We’re pleased to be recognised in Retail Week’s AI Adopters report as one of ten UK retailers successfully embracing adaptive artificial intelligence. Since 2016, we’ve built AI into a range of processes across the business, from machine translation to fraud detection. THG’s Chief Information Officer, Joanna Drake, spoke with Retail Week to share the opportunities, goals and successes of our AI journey to date. Read the article here: https://lnkd.in/epW9YjfP #THG #AIAdopters #AI #ArtificialIntelligence
THG Ingenuity’s Post
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Right now I'm busy interviewing CEOs about their strategy for a report launch later this year. On the topic of AI, most are telling me they are currently at a very early stage of adoption. So today's Retail Week report launch - AI Adopters - couldn't come at a more perfect time for those weighing up whether to invest in AI and which applications could deliver the most value. Follow the link in the post below to access your free copy now 💡
Senior Commercial Content Editor at Retail Week * Influential Businesswoman 2024 Award Winner*
Big launch for Retail Week today as we present our new free report - AI Adopters - which shines a light on some of the UK's best machine-powered retailers aka those getting AI right. We were fortunate enough to secure interviews with major UK retailers on their AI strategies and they've given us a real view of how they're actually implementing the tech. Credit to Cassie Werber for bringing the content together and creating a report which makes AI, particularly adaptive AI, fully accessible. And a big thanks to Upp.ai for partnering with us to make it happen and sharing their expertise. Happy reading! - > #AI #AIAdopters #retailtech #innovation #retail #UKretail
Boots, Very and THG crowned UK’s best machine-powered retailers
retail-week.com
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Generative AI (GenAI) has heralded a new era of personalized CX, but brands must be careful about where and how they use it,” explains our Chief Information Officer, Michael Ringman, in his latest contribution to CustomerThink. “Too much personalization may feel intrusive to some, while too little can result in your brand missing opportunities to engage and connect with consumers.” Learn how businesses can thoughtfully and intentionally implement GenAI for their customers here: https://lnkd.in/gzcNwDWM #GenAI #GenAIPersonalization
How Much is Too Much? Navigating the Fine Line With AI-Driven Personalization | CustomerThink
https://customerthink.com
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In the dynamic world of retail, CMOs juggle numerous roles, from market analysts to occasional magicians. 🎩✨ Amidst this complexity, AI emerges as a game-changer, promising to streamline operations. Our research unveils a genuine enthusiasm among retail CMOs for AI, despite its early adoption phase. With tools like ChatGPT and Midjourney making waves, and Google Performance Max optimising campaigns through smart bidding, the future looks promising. Yet, the secret sauce? Quality inputs for AI to work its magic. Discover how CMOs can focus on strategic growth while AI manages AI in our whitepaper: https://hubs.la/Q02tjH2C0 #RetailCMO #AI #MarketingInnovation #DigitalTransformation
Who would be a retail CMO? - Upp
https://upp.ai
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Gryphon VP of Marketing Michelle Tilton wrote an article for Demand Gen Report to talk about what marketers must consider when balancing AI innovation with buyer trust. The article covers: ✅ Where marketers benefit most from responsible AI usage 🎯 How to leverage AI to target new leads 🤝 Why transparency in AI usage is important ... and more! Read the full article for more insights: https://buff.ly/3znk4qr #DemandGenReport #AI #Innovation
What Marketers Must Consider When Balancing AI Innovation With Buyer Trust - Demand Gen Report
https://www.demandgenreport.com
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Hot topics this year? #retailmedia and #ai. Well Brian Quinn of AppsFlyer talks about both and what marketers need to know in Total Retail. Read more here: https://lnkd.in/gjQyJSZn
How Will Generative AI Disrupt Retail Marketing?
https://www.mytotalretail.com
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AI: A Game Changer Artificial Intelligence isn't just a buzzword; it's a transformative force revolutionising businesses worldwide. From streamlining operations to enhancing customer experiences, AI is a game-changer. We just wanted to share an interesting article that lists some of the top AI tools in 2023. #worksmarter #AIbusiness #RSMSATalentExperts
13 Best AI Tools To Optimize Your Business In 2023
https://www.hoothemes.com
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This is a must read for all retail CMO's, a tough job at the best of times, but in uncertain economic conditions even tougher. This gives some thought and insight around how AI can be deployed to support you.
🚀 Excited to introduce our latest whitepaper: "The Retail CMO’s Guide to Using AI in 2024"! As we delve into the multifaceted role of retail CMOs, it's clear they wear many hats - from market analysts to part-time magicians. 🎩✨ The journey is complex, but AI is here to simplify it. While the buzz around AI's impact is everywhere, our research reveals a genuine optimism among retail CMOs towards leveraging AI, despite being in the early adoption stages. With tools like ChatGPT and Midjourney making waves, and Google Performance Max optimizing campaigns through smart bidding, the future looks promising. Yet, the secret sauce? Quality inputs for AI to work its magic. Let's not get caught in the PPC weeds. It's time for AI to manage AI, allowing CMOs to soar higher, focusing on strategic growth. Discover how in our whitepaper. (link in comment) #RetailCMO #AI #MarketingInnovation #DigitalTransformation Read the blog - https://lnkd.in/gaCR3Dyx
Who would be a retail CMO? - Upp
https://upp.ai
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Strategic Email and Digital Marketing Driving Clients Business Growth | AI Consultant | Speaker | Artist & Designer | Pianist
From Coca-Cola's futuristic flavor to Amazon's AI-driven product listings, retail is evolving with AI innovation: https://shorturl.at/jLTY6 🤖✨ Have you already tried the AI for your business? Would love to hear your experience stories below! #ai #innovation #technology #success #business
How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI
insiderintelligence.com
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Very interesting use case for AI.
How U.S. Bank 'dramatically' cut the development time of its latest campaign with AI avatars
digiday.com
