T-Hub’s Post

🚀 Attention B2B SaaS Startups! 🚀 At THEO Growth, after more than a decade in the startup ecosystem, we've honed our skills in identifying and nurturing the ideal customer base. Our expertise in AI-driven customer discovery is now accessible to startups, especially those striving for Product-Market Fit. 🌟 We're thrilled to introduce a service tailored for #B2B #SaaS startups. We don't just mentor or analyze; we dive in hands-on, tackling market intricacies and team dynamics ourselves. It's a unique mix of prompt engineering, automation tools, coaching methods, lean thinking, and an experimental approach, all aimed at guiding your startup journey. For a bit more detailed overview of our services and how we can accelerate your path to success, check out the attached slides. We offer personalized strategies, in-depth training, and a suite of tools designed to enhance your market understanding and reduce the risk of failure. Got questions or know a startup that could use our expertise? Reach out to [email protected] or via DM for more info. 🚀 #StartupGrowth #CustomerDiscovery #THEOGrowth

Empowering B2B Startups: Leveling the playing field for startups and offering tools to rival bigger players. Navigating the digital marketing landscape can be tough for startups. But with the right strategies, even small businesses can compete with the big players. Focus on tailored approaches that drive real results, embrace innovation, and stay ahead of trends. Contact Us to learn how we can help your startup thrive. #B2BMarketing #StartupGrowth #DigitalMarketing

Are you a B2B SaaS startup with an MVP, ready to access the market? 🚀 LAB32 Cohort 13 invites you to refine your product-market fit and enter the market with a robust Go-To-Market (GTM) strategy. Hear it from Vinay Peddinti, Director of Innovation Management at T-Hub, as he dives deep into the program and highlights the key takeaways for startups joining Cohort 13. 🎯 Over the course of 12 cohorts, LAB32 has successfully enabled and accelerated 300 startups in 100 days with its best-in-class modules. Startups in Cohort 13 will benefit from comprehensive training in critical areas such as market and competitor landscape, digital positioning, performance marketing, and live market testing. Additionally, the program offers unparalleled networking opportunities, connecting startups with industry experts, investors, and potential customers. Develop essential skill sets and gain strategic insights needed to thrive in the competitive B2B SaaS landscape. 🔗 Apply now to be part of Lab32 Cohort 13: https://bit.ly/3W5XH1H Vijay Bawra | Rajesh D (Raj) | Ashia Avasthi | Ganesh Abhishek #InnovatewithTHub #InnovationEcosystem #IAmLab32 #B2B #SaaS #Startups #Entrepreneurs

👨🏫 We had our second Cult Products coaching call this week for B2B founders on our beta programme. This week one of the topics we spoke about was how you know when your business is actually working. 📈 For us this wasn't a financial milestone, it was the point where our product felt really focused, valuable, and aligned with our vision. It took us much longer to get to that point than it did to get to revenue and tbh it's much harder to say when/if you ever have "enough' revenue. There's always more potential growth out there and there are always more things you could invest in. ⏳ We started out chasing revenue wherever we could get it. Over time we evolved and built on the things that were successful. The key was always delivering as much value to customers as we possibly could - something that occurred naturally in the areas we loved most and had the most skill in. Over time the value we created in those spaces translated into similar opportunities with more customers and a tighter and more effective product that we felt proud of. And that was when we felt the business was really working. 👉 When you start out in B2B tech, you might have to be open minded about where you find a toe hold. It may never feel like you have enough money coming in. Having a product people value that you're proud of was, for us at least, the moment we knew we were onto something worthwhile. For more content on B2B tech startups, follow me here: https://lnkd.in/eReTgvpJ #startups #product #b2b

#EngagePDX Speaker Spotlight: If you are in the start-up world, you should not miss out on Jeremy Epperson's presentation! With extensive experience consulting for hundreds of B2B startups, Jeremy offers guidance that could transform your approach to growth. If you want to learn strategies to achieve triple-digit growth, be sure to get your Engage tickets today! 🔗 buff.ly/3lCFYiA #DigitalMarketing #MarketingStrategy #B2BMarketing #GrowthMarketing

How do you create a standout B2B SaaS startup? 🚀 Sifted's latest report - Lost in the Cloud is a guide to building B2B SaaS startups that stand out and can scale in the current economic climate. It includes key insights from more than 15 B2B SaaS founders, including Zinc's very own cofounder Luke Shipley! The report covers: 👉 How to navigate the early stages of a startup 👉 The metrics you need to know to grow and scale your business 👉 How founders can discover the right strategy — and tools — to get their product in front of top prospects For Luke's take on how Zinc introduces new tech tools see page 22 of the report. ⚡ Download it here: https://lnkd.in/e7FzUifT #saas #b2b #startups #techstartups #b2bsaas #techreport #founders

🌟 "The Untapped Potential of TOFU for Seed-Stage B2B Startups" Not that kind of Tofu… Seed-stage B2B startups, it's time to explore the untapped potential of Top of Funnel (TOFU) activities. Our latest blog post breaks down why focusing on TOFU can multiply your revenue generation efforts and how to do it effectively. Learn about leveraging data tools and social media strategies to increase your startup’s visibility and credibility. https://lnkd.in/dBuEebYT #B2BRevenueGrowth #StartupStrategies

Seeing lots of leads but few conversions is a common challenge for tech startups. The secret to bridging the gap is conversion Rate Optimization (CRO) led by a Fractional CMO. 🚀 A Fractional CMO can fine-tune your strategy, ensuring those clicks turn into customers. Generate interest and convert it effectively. Ready to transform your lead volume into real growth? Discover the impact a Fractional CMO can make on your conversion rate: https://buff.ly/3trbvbB #TechStartups #FractionalCMO #ConversionOptimization

I've gotten a few questions lately about Customer Acquisition Costs (CAC) for health tech startups. Specifically, what do I consider to be a "good" CAC? The answer? It depends. 💡 As a general rule of thumb, the Lifetime Value (LTV) of your customers should be 3x higher than your Customer Acquisition Cost (CAC). For startups looking to raise capital, it might be more in the 5x higher range. For companies in turbo growth mode or have investors to please, it might be okay to acquire users at a loss to gain market share. It's risky, though, so they need to have a solid plan for making their user base profitable down the road. And if you need help figuring all of this out, happy to chat. (Shout out to Zap ⚡️ whose LTV/CAC content is the inspo for this post. If you aren't following her, you should.)

How do you create a standout B2B SaaS startup? 🚀 Sifted's latest report - Lost in the Cloud is a guide to building B2B SaaS startups that stand out and can scale in the current economic climate. It includes key insights from more than 15 B2B SaaS founders, including our very own Luke Shipley! The report covers: 👉 How to navigate the early stages of a startup 👉 The metrics you need to know to grow and scale your business 👉 How founders can discover the right strategy — and tools — to get their product in front of top prospects For Luke's take on how Zinc introduces new tech tools see page 22 of the report. ⚡ Download it here: https://lnkd.in/gRv7dR5C #saas #b2b #startups #techstartups #b2bsaas #techreport #founders