Hugely proud of our new season brand campaign - Extraordinary Humans. What it takes to be an F1 Driver is simply mind blowing: twice the G-force of a space shuttle launch every time they brake, hearts beating at 190 BPM, and every blink at 230 MPH is 20 metres of darkness. This isn't just driving a car, this isn't a game. This is Formula 1. Extraordinary returns from 29.02.24. This stunning creative work is the collaboration between Formula 1, Pablo London, ManvsMachine, and Ragged Edge and the start of an exciting new chapter in storytelling for our sport.
Unbelievable how some people don’t consider this a sport and the drivers to be high performance athletes
🏎 Really enjoyed working with you on this on Tom Littlechild 💪
Nice to see a spot that delivers so facts and not just glitzy hype. Most amazing team sport machining every part out of lightest weight materials and the real stars are engineers and aerodynamiscists.
An incredible piece of storytelling. Well done Tom Littlechild and to all involved 🔥
Gorgeous
Most important: thanks to them we have safer cars. "it is what it is"
Exceptional storytelling illustrating why F1 is set apart from other sports 🏁👏
Excited for the season. Really digging the art direction this season too. 🙌
--One Elite Formula, AWS Group ,AWD Aldermaston. My life has been multi faceted one.Gaining experience and overcoming situations in the world we share.Today
5moTom great stuff. Now please understand that’s why i was granted the rights to protect the F1 season historic championship review books since 2009 Not as a money maker but to record these facts. I have understood and followed F1 For 67 years and people who know me know what I created AWS racewear founded in 1985 was the start of my real connection. You have a great future ahead of you enjoy it.