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Ad Fontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers. #advertising #journalism #streaming
The digital marketing landscape has long relied on third-party cookies for targeted advertising and comprehensive user tracking. Yet, as privacy concerns escalate and technologies advance, a shift towards secure, privacy-focused alternatives is underway.
With access to 150 million Connected TV households in the U.S. — we can put your brand at the heart of the action when fans lean in. Advertise on every major sporting league, network, and streaming platform: https://bit.ly/4c3XqkF
With access to 150 million Connected TV households in the U.S. — we can put your brand at the heart of the action when fans lean in. Advertise on every major sporting league, network, and streaming platform with The Trade Desk: https://bit.ly/3zZazhn
The holiday season represents an essential time for brands to connect with consumers, who shop more in that window between October and December than at any other point in the year. While you may not yet feel that festive spirit, July through September is a crucial time to plan and develop your holiday advertising strategy.
Inside this edition of The Current: - The ad world got a surprise on Monday as Google paused their plan to phase out third-party cookies from the Chrome Web Browser. We highlight reactions to this news from agencies, analysts and the larger industry. - European marketers have long been moving away from cookies, in part, due to privacy regulations. Google’s decision to stop cookie deprecation won’t impede identity plans. - Publicis Health Media CMO Alison M. discusses how quality data is crucial to artificial intelligence (AI) in our latest 5 Minutes With. - In a recent op-ed, Publicis Media’s Gautier PICQUET explores why our democracy needs media diversity in a world where radicalism is increasingly asserting itself.
How long will it take for third-party cookies to crumble? Unclear. After a five-year chronicle of stops and starts, plans to deprecate third-party cookies on the leading internet browser have halted. In the meantime, ahead-of-the-curve marketers and publishers have already adopted innovative, more diverse strategies that put the consumer first: https://bit.ly/3WlrUZH
Ideal frequency is subjective. Each campaign’s optimal frequency will depend on your product or service, creative, desired outcome, ad environment, and targeting strategy. Learn how to use a data-driven approach to uncover the optimal frequency for your next campaign.
