Tracer’s Post

Check out Kelsey Voss' latest report on B2B buyers and social media in EMARKETER where she cites our State of B2B Pipeline Growth research conducted with Demand Metric.

Social media platforms are a top destination for #B2B buyers when researching and making purchasing decisions. EMARKETER subscribers can check out my latest report to learn how to adapt the latest in social media strategies for better engagement and marketing performance, such as: #Influencer marketing: A growing part of B2B strategies. B2B marketers incorporate influencer marketing into their overall mix, but they emphasize value creation, trust-building, and collaboration rather than the sheer popularity of an influencer. This builds deeper relationships and enhances content credibility. #Video content: A necessary way to reach younger B2B buyers. LinkedIn and YouTube are central to the effort to use video to engage audiences; there’s been a significant rise in video uploads on LinkedIn, and they’re both being used for influencer interviews and user-generated content. This can be a big—but required—investment. #AI: The technology transforming social media marketing. B2B marketers will increase AI usage in 2024 for content creation, personalization, performance tracking, and influencer identification. AI enhances understanding of buyer behavior, thereby optimizing engagement and campaign effectiveness. But balancing AI use with the human touch is crucial. 🌟 Thank you to my expert contributors! Obele (Brown-West) Hinsley - Tracer, Todd Lebo - Ascend2, Rachel Sterling - Identity Digital Inc., Lynn Tornabene - Anteriad, Eddie Yoon - NP Digital Sources: Anteriad, Ascend2, Brightspot, Content Marketing Institute, Demand Metric, Edelman, Insightly, LinkedIn, MarketingProfs, Meltwater, Pipeline360, TopRank Marketing

B2B marketers: It's time to level up your social game! 🚀 According to EMARKETER, 49% of people say #socialmediamarketing contributes the most success to their #marketingstrategies. Here are 3 key trends reshaping #B2B marketing: 1. Influencer partnerships 2. AI-powered strategies 3. Human-centric content Read some amazing insights our Sr. Director of User Acquisition, Eddie Yoon, contributed to the report and learn how you can optimize your social media strategy for better engagement and marketing performance 👇 https://lnkd.in/gU2FYmvK

🔑Unlocking the full potential of your B2B social media marketing strategy in the ever-evolving digital ecosystem is crucial for sustainable growth. Here are some actionable insights from my 15 years in the field, helping brands unlock the potential of social media: 1️⃣ 𝙍𝙚𝙘𝙤𝙜𝙣𝙞𝙯𝙚 𝙖𝙣𝙙 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙛𝙮: Tailor your content to your target market's needs and diversify your social media presence across various platforms. 2️⃣ 𝙀𝙢𝙗𝙧𝙖𝙘𝙚 𝙨𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 𝙫𝙞𝙙𝙚𝙤𝙨: Leverage the popularity of micro-videos to showcase your products and services, and to create an emotional connection with your audience. 3️⃣ 𝘼𝙘𝙘𝙤𝙪𝙣𝙩-𝙗𝙖𝙨𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Identify and pursue high-value accounts with targeted marketing initiatives designed to address their unique needs. 4️⃣ 𝙐𝙨𝙚 𝙖 𝙬𝙞𝙙𝙚 𝙫𝙖𝙧𝙞𝙚𝙩𝙮 𝙤𝙛 𝙢𝙚𝙙𝙞𝙪𝙢𝙨: LinkedIn is great for B2B, but don't ignore the reach of platforms like TikTok, Twitter, Facebook, and Instagram. 5️⃣ 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Increasingly, B2B businesses are leveraging influencer marketing to expand their audience and enhance credibility. 6️⃣ 𝘾𝙤𝙣𝙨𝙩𝙖𝙣𝙩 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use analytics tools to track your progress and adjust your strategy as necessary. 🔵 𝗕𝗢𝗡𝗨𝗦 𝗧𝗜𝗣: If your brand aligns, TikTok can be an excellent platform to showcase your company's personality and reach a younger, more diverse audience. Remember, there is no finish line in refining the art of B2B marketing. Continuous learning, testing, and innovation are essential. #socialmediamarketingstrategist #socialmediaconsultant #socialmediaexpert

🔑Unlocking the full potential of your B2B social media marketing strategy in the ever-evolving digital ecosystem is crucial for sustainable growth. Here are some actionable insights from my 15 years in the field, helping brands unlock the potential of social media: 1️⃣ 𝙍𝙚𝙘𝙤𝙜𝙣𝙞𝙯𝙚 𝙖𝙣𝙙 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙛𝙮: Tailor your content to your target market's needs and diversify your social media presence across various platforms. 2️⃣ 𝙀𝙢𝙗𝙧𝙖𝙘𝙚 𝙨𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 𝙫𝙞𝙙𝙚𝙤𝙨: Leverage the popularity of micro-videos to showcase your products and services, and to create an emotional connection with your audience. 3️⃣ 𝘼𝙘𝙘𝙤𝙪𝙣𝙩-𝙗𝙖𝙨𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Identify and pursue high-value accounts with targeted marketing initiatives designed to address their unique needs. 4️⃣ 𝙐𝙨𝙚 𝙖 𝙬𝙞𝙙𝙚 𝙫𝙖𝙧𝙞𝙚𝙩𝙮 𝙤𝙛 𝙢𝙚𝙙𝙞𝙪𝙢𝙨: LinkedIn is great for B2B, but don't ignore the reach of platforms like TikTok, Twitter, Facebook, and Instagram. 5️⃣ 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Increasingly, B2B businesses are leveraging influencer marketing to expand their audience and enhance credibility. 6️⃣ 𝘾𝙤𝙣𝙨𝙩𝙖𝙣𝙩 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use analytics tools to track your progress and adjust your strategy as necessary. 🔵 𝗕𝗢𝗡𝗨𝗦 𝗧𝗜𝗣: If your brand aligns, TikTok can be an excellent platform to showcase your company's personality and reach a younger, more diverse audience. Remember, there is no finish line in refining the art of B2B marketing. Continuous learning, testing, and innovation are essential. #socialmediamarketingstrategist #socialmediaconsultant #socialmediaexpert

