LADbible Group’s Post

Have been saying this for a while now and now having non PSB channel being recognised in Broadcast Awards is really something. Footasylum with a very brave marketing team has been leading the way with brand funded entertainment going to become the new norm for content. Building up their social channels with brand recognition in a way not many brands have been able to do so. Locked In - Big brother esque house, influencers with large followings, locked in a house together. Challenges in the house. “Diary room” in the cupboard. Decked out in FootAsylum gear, foot asylum logos everywhere for organic brand association. Series hosted on YouTube. Reversions on TikTok, insta. Also allowing the influencers to share too, meaning more engagement with your content and ever increasing subscriber base. Brucie bonus of potentially getting cash off the back of hosting your content on the channel with over 2.75 million subscribers, with some recent episodes getting up to 2.5 million views. Other shows around 4 years old, are getting 9.2 million views on launch, (again still making money for them!) so the market and eyes are there and importantly the brands too. Traditional PSBs need to recognise this and have to work out how to keep commissioning engaging content and stay in the game. They have the additional stress of being bound by ofcom in places but can certainly do more to push the boundaries. I also hope that larger brands and ad agencies start to see that freelance TV workers truly understand long form in a way they’re still figuring out, and understand how to produce whilst maximising a budget, so there’s definitely space for people with a TV background to help collaborate, create and craft these new forward thinking ideas to drive audience engagement! Coincidentally I can help with this, with one foot in both worlds - so if you’re a brand and want to look at a bold idea to drive up the engagement on your socials, get in touch! [email protected]

⚡ Streaming Execs think TV’s Future Looks a lot like its Past (WHAT?! Who would have thought that?! 🙋♀️ ) 🤑 The New York Times interviewed many of the industry’s big names — including Netflix co-CEO Ted Sarandos, Amazon’s Prime Video head Mike Hopkins, and IAC chairman Barry Diller — about what they think comes next. There seemed to be broad agreement on most of the big themes: More ads, higher prices, and fewer big swings on prestige TV. These changes are all united by the shift toward profitability, rather than growth-at-all-costs. 🌟 The growth of ad-supported streaming could also affect the kinds of movies and shows that get produced, since advertisers generally want to reach a mass audience — think of the heyday of ad-supported network TV, with its endless shows about doctors and cops, compared to the more ambitious fare on subscription-supported HBO. 🌊 More future entertainment news tomorrow morning in your inbox >> https://lnkd.in/dBym-cqu

🚨 Exclusive Insight Alert from LP & MNTN !🚨   Check out this video where we unlock how to find your audience through connected TV.  📺✨   #MNTN #Findyouraudience #Logicalpsoition

Over 80% of UK consumers watch social video and it is nearly 25% of the time spent on TV. Dive into the details and discover the latest UK social video viewing patterns by downloading the free #TiVo Q2 2023 Video Trends Report UK. DOWNLOAD THE FREE REPORT https://lnkd.in/gxNP4wmN #VideoTrends #Research #TiVo #Discovery #Entertainment

Engage your audience like never before! 🔍Discover how Channel TV transforms passive viewing into an: ✅ interactive experience ✅ fostering connections Contact us now to learn how Channel TV can be the catalyst for your brand's success in the world of television! #ElevateWithChannelTV #BusinessOnAir #TVRevolution #ChannelTVImpact #ScreenYourSuccess

iSpot.tv’s 2023 TV Transparency Report reveals that reality TV ad impressions declined 5.9% year-over-year, while the sports and news genres delivered more ad reach compared to 2022. Get the data: https://lnkd.in/eXMhA2W4

The TV industry is undergoing one of its most significant transformations. As Ross Atkins pointed out, "Over half of those in drama, unscripted, and commercials in the UK are out of work," and these challenges aren't just limited to the UK. Here in Aotearoa, we're feeling the pinch too. With funding cuts, shifting audience habits, and a rapidly evolving global market, how do we create sustainable pathways for our creatives and production companies? People no longer stick to weekly TV schedules or traditional networks. Streaming services and platforms like YouTube have given viewers the power to access content from anywhere. Local productions now face the challenge of standing out on the global stage with fewer resources. The question is no longer, how do we adapt? But, how do we ensure our stories are seen and heard? Now is the time to rethink our approach.

Is the only way for professional trail running to grow paid TV rights deals? With each race series having at least one streaming partner now and both UTMB and GTWS mentioning that their goal is for a paid TV rights deals, In this week’s post I wanted to pause and think about what the unintended consequences of that would be for the sport, in particular on the formats. This turned out to be a provocative post, so would love to hear your opinions! Link in comments ⬇️

"Turn off the television, tell you the vision." Do you agree with this statement? Have you ever found watching television to be positive? For me, the benefits have been few and far between. While streaming services offer endless entertainment, do they actually benefit us in any way? According to Louise Hay, the feeling of not being good enough is at the root of most of our problems in life. And Brian Tracy, in his book Goals!, emphasizes the importance of creating inner beliefs consistent with the success we want in life. So, can watching television help us achieve our goals and improve our self-worth? Share your thoughts in the comments below.