The Trade Desk’s Post

🚀New post!🚀 Retail Media Networks (RMNs) are reshaping the landscape of digital advertising. Both retailers and advertisers are increasingly finding themselves using these platforms. In our first post, we covered the essentials: What are RMNs? What makes them unique? What are their essential components? What benefits do they offer? In our second entry, we delve into the challenges of building such networks. #machinelearning #data #AI

🔥 The Myers Report 2023 uncovers pivotal challenges and trends shaping the media sales industry. As part of our #Collectif series, its publisher Jack Myers unpacks seven essential insights, emphasizing a future where advertising marries data precision with storytelling and strong relationships. From the necessity of balancing programmatic efficiency with creative depth to the importance of technological adaptability and nurturing client connections, the report calls for a nuanced approach in the advertising realm. As we face a shift in power from sellers to buyers and a market flooded with options, staying competitive means embracing innovation, ethical advertising, and a focus on professional development. The report also spotlights the critical role of AI and emerging technologies in crafting personalized and impactful advertising strategies. Get the details: >> https://lnkd.in/dEJsUhsm #myersreport2023 #mediasales #advertisingstrategies #AIinmedia #mx3collectif

The REmade Retail Media newsletter is out today. Colin Lewis on why retail media is marketing's Trojan Horse, and the impact of marketplaces like Amazon, Flywheel Digital, Temu Inc, and SHEIN for agencies; and an insightful Q&A with IPG Mediabrands' Hope Williams on the cost savings and operational efficiencies AI brings retailers, the disruptive power of commerce, and why Scott Galloway's new book is a must-read. If you haven't subscribed to #REmade, now is an excellent time to do so. #retailmedia #AI #retailAI #digital #flywheel #marketplaces

🚀 Exciting news in the world of #RetailMedia! Are you eager to learn how to prove #incrementality and take your campaigns to the next level? Look no further because Skai has an innovative approach that will blow you away! 📚 We've just released an insightful article that explains how Skai's unique strategy can help you unlock the true potential of your retail media campaigns. Discover the power of incrementality and revolutionize your marketing efforts 🔥 💡 Interested? Click the link below to access the full blog post and get all the juicy details. Trust me, it's a game-changer! 👇🏼 https://okt.to/HuUIKv 🔔 Don't miss this opportunity to stay ahead of the curve and maximize your results. Take a deep dive into the world of retail media and uncover the secrets that Skai has in store for you. 📢 Spread the word and share this post with your network, so they can also benefit from Skai's innovative approach to retail media. Together, let's shape the future of marketing and drive success for our brands! 🌟 #RetailMedia #Skai

Curious about how to measure incrementality in retail media? Discover an innovative approach from Skai that provides the answer! Read more in our latest article: https://okt.to/EuJATe

Mental Models in Advertising: Occam's Razor or Simple is better. Occam's Razor is the concept that the simplest solution is often the best one. When faced with two potentially opposing explanations, we prefer the one with the fewest assumptions. And that choice tends to be mostly the correct one. Here are 3 examples in advertising: 1️⃣ A/B Testing Over Complex Models: A/B tests are quick and causal. There is no need for messy multi-regressions. Learn immediately what works. Repeat. 2️⃣ Simple Storylines: Crisp stories stick. Complex ones confuse. Keep your ads constructs simple and memorable. Easier said than done. 3️⃣ One-Pagers Over Long PowerPoints: One-pagers save time. They cut through the corporate clutter. Try a short video for even more punch. What examples of simplicity in advertising or business, in general, can you share? I am looking at P&Gers and Amazon folks who probably embrace 3️⃣ more than others. #engineeringmarketing --- I’m Sorin, the Marketing Engineer. I write about #marketing, #advertising and #ai Enjoyed this post? ❤️ Show your emotions if you agree 👉 Connect, follow me Sorin Patilinet ♻️ Re-post to share with others.

Recent research reveals that sale ads remain the unbeatable champions when it comes to raising awareness and boosting purchases. This means you can connect with a larger audience right at the moment of decision, all with just a few clicks. But here's the real game-changer – the use of AI and machine learning to personalize your ads and serve customers more relevant content. This way you'll not only capture attention but also create lasting connections with your audience. Ready to take your sales to the next level? Let's turn clicks into conversions and connections into loyalty! https://lnkd.in/eufQnGzN

2023 is soon to be a thing of the past, ⏮️ so the day has come for Digiday to dig into predictions 🔮 for the upcoming year—and they decided to tap Michael N. for his thoughts.💡 In a new article about the five main challenges the media agency world will face in 2024, 👀 our Sr. Director, Machine Learning and AI Solutions - Global highlights third-party cookie deprecation 🍪 and why marketers must continue to focus on gathering and organizing their data to get ready for this, 📊 especially as we move into an AI-first world.  Read all the predictions 👇🏽

Let’s explore how marketers use neuroscience to understand consumer behavior better and improve their marketing strategies. https://lnkd.in/dU9ywsr8

FYI: Advertising Trends: What does 2024 have in store? (Adomni): Advertising Trends: What does 2024 have in store? Published: December 14, 2023 Navigating the events that happened in 2023, from the growth of AI and machine learning to voice search optimization, it’s become apparent that the pace of change in our dynamic world is relentless. As we approach 2024, our focus shifts towards anticipating the […] #DOOH #digitalbillboards #digitalsignage