🔑Unlocking the full potential of your B2B social media marketing strategy in the ever-evolving digital ecosystem is crucial for sustainable growth. Here are some actionable insights from my 10 years in the field, helping brands unlock the potential of social media: 1️⃣ 𝙍𝙚𝙘𝙤𝙜𝙣𝙞𝙯𝙚 𝙖𝙣𝙙 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙛𝙮: Tailor your content to your target market's needs and diversify your social media presence across various platforms. 2️⃣ 𝙀𝙢𝙗𝙧𝙖𝙘𝙚 𝙨𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 𝙫𝙞𝙙𝙚𝙤𝙨: Leverage the popularity of micro-videos to showcase your products and services, and to create an emotional connection with your audience. 3️⃣ 𝘼𝙘𝙘𝙤𝙪𝙣𝙩-𝙗𝙖𝙨𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Identify and pursue high-value accounts with targeted marketing initiatives designed to address their unique needs. 4️⃣ 𝙐𝙨𝙚 𝙖 𝙬𝙞𝙙𝙚 𝙫𝙖𝙧𝙞𝙚𝙩𝙮 𝙤𝙛 𝙢𝙚𝙙𝙞𝙪𝙢𝙨: LinkedIn is great for B2B, but don't ignore the reach of platforms like TikTok, Twitter, Facebook, and Instagram. 5️⃣ 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Increasingly, B2B businesses are leveraging influencer marketing to expand their audience and enhance credibility. 6️⃣ 𝘾𝙤𝙣𝙨𝙩𝙖𝙣𝙩 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use analytics tools to track your progress and adjust your strategy as necessary. 🔵 𝗕𝗢𝗡𝗨𝗦 𝗧𝗜𝗣: If your brand aligns, TikTok can be an excellent platform to showcase your company's personality and reach a younger, more diverse audience. Remember, there is no finish line in refining the art of B2B marketing. Continuous learning, testing, and innovation are essential. #socialmediamarketingstrategist #socialmediaconsultant #socialmediaexpert

🔑Unlocking the full potential of your B2B social media marketing strategy in the ever-evolving digital ecosystem is crucial for sustainable growth. Here are some actionable insights from my 15 years in the field, helping brands unlock the potential of social media: 1️⃣ 𝙍𝙚𝙘𝙤𝙜𝙣𝙞𝙯𝙚 𝙖𝙣𝙙 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙛𝙮: Tailor your content to your target market's needs and diversify your social media presence across various platforms. 2️⃣ 𝙀𝙢𝙗𝙧𝙖𝙘𝙚 𝙨𝙝𝙤𝙧𝙩-𝙛𝙤𝙧𝙢 𝙫𝙞𝙙𝙚𝙤𝙨: Leverage the popularity of micro-videos to showcase your products and services, and to create an emotional connection with your audience. 3️⃣ 𝘼𝙘𝙘𝙤𝙪𝙣𝙩-𝙗𝙖𝙨𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜: Identify and pursue high-value accounts with targeted marketing initiatives designed to address their unique needs. 4️⃣ 𝙐𝙨𝙚 𝙖 𝙬𝙞𝙙𝙚 𝙫𝙖𝙧𝙞𝙚𝙩𝙮 𝙤𝙛 𝙢𝙚𝙙𝙞𝙪𝙢𝙨: LinkedIn is great for B2B, but don't ignore the reach of platforms like TikTok, Twitter, Facebook, and Instagram. 5️⃣ 𝘾𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙚 𝙬𝙞𝙩𝙝 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚𝙧𝙨: Increasingly, B2B businesses are leveraging influencer marketing to expand their audience and enhance credibility. 6️⃣ 𝘾𝙤𝙣𝙨𝙩𝙖𝙣𝙩 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜: Use analytics tools to track your progress and adjust your strategy as necessary. 🔵 𝗕𝗢𝗡𝗨𝗦 𝗧𝗜𝗣: If your brand aligns, TikTok can be an excellent platform to showcase your company's personality and reach a younger, more diverse audience. Remember, there is no finish line in refining the art of B2B marketing. Continuous learning, testing, and innovation are essential. #socialmediamarketingstrategist #socialmediaconsultant #socialmediaexpert