The Drum’s Post

Earlier this year, we hosted a roundtable discussion with a group of leading CMOs where we debated about various topics such as how to drive engagement. Read more about what was discussed during the event here: https://lnkd.in/dYqu4s3P #Roundtable #MarketingStrategy #B2BMarketing

Explore our latest blog, "Why a Strong Market Expansion Strategy is Critical for B2B Tech Companies," to understand the importance of evolving your marketing approach in the ever-changing B2B landscape. Learn how to analyze and adapt to new markets, reduce risks, and improve brand awareness. Our guide provides actionable steps and insights for B2B tech businesses to develop effective market expansion strategies, from conducting thorough market research to implementing innovative campaigns. Check out the blog post here: https://lnkd.in/dP5sxBPi

Jump in and read our latest blog post about market expansions. It's worth your time, I promise!

Since publishing my last article on Modern Distribution Management (MDM), I’ve … 👉 received one phone call from a distributor interested in learning more about our services 👉 and one speaking opportunity for a fall event. Both were directly tied to that contributed piece. I spoke to one of our consulting clients earlier today who had a similar experience: We helped him get his article published with Distribution Strategy Group, and two separate people reached out to start conversations with him. They liked what he had to say. I don’t blame them. He’s a smart guy. This is the power of contributing thought leadership to niche industry publications such as MDM, DSG and others. You’re building awareness and creating connections by: 📌 Being present where the people you want to talk already are. 📌 Contributing real value to your community. When you do those two things, you’ll naturally build a brand for yourself. It’s not about making an immediate sale. In fact, that’s rare from one guest article. It’s about putting your expertise out into the world beyond the four walls of your website. It’s about helping your industry. And hopefully that comes back to you in the form of a stronger network, brand recognition and, down the line, better leads. #b2bmarketing #publicrelations

The implementation of inbound demand generation for our long-term partner, Robin Radar Systems, has had an incredible impact. 👉 By increasing visibility, positioning, and conversion rates, they saw an impressive 48% increase in high-intent MQLs (people asking to talk to sales). 👉 Enhanced brand awareness and increased discoverability in search resulted in a 236% increase in earned sessions (organic, direct, and social). 👉 The number of attractive commercial and information keywords ranking on page 1 increased from 58 to 289, with an astounding 147 of them securing top 3 search results. Read the full story via the link in the comments below!

Here's how to expand your brand to Europe in '24. 👇 1. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 '𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭' to chart a course towards standing out in the European market, enhancing your startup's brand awareness, and establishing a unique position amidst the vibrant commercial competition. 2. Strengthen your path to expansion by building a 𝐫𝐨𝐛𝐮𝐬𝐭 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐨𝐟 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. Leverage the capabilities of leading European organizations to accelerate your entry and presence in the market, benefiting from combined knowledge, customer bases, and distribution channels. 3. Spark interest and build a dedicated community of followers by differentiating your products or services, fueling demand via 𝐰𝐞𝐥𝐥-𝐩𝐥𝐚𝐧𝐧𝐞𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 within the European market. 4. Drive lead generation and solidify your sales process by reaching untapped consumer groups and prospects with high conversion 𝐣𝐨𝐢𝐧𝐭 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬, enhancing sales success and financial growth. 5. Utilize a go-to-market (GTM) strategy to boost sales via cooperative efforts, creating dependable 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐨𝐟 𝐚𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞𝐬, representatives or advocacy partners to diversify income sources with direct sales campaigns. To learn how GAIN helps you expand into Europe, visit the link in the comments below. #GAIN

Make sure to check out this webinar with Greg Campbell & 🌎 Victoria Frederika Albert Today's discussion is around unlocking predictable revenue by establishing meaningful connections with buying groups within your target accounts. Learn how to address unique needs using accurate account and buyer intelligence tools. Delve into insights from exclusive research conducted by INFUSE, covering business and tech purchase drivers, buying committee roles, company priorities, and decision-making tools. Don't miss out on developing GTM strategies that resonate with multiple buyers!

It’s time for bad news, good news. Bad news: your competitors can undercut your brand positioning strategy. Good news: if done effectively, you can limit their ability to do so. The key? Developing your brand position strategy effectively to be unique to your offer. More good news: we break down the basics around brand positioning for industrial B2B companies in this month’s blog post. Read it today > https://bit.ly/48N8nGj #B2BMarketing #BrandPositioning #MarketingStrategy #BrandPositioningStrategy

🆕 “Brand is something you have to not only consistently invest in, but also be consistent in how you’re building it." In recent decades, the American economy has shifted from focusing on physical objects to non-physical items such as patents, copyrights and brands. Global Director of Business Analytics & Insights, Brian Rafferty, talks to Adweek’s Paul Hiebert about the the intangible economy and the increasing importance of positioning brand as an asset (link in comments). #Branding #BrandEquity #BrandValue #B2B #B2C #Insights #Marketing #Research

𝗦𝘁𝗶𝗹𝗹 𝘁𝗵𝗶𝗻𝗸 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗵𝗮𝘀 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗳𝘂𝗻?    💡 Maureen Hall's 2007 article challenges that notion (link below): ‘𝗕𝟮𝗕 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝗼𝘂𝘁... 𝗪𝗲 𝗮𝗿𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗕𝟮𝗕 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝗮𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀.’ -Maureen Hall, Ad Age Maureen gets it: 𝗕𝟮𝗕 𝗼𝗳𝗳𝗲𝗿𝘀 𝗱𝗲𝗲𝗽 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀, the chance to truly 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 your client's business, and helps 𝗯𝘂𝗶𝗹𝗱 the foundation for their overall 𝗯𝗿𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀. ✅ Some lessons learned from my experience: • 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. What pain points does your concrete offer solve for your clients? • 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁. Highlight case studies and technical knowledge. • 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗹𝗲𝗮𝗱𝘀. Long-term B2B success depends on strong partnerships. ❓ How are you leveraging the power of ‘inside-out’ B2B brand building? I read you below. #B2Bbranding #B2Bstrategy #B2Bgrowth #brand #industrialCMO #chemicals #materials