The Drum’s Post

Watching winning work can elevate your own projects by providing insights into creative excellence and innovative thinking. So which better way to look than the Cannes Lions International Festival of Creativity Titanium Lion Grand Prix winner, Wieden Kennedy & DoorDash All-the-Ads Super Bowl campaign. This also happened to be our favourite Super Bowl ad - we know creative excellence when we see it. This campaign challenged Super Bowl viewers to input a comically long promo code to enter a sweepstakes to win a product from all 76 ads aired during the game. “It hijacked a cultural moment, making people look at the company in a fresh way,” said Jury President Debbi Vandeven, VML’s Global Chief Creative Officer. Debbi Vandeven emphasized the original purpose of the Titanium category: to reward work that 'causes the industry to stop in its tracks and reconsider the way forward’. DoorDash's campaign did just that. It was more than a Super Bowl ad—it was a product demonstration that showcased the company's evolution from delivering food to delivering anything people want. Vandeven highlighted that DoorDash and Wieden Kennedy rethought everything, contending with legal challenges, complex partnerships, and real-time ad integrations. Dive into the case film to see how DoorDash and Wieden Kennedy brought this groundbreaking campaign to life: https://lnkd.in/dJxDzdaw #CannesLions #TitaniumGrandPrix #CreativeExcellence #SuperBowlAds #AwardWinningCampaign

Prism MarketView $SHAK Hand-Spun Success: Why Did Shake Shack’s Shares Jump Today? Press: https://lnkd.in/gETHaeVz Journalists: https://lnkd.in/g6CHu8tq #NYSE #ShakeShack #Beverage #Fastfood #StockMarket #StockToWatch #PrismMediaWire #PrismMarketView #PrismDigitalMedia

DoorDash anticipates lower-than-expected profitability for the upcoming quarter due to increased labor costs, causing its shares to drop over 8% in extended trading. Despite a surge in delivery orders, the company reported a wider-than-expected loss for the fourth quarter of 2023, partly attributed to regulatory costs and higher expenses. DoorDash aims to expand its core restaurant delivery business into grocery, convenience, and alcohol delivery. Learn more here: Branded Hospitality Ventures Tony Xu Hospitality Hangout Podcast https://lnkd.in/eD2wMs_x #technology #innovation #marketing #venturecapital #investing

From harnessing talent to achieving B Corp status, brothers Thom and James Elliot tell their inspiring Pizza Pilgrims story. Watch the full video on our Business Insights Hub: https://lnkd.in/eHuREXTS Maria Dolan David Scott #familybusiness #futurefit

Check out this insightful article by Eli Feldman about a new disruptor in the food industry, Wonder. Unlike other companies, Wonder understands the importance of partnering with restaurants and licensing their content instead of trying to replace them. Read the full article to learn more about this exciting new player in the food space. #foodindustry #disruptor #partnerships

Marketing Idea for DoorDash You know the quote "If opportunity doesn't knock, build a door." I'd do a commercial of deliveries being dropped off and photos being taken of the food and use a tagline similar to this: "Opportunity doesn't knock, it takes a picture and notifies your food was delivered." #Marketing #Brainstorming