The Drum’s Post

For those in the AI skeptics camp, we’ve got an article that might just convert you. 🤖 Fold7's Dave Billing was also a skeptic but fell in love with the tech during the agency's latest work for Audible. Working with director Antoine Bardou-Jacquet, hundreds of Midjourney images helped every department pull in the same fantastical direction. If nothing else, it's a story-boarding dream. Has your agency been using gen AI? If so tell us how. Read it (or get ChatGPT to read it for you): https://lnkd.in/e8T_wpqf (edited) #AI #Creativity #Advertising #Opinion 

📣 Calling all marketers …The deadline to enter The Drum Awards Festival 2024 is tomorrow. Have you signed up? ⏰ Here’s why you should participate: ️ ⭐ Amplify your case study to The Drum's global audience of 12 million, and gain industry-wide recognition. ️⭐ Stand out from the competition and secure your place in the prestigious World Creative Rankings.  ️ ⭐ Showcase your work to a panel of highly skilled judges from top brands and agencies. ️⭐ Winning is just the beginning. Be featured in articles, reports, interviews, and join numerous events. ️⭐ Categories span Advertising, B2B, PR, Media, Content, AI, Digital Experience, Design, and more. Find out how to get involved here: https://lnkd.in/gGm4UfE 🥁 #TheDrumFestival #TheDrumFestivalAwards #Marketers #Marketing #Advertising #MarketingAgencies

Rimowa embraces the spirit of the Olympics with sleek and simple print 🏊♂️ Luxury suitcase brand Rimowa has won over the internet today with a print ad that aligns its product with athletes. Read more about our Ad of the Day pick: https://lnkd.in/e2KVEvmv

“The most important role CMOs can play is to create the space for experimentation and innovation, we shape technology by using it. The future is still being written, and we all have a role to play.” Getting measurement right in 2024 will lay the foundation of all AI-powered advertising. We sat down with Eileen Mannion, UK vice-president of marketing at Google to explore how marketing leaders can embrace this chance to supercharge the future of marketing. Learn more: https://lnkd.in/gE9S8drX #AI #mediameasurement #digitaltransformation Content created in partnership with Google

For millions of tourists, King's Cross is their first experience of London which is why the area's regeneration has been so vital to the capital's tourism industry. King's Cross hasn't always been trendy shops, restaurants and galleries, for a generation King's Cross is remembered for its seedier past and going back further for its industrial heritage. When it comes to branding a geographical area though it's essential to look back at history and to incorporate it into its present identity. Chrissy Cullen, marketing director for King's Cross, tells Hannah Bowler: “We have to be very careful and very sensitive about how we brand places and destinations because they’re places that have existed for centuries. King’s Cross belongs to the people and it belongs to London; that brand essentially doesn’t belong to us and that is why it has to be treated differently.” Read it: https://lnkd.in/etY5mX9f #KingsCross #Tourism

It's Travel & Tourism Week at The Drum 🌴 We'll be diving into all things travel marketing, anti-tourism, customer loyalty, and more on our site. Plus, we'll be talking to some of the biggest travel brands. Read more: https://lnkd.in/eFD6GPTw 📰 #TravelAndTourismWeek #Marketing #Travel #CustomerLoyalty #AntiTourism #TravelBrands #TheDrum

Olivia Wilde lends her directing skills to Volkswagen to bring a fresh perspective to the automotive sector! 🚘 Wilde and ad agency, Johannes Leonardo’s, collaboration makes our top pick today. Read more here: https://lnkd.in/eh2zxSFT 📰 #Volkswagen #TheDrum #AdoftheDay #OliviaWilde