Trajaan’s Post

Looking forward to sharing the keynote stage at this event with Virginie Faucon MBA to discuss navigating the (often rocky) relationship between sales and marketing! 🤝 As teams prepare for 2024 with a continued focus on sustainable, efficient growth, ensuring strong alignment between sales and marketing is absolutely critical to the execution of that plan. 💗 = 📈 So join us as we talk about how to structure responsibilities for different GTM motions, key hand off points in the customer lifecycle journey, aligning metrics and attribution, tips for collaboration and mistakes to avoid ⚠ ! What are your biggest sales-marketing alignment challenges right now? #sales #marketing #revenue #alignment

🔥🔥Rehearsing in the Google Dublin offices and pumped to join the Think Measurement: Meetup on March 26th & 27th! 🔥🔥 Our team at Optimics is prepping a killer case study on enhanced conversions with a guest speaker from BBG. We can't wait to share our insights and spark some epic discussions! Are you joining the event? DM me - looking forward to catching up with fellow marketing measurement rockstars! #ThinkMeasurement #WeAreOptimics #MarketingMeasurement #EnhancedConversions #CaseStudy

Do you still think that CAPI is an animal and somehow related to the beautiful Okapi? If yes, please make sure to join our Webinar. And if you are smart (of course you are) and know that CAPI stands for Conversions API, it's still worth it to join our Webinar. I would argue that "You know nothing, Jon Snow." Join our Meta Central Europe Virtual Event (THU, Feb 29, 11a-12.30p CET) on Maximising Performance with Conversion API. ✅ Register here: https://lnkd.in/em7xrS8i 💡As the ads ecosystem evolves, businesses need to continue to refine their strategies to optimise advertising relevance and efficiency. 📡 In this webinar, we'll explain the importance of using your marketing data to drive results with the Conversions API, how you can measure that performance with additional conversions reported and the details about what type of data you may share, along with specific requirements. You will have the opportunity to ask direct questions to industry and Meta’s experts. Tino Krause, Paul Wiedmeier, Ramona Dold, Paul Skorning, Vitaliy Sobur, Michael Pietsch, Kim Koszuszeck, Alexander Braun, Tomasz Parfjanowicz

Google Discover impressions has been fluctuating recently, especially after their November update. We've seen a small 4% drop in impressions, but this might change in the coming week as the effects of the update become clearer. As always, Rytstory is committed to bring you news industry insights like this, so that you can optimise for your visibility. With Rytstory's unique insights and analytics, you can easily adapt to these changes and keep your news content in the spotlight. Need help with your strategy in this constantly changing environment? Reach out to us at 9958455668. #RytstoryInsights #NewsIntelligence #GoogleDiscoverTrends #DigitalNewsroomInnovation #OptimizeContent #AheadOfTheCurve #NewsCoverageExcellence #EngageYourAudience #NarrativeLeadership #DataDrivenStrategy #NewsIndustryTrends #GoogleDiscoverInsights #ContentStrategyExcellence #AIInNews #SEOStrategy #DigitalMediaTrends #InnovativeNewsTools #MediaAnalytics #TrendingInNews

As the holiday season approaches, YouTube emerges as the ultimate hub for all your festive needs! Did you know that "gift" has consistently ranked among the top searched terms on YouTube for 5 years? Shoppers aren't just browsing; they're making discoveries. Over 90% have found new products and brands, proving that YouTube isn't just a platform—it's a launchpad for success! At VuePlanner, we understand the power of YouTube in shaping holiday trends. Our technology has curated thousands of monetizable, brand-suitable, and VuePlanner recommended videos, ensuring your ads reach the right audience. Check out our latest VueMetrics video discussing the holiday breakdown even further. #HolidayMarketing #YouTubeAds #FestiveSeasonSuccess #VueMetrics https://hubs.li/Q026zhgg0

If you are struggling with decreasing traffic of big platforms, check out our latest case study of homepage personalization where Taboola successfully helps McClatchy boosting CTR of the homepage and even driving their subscriptions forward📈🎉👏😁 #taboola #AI #personalisation #engagement #journalism

You're not alone! Between new apps, ever-changing trends, and a constant information overload, staying on top of your digital game can feel impossible. But fear not! We're here to help you navigate the ever-evolving digital landscape with our brand new series: 7 Days, 7 Insights - Digital Discovery! Every week, we'll be diving deep into the week's hottest digital tips, tricks, and hacks, all neatly condensed into one easy-to-digest post. Here's what you can expect: Actionable insights: No fluff, just practical tips you can implement right away. Time-saving summaries: Get the week's most valuable digital knowledge without the endless scrolling. Stay ahead of the curve: Discover the latest trends and tools to maximize your digital presence. So, whether you're a seasoned digital pro or just starting out, 7 Days, 7 Insights is your one-stop shop for conquering the digital world! Stay tuned for the first installment coming soon! #DigitalDiscovery #7Days7Insights #StayInformed #DigitalTips #GetAhead Trulu Digital

Check out Seth Dobbs' insights in Adweek on how tech leaders can help agencies (like Bounteous) connect with clients and drive results.