Expo West 2024 was a whirlwind of excitement, surrounded by innovation!
🚀 Our team dove headfirst into the bustling booths and tasty samples, uncovering some trends that are bound to shake up 2025! 👀
Here are the trends we discovered:
⭐️ Bar Revolution: Snack bars were everywhere, showcasing a fusion of old favorites and daring newcomers catering to every dietary whim.
⭐️ Functional Beverages: Move over, soda! Sparkling drinks packed with prebiotics, probiotics, and adaptogens stole the show, offering a healthier alternative without skimping on flavor.
⭐️ Non-Alcoholic Beverages: A dedicated section for booze-free options highlighted the rising demand for refreshing drinks that won't leave you fuzzy-headed.
⭐️ Fiber Focus: Gut health took center stage with a surge in fiber-packed powders aiming to boost our daily intake.
⭐️ Gummies Galore: Classic snacks got a playful makeover in gummy form, proving that fun and function can go hand-in-hand.
⭐️ Protein Pioneers: From soft pretzels to pasta made from lupini beans, protein found its way into unexpected snacks, sparking debates on personal preferences and consumption habits.
⭐️ Health Conscious Offerings: Special formulas tailored to women's health and key life events like pregnancy showed a commitment to holistic well-being.
⭐️ Global Flavors: Taste buds went on a world tour with exotic ingredients and flavors from Japan, Turkey, Scandinavia, and beyond, bringing a taste of adventure to every bite.
⭐️ Plant-Powered Pizzazz: Plant-based cheese and fish stepped up their game with improved textures and flavors, while nut milks offered a diverse array of options to suit every palate.
But wait, there's more!
We also spotted rising stars like honey and seaweed stealing the spotlight in unexpected places:
🍯 Honey: This versatile sweetener stole the spotlight, adding its natural sweetness to everything from drinks to soaps.
🌱 Seaweed: Recognized for its health benefits, seaweed made waves not just in snacks but also in beauty products like shampoo and hand cream.
Which trend are you most excited about?!
#expowest #expowest2024 #cpgbrands #retailtrends #retailinsider #foodpreneur #foodbiz
Founder, CEO @SimplyDepo | Co-Founder @GNGR Labs | CPG Investor
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