THG Ingenuity’s Post

99% of E-comm Brands Fail 🚫 Why? They don't prioritize increasing their Average Order Value (AOV) 🛒 Boosting your AOV can significantly increase your sales and scale your brand 5X to 7X faster with lower ad spend 📈💸 One of our D2C clients saw amazing results! 💥 We increased their AOV by 34% using 3 powerful strategies: 1️⃣ Introduced Combo Packs with irresistible offers to boost AOV 🛍️🎁 2️⃣ Elevated the existing E-comm Brand Model to a premium level to attract high-end customers 🌟👑 3️⃣ Implemented Loyalty Programs to bring repeat customers back with zero marketing cost 🔁❤️ This approach has tremendously increased their AOV and overall growth 🚀 Want to scale your E-comm Brand by 5X in less than 90 days? 📅💥 #EcommSuccess #IncreaseAOV #BrandGrowth #D2CStrategy #ComboPacks #PremiumBrand #LoyaltyPrograms #ScaleYourBrand

“It’s not a funnel anymore. I think that they [Gen Z] are the one generation that’s completely collapsed the funnel." - IPG Mediabrands #Australia Hope Williams at the Mumbrella Retail Marketing Summit in a discussion on how society’s generation of up-and-comers is a fountain of revenue for retail marketers, so long as brands know how to target them effectively. #retail #marketing #ecommerce #genz Interpublic Group (IPG)

A collection of thoughts on why 'now' and how to engage your senior stakeholders internally on the power of RMNs. Here at {Capture} we have been out on the road, upskilling and sharing our experience with a wide range of clients - if this would be useful for you or your business, get in touch... #retailmedia #rmns #thefutureisnow

We've all heard consistency is key, and we’ve seen the results of it for our clients. Our co-founders recently sat down to discuss this fundamental truth, and the results speak for themselves. Clients who have worked with us for over 6 months saw an average 48% growth. This is a testament to the power of steadfast commitment amidst the noise and distractions of the industry. At BARK, we understand the value of consistency – it's what sets our clients apart and propels them toward success. Ready to join the ranks of thriving DTC brands? Contact us now. #dtc #growthmarketing #dtcmarketing #digitalmarketing #paidmedia

Check out today's ADWEEK article featuring Jill Campbell on how General Merchandise brands can stand out! "Anytime things get noisy—whether that’s Black Friday, back-to-school season or during an election year like this year—marketing spend decisions become even more important as the likelihood of wasting dollars is higher when there is more competition over mindshare." "Now, more than ever, brands should invest in true performance marketing tactics, particularly item-level promotions, to drive purchase decisions and spark incremental sales." "In fact, when a leading toy brand implemented item-level offers, over 95% of shoppers chose its product over a competitor, with 16% of those shoppers being either new to the brand or converted from a competitor."

In 2023, experts are framing the future of DTC as one in which retaining loyal customers will be critical for larger organizations, while smaller and mid-size DTC brands will dive even deeper into acquiring new and loyal shoppers to drive revenue. That just an example of the insights packed into this new State of DTC report from the Custom in-house team at Digiday Media and the experts at Klaviyo, our partners on the project. Click here to get the full report: https://lnkd.in/epUfTP4y

Enjoyed speaking today at the Connected Commerce Forum about Unified Commerce on behalf of the amazing team at Advance powered by Loblaw. Our 3 takeaways for what every marketer should be doing to unlock the power of retail media? 1. Optimize your campaigns for digitally influenced customer journeys 2. Plan marketing campaigns with emerging ad platforms across the purchase funnel 3. Utilize actionable and credible insights to measure success #strategyCCF #retailmedia #media

Lemon problem in DTC At any given time the buyer of a DTC brand's product has less information about the product than the brand. So the brand has motivation to sell a sub-standard product. At the same time the buyer cannot differentiate between a good product and a bad product from brand's ads. So the brand cannot sell the products for what they are worth. Now to ease of the friction it's important for a DTC brand to lay out as much information as possible. How much info is enough? Enough to motivate the ICP to buy. #DTCBrands #eCommerce #InformationAsymmetry

Calling out all DTC brands It’s still not late to finalize your Q4 offer 🎯 So, Here are 4 tips on how to create winning Q4 offers _______________________________ #metaads #tiktokads #DTC #mediabuyer #ecommerce #socialmediamarketing

Thanks a lot for leading a crisp retail media discussion, Ingrid Lommer - and thanks to Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh) for having me in a great panel together with publisher colleagues Robert Jozic, Matthias Neubauer and Matthias Harting, who shared the relevant needs towards the industry from his brand & advertiser perspective. My key takeaways: 1) Retail Media is not just a part of a marketing mix, but an elementary core element of holistic media planning, 2) there's still a lot of work to do for Retail Media to generate even more value towards advertisers and marketers, 3) we already offer relevant local premium retail Media opportunities that allow advertisers a differentiated approach of their individual target groups and marketing goals. To keep it in a nutshell: after this exchange, I'm more than confident that we at #OTTOAdvertising already have the right focus, and keep on building the best capabilities for our industry. #RetailMediaNight #RetailMedia #OTTO #Advertising #Marketing