Adidas is revamping its marketing focus in the US. Adidas was betting on 2 big popstars in the US: Ye & Beyonce. Ye and Adidas had a very ugly, very public breakup which has now reached a lawsuit. Beyonce and Adidas parted ways over 'creative differences'. So what is Adidas latching on to in the US now? Basketball and Football! Some highlights: A multi-million dollar new set up for basketball products in LA. New MLS (US Football league) merch. Focus on the 2026 FIFA World Cup in North America. #thechitthi #madovermarketing #adidas #sports #business #strategy #marketing #advertisingandmarketing #basketballl #football
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1yWow, it's fascinating to see how Adidas is shifting its marketing focus in the US! It seems like they are making some strategic moves after parting ways with Kanye West and Beyonce. The basketball and football industries in the US are huge, so it makes sense for Adidas to invest in these sports. I'm particularly intrigued by the multi-million dollar setup for basketball products in LA. This shows that Adidas is serious about establishing a strong presence in the basketball market. And with the upcoming 2026 FIFA World Cup in North America, their focus on football merch seems timely as well. It's always interesting to see how brands adapt and evolve based on market trends and consumer preferences. I'm excited to see what Adidas has in store for us with their revamped marketing strategy! #thechitthi #madovermarketing #adidas #sports #business #strategy #marketing #advertisingandmarketing #basketballl #football