Show is the result of knowledge, of study, of people teaching with Love and people learning with Love. Fashion is knowing the “sense” of the fabrics and that they must be ironed before to be cutted. Fashion is knowing fibers composing the fabrics. Fashion is knowing the proportions of the human body. Fashion is coherence, discipline. Fashion is wearing a human body enhancing it. Fashion is respecting basic strict rules. Fashion is when the shoes matches with the outfit. Fashion is business. Fashion is things people will choose to buy to wear and feel beautiful. Fashion IS NOT IMPROVVISATION. Fashion IS NOT ART. ART inspires FASHION, NOT VICEVERSA. How sad could it be to watch a show of young, beautiful, talented people maybe dreaming to realize their dream and missing the basic notions. Missing who teach them with Love something precious.

👔👟 Emerging Trend Alert in the Luxury Industry! Are tailored fits being traded for something more in the comfort zone? An emerging trend in the Luxury industry is the rise of athleisure wear and a vis-à-vis battle between traditional and activewear in the wardrobes of the ultra-rich. According to Erwan Rambourg, The rise in wealth among the millennials,leading to younger CEO'S and increase in spending power has led to a demand for luxury activewear for everyday use. The preference for comfort and freedom among the younger affluent population has led many reputed luxury fashion houses like Dior, Louis Vuitton , Gucci and Balenciaga to produce clothing that's more breathable and sneakers which generate hype. The article below reinforces his findings through the example of a partnership between Dior and The 2024 Olympics. This partnership is an excellent marketing strategy,by LVMH to promote activewear among the affluent young. This intersection of Luxury and activewear is fascinating to witness and marks a transition in luxury fashion. #LuxuryFashion #AthleisureTrend #FashionIndustryInsights https://lnkd.in/etBXfc2H

Interesting article by Il Post about the ongoing crisis in the fashion industry. Lately, the Designer’s creative process has been constrained by the pressure on sales, the hectic rhythm of fashion shows, and a divergence of priorities with Management (Alessandro Michele leaving Gucci). The most creative collections steal hearts on social media, but often remain on the racks. So this left me wondering… what if the future of Luxury is not eternal figure growth, but rather #humancentricity and #diversification? What if we took more #time to reflect about what clients need and want? #luxuryfashion

How luxury fashion has evolved over the years : - The rise of luxury streetwear, which merges high-end fashion with urban style. - The rise of emerging markets like China and India, which has led to a surge in luxury fashion consumption. - The increase in collaborations between luxury fashion brands and celebrities. - The impact of the changing roles of women in society, which led to the creation of styles like flapper dresses in the 1920s and power suits in the 1980s. - The luxury fashion industry's contribution to job creation, craftsmanship preservation and economic growth in countries known for their heritage in luxury production. #fashion #luxuryfashion #trend Nivi.inc

Shooting Groupe Clarins #Fashion #Luxury #Style #FashionPhotography #CreativeContent #LuxuryBrands #FashionMarketing #VisualStorytelling #BrandIdentity #Couture #ArtOfFashion #LuxuryLifestyle #EditorialPhotography #FashionEditorial #HighFashion #BrandStory #FashionInnovation #LuxuryDesign #BrandImage #Chic