Trade School’s Post

A year ago, this adorable face was terrified of humans. Especially men. I don’t know what she’s been through, but slowly and surely Muffin has come back to life. It’s taken a little love and a lot of patience. Here’s my tie-in to business (you knew it was coming 😂): Has your blog/resource library been sitting neglected for the past year – or five? I’ve seen some websites that haven’t updated theirs for close to 10. It’s a shame because that content might be a gold mine for your customers and prospects with just a little love. 💕 We work with clients all the time to audit and then bring that content back to life. We’ll update it, making sure it’s still accurate, updating anything that’s out of date, and adding in new context and examples. Then, we’ll republish it to today’s date. After all, there’s no reason to reinvent the wheel. That updated content always performs well, and it’s fun to watch it rise back to the top of the rankings and to be leveraged once again by sales and marketing teams. #contentstrategy #b2bmarketing

6 lessons on going viral, creating content, closing deals, and more: This is the most important thing you’ll read today. Comment “hooks” and I’ll send you my real time A/B tests and 8 hooks structure that has resulted in millions of impressions & hundreds of qualified leads for our clients.

Have you ever started a project and felt like you were 'coming home?' That's what it felt like for me as my colleagues, Whitney Bounty and Liz Yap, and I dove into research for our latest Depth of Field Guide: Craft & Commerce. I spent the first two decades of my career in advertising, starting in production and ultimately winding my way around to being a strategist. Being able to apply my strategic skills to understanding the new landscape of commercial communications was fascinating. Check out what LBBonline - Little Black Book has to say about it. You can download a copy; available on both the AICP (Association of Independent Commercial Producers) and The Nucleus Group website. The guide lays out the challenges facing commercial storytellers and producers, and it also illuminates the opportunities. The bottom line is that the future for marketing in the motion image is bright! Once you've had a chance to review the Guide - let me know what you think! https://lnkd.in/e_F6qYvP

Sometimes, we think a 🔥 will happen when we hit the 'publish' button. — Can you remember the first time you sent a marketing email? — Can you remember the first time you published a blog post? — Can you remember the first time you posted on LinkedIn? Jesse Friedman joined Melissa Moody 🦕 to chat about his lesson learned with publishing web content. Three little words helped him learn a valuable lesson. "Just publish it." Tune in to this week's episode with these two ex-Googlers to learn more about lessons learned in marketing, creating brand awareness, and reporting directly to founders. Link below!

You work hard to create content that informs and inspires readers. When it comes time to publish your great content, you have a choice: to gate, or not to gate. It's one of those topics that immediately divides both marketing and sales leaders. On one hand, you want your ICP to have easy access, on the other, you want to have a conversation with the person who read it. If you gate it, fewer people may read it. If you leave it ungated, it's hard to determine who read it. Both viewpoints have merit - what's a marketer to do? Simple - join me and Paul Slack as we host CMO Chuck Moxley and dig into this very topic. Be there on September 11th at 11 am MT. See the link in the comments if you want to join us.

Pillar Method, Long tail #marketing, WHATEVER you wanna call it, THIS is the strategy you need to send your #socialmedia engagement into the STRATOSPHERE. And the basics are alll spelled out for ya right here: https://bit.ly/49ExbRF

Finding the sweet spot for your brand's balance between brand and conversion is what we at Grebban do! If you on top of that add a striking content strategy and focused work it will drive traffic like nothing else. The two, hand in hand, make the perfect setup to ensure visitors and loyal customers for your business. My colleague Micolle Rogersten extends her thoughts on the topic in this blog post. Read it: https://lnkd.in/dkQXbt2N

🚀 Meet Ian: We think he's a legend ✍️📊 Ian, armed with a wealth of commercial marketing experience, is our go-to bod for spinning compelling narratives. When he's not crafting pristine copy, he's diving into the world of marketing numbers with the finesse of a mathematical wiz-kid. Kapow! Ian is not your typical marketer; he marries statistical prowess with a massive creative streak. His enthusiasm thrives on diverse and unique projects, providing you with a distinctive voice that demands to be heard. Beyond marketing, Ian's not one to sit still. Whether he's losing himself on epic hikes in the great outdoors or whipping up a storm in the kitchen (with heaps of chillies, of course), Ian embraces life with zest. Ready to turn your marketing journey into a success story? Reach out today for a chat, and let's transform the improbable into the possible, together. Don't worry though, all this extra cheese is optional. 🌟💬 #MarketingMagic #MeetTheTeam #BlueCactusInnovation

Just got to thinking. If I took the help of Harry Potter and started pitching myself to small businesses, how would I do it? How would I tell them that my services can elevate their marketing and sales efforts? 🔮 "Wingardium Leviosa your sales with my magical strategies! 🪄✨ Let my enchanting spells of copywriting charm your customers into buying!" ✨ "From the Ministry of Magic to Diagon Alley, witches and wizards everywhere trust in my email marketing methods for spellbinding results. Accio customers!" 🚀 "Transform your mundane marketing into pure magic! My potions of persuasion will have your customers under your spell faster than you can say 'Expecto Patronum!'" 📜 "Unlock the Chamber of Sales Secrets with my wizard-approved strategies! My Marauder's Map of marketing will guide you to untold riches!" 💼 "Why settle for a Muggle approach when you can enchant your audience with my mystical emails? Join me on a journey to conversion greatness!" 🔖 "Even Dobby would be free to admit the power of my writing crash course! Elevate your brand to Hogwarts-level fame with just a flick!" #CopyMagic #SellLikeHarry #EnchantingMarketing #WandWavingWords #AccioSales 🪄

Finding it hard to get started on this chilly Friday morning? Here’s the answer. 34 minutes and 37 seconds of marketing gold from the inimitable Baz Richardson. His talk for The Marketing Meetup Northampton is a must-watch for anyone involved in marketing for one simple phrase: “Commercial creative.” I won’t spoil the talk, but I guarantee you’ll think about creativity in a whole new way. And you’ll get better results from your marketing as a result. And I reckon you’ll be fired up to make sure your Friday is commercially creative too. Give it a watch. #Marketing #Creativity #CommercialCreative