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Ageism is an open secret in the advertising, marketing, and branding industries. It affects the workforce, the workplace, and creative work. Yet it remains an accepted -ism. Join AARP and New & Improved for the launch of the Age-Inclusion & Representation in Advertising Guide, with actionable takeaways to help make Adland more age-inclusive. Don’t miss Addressing Ageism in Ad Agencies on September 19th at 2pm ET. Register today & submit a question for a chance to have Heather & Lisa answer it live: https://lnkd.in/g8TbimmT #Ageism #AgeDiscrimination #Isms #AdIndustry #Advertising #AgeInclusionInAdland #Adland #LetsImprove [Image Description: Image has a black background and utilizes pink, blue, yellow, and white text. The header reads, “Webinar Announcement.” The title reads, “Attention: Everyone with an age” The copy reads, “Want actionable strategies to combat ageism in Adland across the age spectrum? Join AARP and New & Improved as we share new data and best practices. Addressing Ageism in the Ad Industry, September 19 at 2pm ET.” The image also displays logos for From Day One (the webinar host), AARP, and New & Improved. End of image description.]

Join the Addressing Ageism in Ad Agencies webinar on September 19th at 2pm ET. AARP Sr Advisor Heather Tinsley-Fix and New & Improved Principal Lisa Balser • Creative Director • Certified Diversity Executive will share strategies to increase age inclusion throughout our industry. Register today, and submit your question to have a chance for it to be answered live: https://lnkd.in/g8TbimmT #Ageism #AgeDiscrimination #Isms #AdIndustry #Advertising #AgeInclusionInAdland #Adland #LetsImprove [Image Description: Image has a black background and utilizes pink, blue, yellow, and white text. The header reads, “Webinar Announcement.” The title, “How Do We Combat Ageism in Adland?” is the focus. Additional copy reads, “Join AARP and New & Improved as we discuss strategies to become more age-inclusive across the age spectrum in the workforce, the workplace, and the work we create. Addressing Ageism in the Ad Industry, September 19 at 2pm ET.” The bottom of the image displays logos for From Day One (the webinar host), AARP, and New & Improved. End of image description.]

It’s well known that ageism affects every aspect of work in the advertising, marketing, and branding industries. Join AARP Sr. Advisor Heather Tinsley-Fix and New & Improved Principal Lisa Balser on September 19th at 2pm ET for a discussion on how employers and employees can work together to implement a more inclusive culture across the industry. Register for the webinar, Addressing Ageism in Ad Agencies, hosted by From Day One, and submit a question for the chance to have it answered live by Heather & Lisa. https://lnkd.in/g8TbimmT #Ageism #AgeDiscrimination #Isms #AdIndustry #Advertising #AgeInclusionInAdland #Adland #LetsImprove [Image Description: Image has a black background and utilizes pink, blue, yellow, and white text. The header reads, “Webinar Announcement.” The title reads, “Lets talk about ageism in the ad industry. Out loud.” The copy reads, “Join us to discuss how to take action and be more age-inclusive across the age spectrum. Addressing Ageism in Ad Agencies: September 19th at 2pm ET. Speakers: AARP Senior Advisor Heather Tinsley-Fix and New & Improved Principal Lisa Balser.” The image also displays logos for From Day One (the webinar host), AARP, and New & Improved. End of image description.]

Nielson, a global leader in audience insights, recently released research indicating strong trends in disability-inclusive social media from brands and creators, despite an industry decline in disability-inclusive TV and film. This data serves as a standard in brand presence and advertising, as many look to revitalize their social media strategies and advertising strategies. By highlighting individuals with disabilities in our advertisements and social media content, we’re actively highlighting ALL voices in our society and showing one another what an inclusive world looks like. Learn more about Nielsen’s research by visiting https://ow.ly/1NMT50PPOup

There's still time to nominate yourself or someone in the ad industry for the IPA (Institute of Practitioners in Advertising) List 2024. Find out why you should here... #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #ipalist #diversity #inclusion #equality #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #advertisingagency #branding #marketingandadvertising #eventsagency #brandmarketing #DEI

