For marketers, influencing consumers without annoying them has always been a challenge. Ideal frequency has traditionally been hard to discern, especially in today's fragmented digital landscape. We dispel some common myths about media buying and reaching the right audience with the right frequency.
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Sales Director - Planning, Audience Measurement and Intelligence Solutions @ Nielsen | Marketing Intelligence
How do you know if your marketing plan is reaching the intended audience? Nearly 40% of digital advertising budgets is wasted on the wrong audiences. @Nielsen’s Digital Ad Ratings can help you prove your campaign impact across digital media platforms. Contact me to learn more about how we can help. DM me for more information! https://bit.ly/3vwUbSY #marketing #marketingstrategy #digitalmarketing #digitaladvertising #digital #measurement #measurementandanalytics #datadrivenmarketing #nielsen #audience #audiencetargeting #reach #frequency #measurementandanalytics #audience #audiencetargeting #nielsen
Digital Ad Ratings
nielsen.com
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With digital advertising revenue projected to surpass $700 billion by 2025, marketers need to stay on top of the latest trends to make sure they stand out. StackAdapt and Adage explore 3 emerging programmatic channels marketers can use to reach their intended audiences and maximize ROI: https://lnkd.in/eQWtkVqz #programmaticadvertising #dsp #digitalmarketing #digitaladvertising
3 Programmatic Channels to Supercharge Audience Engagement
blog.stackadapt.com
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Sales Director - Planning, Audience Measurement and Intelligence Solutions @ Nielsen | Marketing Intelligence
#DYK that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen's Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Want to make sure you're getting the most out of your digital advertising budget? DM me to learn more! https://bit.ly/3vwUbSY
Digital Ad Ratings
nielsen.com
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Business Development //Data Driven Approach // Media Research // Leadership // Project Management // Digital // Growth Strategies // AdTech // MarTech // Media 360
If digital advertising forms the bulk of your marketing strategy, understanding your campaigns’ unique reach and frequency across platforms is key to fine-tuning them for maximised ROI. Nielsen’s Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers and mobile dicives. Interested to learn more? Head over to https://bit.ly/487Frch or drop me a message!
Digital Ad Ratings
nielsen.com
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Did you know that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen’s Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Interested in what this might mean for your? Drop a comment below! https://bit.ly/3vwUbSY
Digital Ad Ratings
nielsen.com
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📣 Discover the Future of Advertising with Gamoshi's Private Programmatic Marketplace! 🚀 🎯 Engage, Connect, and Thrive: Our cutting-edge technology unlocks real-time insights and personalized content for meaningful interactions. 🤝 Redefine Advertising: Shift from targeting to partnership, creating experiences that resonate with your audience. 🔍 Data-Driven Success: Leverage data processes and re-targeting to ensure relevance and effectiveness. Join us in shaping the future of advertising – where every connection matters. Click here to learn more #AdvertisingEvolved #Gamoshi #DigitalMarketing #PersonalizedAds
The Technology Behind the Connection: Get Your Advertising Message Across with Gamoshi
gamoshi.com
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Check out how The New York Times is approaching digital advertising using first-party data and Google Ad Manager. By utilizing independent solutions and serving the right ads to the right audience, they're making sure their advertising is as effective as possible. #digitaladvertising #adtech
The New York Times’s approach to advertising - Think with Google
thinkwithgoogle.com
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#DYK that nearly 40% of digital advertising budgets reach the wrong audiences? Nielsen’s Digital Ad Ratings can help you prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences. Interested in what this might mean for your? Drop a comment below! https://bit.ly/3vwUbSY
Digital Ad Ratings
nielsen.com
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Consumption habits change, & so do advertising methods. That’s why advertisers want to help create culture. Shifting from interrupting the audience for attention to entertaining the audience is the key here. Check out Kristina Monllos’s savvy take here: https://bit.ly/3Um7hgo
Advertisers — they’re just like us and don’t want to be solely advertisers, but part of culture
digiday.com
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