The Sales Recruitment Company reposted this
Personal Brand Everyone bangs on about it, but it works. A strong personal brand alone will only get you so far, without action it’s essentially a car without wheels or a teapot made out of chocolate… It should be a tool in your toolbox, not the kitchen sink. Actively engaging with your community, whether they've reacted to your content or they're LinkedIn voyeurs, will give you at least two things - - Relevant topics to discuss via message or on a call = Warm conversations for networking. - Feedback and ideas for new content, which is probably the most difficult part of creating your brand when you first start out. If you take anything away from this post, let it be that you can, genuinely, purchase a chocolate teapot. The Sales Recruitment Company
It has to be an inch thick of chocolate for it to work. I need to give the international crowd a bit of context here. There is a wonderful saying "as useful as a chocolate teapot" (i.e. useless). However, it was proved that if that teapot was made of 2.5cm/ 1 inch thick chocolate it would not melt fast enough and therefore be usable. I'm not convinced the chocolate teapot would survive making it to the first cuppa as I'd likely eat it all. My brand - well I might be a bit nerdy but I love recruiting, bringing the right parties together, and treating everyone with dignity. off brand I love tea and chocolate.
It’s funny how people conflate posting in LinkedIn with building a personal brand. I tend not to see it that way at all.
It should be part of the marketing mix but there's another dozen elements you can't forget.
I really was wondering what this post was about when I saw the pic of a chocolate teapot...
"The Most Controversial Personal Trainer on the Internet" | Knows nothing about fitness | Looks like he's never been to a gym in his life | Has the worst opinions ever
7moListening to feedback (be it good or bad) from randoms on social media is probably the worst thing you can possibly do from a marketing perspective -- if you know precisely what you're selling and to whom you're selling it.