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Why Effectv Streaming? Brand Safety Effectv Streaming uses ad decisioning technology powered by FreeWheel, which has certifications that ensure our advertisers' messages reaches REAL viewers, watching REAL content, to deliver REAL results. Premium Streaming Inventory As a part of Comcast, Effectv has scaled access to TV and streaming TV premium inventory pool through relationships with major content owners, reaching 170 networks across all platforms. Reach Regardless of whether or not a viewing household is a Comcast subscriber, Effectv can potentially reach anyone with an internet connection. All it takes is 98 seconds (video below) to learn more about Effectv Streaming. Reach out or add a comment to discuss. #effectvemp #effectvstreaming #datadriven #advertising

Discover the Evolution of Streaming TV Advertising! 📺 Our latest blog uncovers the evolution of streaming ads, their benefits, and strategies for effective brand promotion. Explore how targeted and measurable streaming ads can revolutionize your marketing approach. Read more:https://lnkd.in/gB5-SAXm #StreamingAds #DigitalMarketing #DataStreetInsights #GraphicDesign #Branding #DSMblog #DSM #datastreetmarketing

Discover our latest whitepaper "Making Streaming Ads Pay" in collaboration with Caretta Research 📖💡 In the era of streaming, delivering engaging ad experiences is vital. Our whitepaper explores how to do it right. Join us on this journey to make streaming ads truly pay off for all. Read it here: https://bit.ly/3ZnW6Er #StreamingAds #DigitalMedia #AdvertisingStrategy

State of the Market: Streaming Video Services - WEBINAR As #streaming services mature, there are new opportunities everywhere, including the rural market. Consumers are still experimenting with services - the average annualized subscriber churn rate for streaming video services is 47% and the top driver of service cancellations is the desire to save money. Parks Associates consumer research shows that 29% of US internet households report cancelling a service to save money. This webinar highlights the latest developments in streaming including touching on the very competitive broadband market. Join and hear from Parks Associates team on the latest in streaming services, including smart TV and streaming media adoption, updates on sports streaming services, and market shifts. This research webinar highlights the Streaming Market Tracker services including insight on service models, pricing, content acquisition, and partnerships in the OTT market. https://lnkd.in/gR4SYzt5

The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4eZlc43 #Streaming #Advertising #TechInnovation Broadpeak

Think streaming is just for young people? Think again! 📺 According to a recent report, adults 50 and older are fueling the growth of streaming services like never before. In fact, this age group now represents nearly one-third of all streaming users in the US. This trend has big implications for marketers, as it means that streaming platforms are becoming an increasingly important channel to reach older consumers. But with so many streaming options available, how do you know where to focus your ad dollars? https://bit.ly/446vAlt #streaminggrowth #mediaplanning #mediabuying

The television landscape is undergoing a revolutionary transformation with the rise of #FAST (Free Ad-supported Streaming TV) channels. These channels blend the familiarity of linear TV with the flexibility of streaming, providing a modern twist that appeals to today's viewers. As traditional pay TV continues to decline, FAST channels are emerging as a popular alternative, offering a diverse range of content that mimics the linear TV experience but is delivered through streaming platforms. But that's not all. Innovations like adaptive streaming and Server-Side Ad Insertion (SSAI) are setting new standards for personalized advertising and viewer experiences. By integrating targeted ads seamlessly into streaming content, platforms can enhance ad relevance, reduce buffering times, and provide smoother viewing experiences. Dive into our latest article to explore how these technologies are shaping the future of video streaming: The Future of Personalized Ads and FAST Channels - https://netint.biz/4ePq9wd #Streaming #Advertising #TechInnovation Broadpeak

📺 NEW REPORT: As you may have seen in Vulture's Buffering newsletter this afternoon: key to the next era of streaming will be defining your streaming service’s personality. Once underdogs, the major streaming services are now central to our media and entertainment infrastructure. Yet, amidst a multitude of choices, platforms must offer more than just value to attract and retain subscribers—they must become truly essential. But, how?    Our latest white paper, Navigating a New Era of Streaming, draws on four years of data from our Originals IQ program—the most comprehensive global tracking product for consumer streaming behaviors and opinions—validated against spending data from Earnest to gauge correlations with subscriber acquisition and churn. Through this analysis, we’ve identified the essential elements for streamers to assess their position, and gain and maintain a competitive edge.   Visit https://lnkd.in/ePhciNEH to download the full report or reach out to [email protected] for more information on Originals IQ. #insights #streaming #tv #tracking

Digital video is accelerating its growth: Hours watched on connected devices have risen 20% year-over-year with 81% of WiFi households now streaming on CTV. US households are adopting ad-supported streaming services at a faster rate: CTV households streaming ad-supported streaming services reached 83.7M, a 17% increase (from 2021-2023), while households streaming non-ad-supported services reached 81.1M, a 9% increase. #ctvadvertising #creatormedianetwork

Streaming Services: Shifting Media Consumption and Market Trends Streaming services are transforming the way we consume media, offering unparalleled convenience and a vast array of content on demand. As platforms like Netflix, Disney , and HBO Max continue to innovate, they are driving significant shifts in media consumption patterns. The competition among these services has intensified, leading to a surge in original content production and the rise of niche platforms catering to specific audiences. In 2024, market trends indicate further growth, with increased investment in ad-supported models and expansion into global markets. This evolution not only impacts traditional cable providers but also stimulates economic activity and technological advancements. Join us as we explore the dynamic landscape of streaming services and their profound impact on the entertainment industry. #StreamingServices #Media #TechTrends #Entertainment #CordCutting #Innovation #DigitalMedia #MarketTrends