The Weber Shandwick Collective reposted this
I recently chatted with Robyn Adelson for a deeper dive into the five chapters – or dimensions – of our new research, What We Value: The Primacy of Personal. I’d love to know – does anything surprise you about this consumer value equation?
MJ O'Neill
3mo
I was a little surprised (and disappointed, really) that the mention of primacy had nothing to do with the increasing importance of chimpanzees and other primates but I suppose deep down I always knew it was a long shot.
Steve Alexander
3mo
So brands that take a position are nearly equally (90%-83% )praised and condemned?
Camden Robertson
3mo
Love this! Such a smart value equation and super insightful.
Matthew Clay
3mo
Power team! ❤️
Katie Dittmann
3mo
Two of my favorite people! 🌟
Jon McLeod
3mo
Woo hoo Susan Howe
Eddie Garrett
3mo
Love Robyn Adelson!!
Worth a listen -these two are onto something- and it's likely as applicable to employee behavior as consumer behavior since it's human behavior