Today marks the start of a journey that will require the support of everyone I’ve ever met. Fresh off the wave of advertising news from the Super Bowl, the timing is just right. Misfit Media has just launched an open call to agencies and creative teams to join the Misfit 100, a collective of brands leading the way to help us DOUBLE representation of disabled people in advertising over the next two years. Despite representing 27% of the US population, disabled people currently only appear in the advertisements you see 1% of the time. By raising up a group of 100 creative leadership teams to participate, we close the gaps on the ‘what if’s and create change through the brilliant people who are already doing the work. For me, founding an agency like Misfit Media was out of need for disability representation as well as a deep desire to partner with people who are shaping public perception to provide them with an option for equitable inclusion (not simply representation). We train teams, advise on inclusive campaigns and source creative talent to deliver inclusive content - all led by industry experts who are also disabled. That’s equity. If you’re shaping media, we need you. Whether you lead a team or simply know this cause is important, please join us on Monday, February 26th for a virtual masterclass right here on LinkedIn. Sign up using the link below! https://lnkd.in/e55hbC28

📺🌍 Over the years, I've witnessed a remarkable transformation in the advertising world, especially in diversity and inclusion. It's a story that enlightens and entertains us with the promise of a more inclusive future. Let me share a bit of my own experience and observations. 👀 As a child, I remember watching TV ads that predominantly featured a specific demographic. It seemed like diversity was merely an afterthought in those days. Fast forward to today, and I can't help but notice a seismic shift, even while streaming ads on YouTube TV. 🌟 Take, for instance, the recent ads that grace our screens. They're an inspiring showcase of diversity, reflecting a more inclusive society. From different backgrounds, cultures, and perspectives, these ads celebrate the beautiful mosaic of humanity. They teach us the importance of embracing diversity and inclusion, not just as a social concept but as a fundamental principle in advertising. 🔍 Why does this matter? Well, it's not just about creating a feel-good narrative. It's about recognizing that diversity and inclusion aren't just buzzwords; they're keys to reaching and connecting with diverse audiences. Brands that prioritize these values resonate better with their customers, and their impact goes beyond the TV screen. 💡 These ads educate us on the importance of authentic representation, and they entertain us by telling stories that are relatable to a wider audience. They're a testament to the evolving advertising landscape and the realization that every voice matters in this vibrant world. 🌈 So, the next time you watch an ad that mirrors the beautiful tapestry of society, remember the journey of progress we've made. It's a journey worth celebrating, sharing, and championing for a more inclusive world, both on and off the screen. 📺🌍 #DiversityandInclusion #AdvertisingEvolution #InclusiveAds is

Representation matters, but how much does it impact our media platform choices? 🤔 Despite the growing demand for diversity, equity, and inclusion (DE&I) in media and advertising, 64% of consumers don't switch platforms based on lack of representation. 📺📱 Yes, we want to see ourselves reflected in the content we consume, but it seems we're not quite ready to abandon our favorite platforms if they fall short. To discover more, download our full DE&I report. #diversity #equity #inclusion #media #advertising

As we celebrate #PrideMonth, we honor the invaluable contributions of our wonderfully diverse team. 🌈 Their unique ideas and perspectives enrich our agency, making it a more vibrant and inclusive space for all. #PRAgency #PublicRelations #MediaRelations #ContentCreation #DigitalMarketing #SocialMedia #GraphicDesign #PRStrategy #ThoughtLeadership #CorporateCommunication #IntegratedMarketing #BrandBuilding #OnlineVisibility #IndustryExperts

✨ All that glitters is not gold ✨ You’ve probably seen commentary surrounding that lack of appreciation for older audiences in marketing. 👦 Agencies employees skew younger. 👧 😎 Brands are obsessed with attracting younger audiences. 😎 ⁉ Do these factors alienate the older groups, who at this point hold the vast majority of the wealth? ⁉ This is amazing new thinking from BBH London: ‘The Silver Culture Project’ How might we unlock the ‘silver pound’? Read on… We (System1 x ITV) have also called marketers to ‘Wise Up!’ ourselves, showing that older audience representation in advertising is good for business: https://lnkd.in/efkqfPcC P.S. Representation doesn’t just mean casting ! It means bringing to life what it means to be older, and what their lived experiences mean for their sensibilites. Andrew Tindall Jon Evans Kate Waters James Gregory John Kearon James Eyton-Jones Sara Zanjani Johan ten Houten Devi Upadhyaya Freddie Laughton Nick Williamson Jess M. Genevieve Norris Doug Keep Estefania Larden Tim Petersen Laurent Calvayrac Axelle Brillouet-Latecka Mike Troy Tom Brand #advertising #marketing