The Rachel Adams Lee Group’s Post

Ever feel overwhelmed trying to manage your social media presence? You're not alone. The 𝗙𝗔𝗖𝗧 is that without a solid strategy, it's easy to feel lost in the digital noise. FEAR of inconsistency, wasted time, and not reaching your goals can hold you back. But you don't have to face this alone. My tip: A content calendar is your 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡. The feeling of control, efficiency, and engagement is worth it, right? Your social media game will transform. A content calendar can: 🔥 It streamlines your posting schedule-- If you don't streamline your posting schedule, you'll be losing time and opportunities to do other things in your business. There's no better feeling that feeling in control and on top of your game. 🔁 It helps your content boost consistency. If you don't show up often, you'll get lost in the crowd and people will forget your brand online quickly. When you post online consistiently with your content calendar, you'll start standing out from the crowd because people will see YOU more. 📊 It helps you measure your results-- If you don't track your analytics, you'll be flying blind without data, not being about to make informed decisions. Take control of your social media strategy with a content calendar and turn those fears into confidence. If you’re looking for a cost-friendly solution, check out my new e-book, “Mastering Social Media”— and it’s on sale right now for only $27. Visit https://lnkd.in/eBnTbAk7 to get yours now. #SocialMediaSuccess #DigitalMarketing #ContentCalendar #Engagement #SocialMediaEfficiency

🚀My Quick Social Media Plan! ⚡ Ever felt bogged down with having to come up with new social media posts every day? What if I told you that you could plan a whole week’s worth in just a few hours? Here’s my simple guide to getting ahead without the headache: 1️⃣ Pick a Weekly Theme: Start with a theme that ties your posts together. It could be anything from a product feature to a seasonal topic. 2️⃣ Batch Your Content: I spend a day creating all my content. Tools like Canva are a lifesaver for making eye-catching posts quickly. 3️⃣ Use Scheduling Tools: I schedule my posts in advance. It’s a game-changer, meaning I’m not always glued to my phone. 4️⃣ Set Time for Replies: I pick times during the day for engaging with comments and messages. It keeps the community vibe going without eating up my day. 5️⃣ Review What Works: At the end of the week, I see which posts did well and think about how I can use those insights for the next week. ✨Staying consistent doesn’t have to be a full-time job. With a bit of planning, you can have a lively social media presence and time to spare.✨ Feeling overwhelmed by social media? That’s where I step in. I consult many companies and self-employees that want to use their social media as part of their sales funnel. Curious? Drop me a message and we can speak about how I can help you further. ______ You might not know me, YET. I’m Maria Lafuente Soria, serial entrepreneur and passionate of communications. I worked in corporate companies for many years in London and now I consult business owners and start-up owners to help with their marketing strategies. My team and I will help you to create the right process and marketing strategies for your business. Book a call with me to start working on your brand and make the most out of it.

Showing up on Social needs to be HABITUAL 📆...but it also needs to be fun! If you've ever felt like you're just throwing posts out there and hoping for the best, it's time for a strategic shake-up! ✨ Because creating good habits around plotting and planning your monthly social media content is not just a routine; it's what sets you apart in your business and helps you to STAND OUT. 💫 Why Consistency Matters: Consistent posting isn't just about keeping your feed active; it's about building a reliable presence that your audience can trust and look forward to. Without a plan, it's hard to maintain this consistency, and your social media might feel like a neglected afterthought rather than an integral part of your business journey. 💫 Make Planning Fun & Easy: Start viewing your content calendar not as a chore but as your creative blueprint. By making your planning process fun and engaging, sticking to a consistent posting schedule becomes less of a hurdle. This isn't about doing social media on the side; it's about integrating it seamlessly into your business growth. 💫 Go All In, Every Month: Remember, organic growth on social media takes time and patience. It requires commitment—going all in with a robust plan every month. Don’t let your social media ride in the backseat; make it a priority and make it a ... GOOD HABIT! 💬 Wanna find more ways to make planning as easy as pie? Hit me up in the comments or DM me, and let’s chat about how I can help you to make your content plan something you look forward to every. single. month! 🙌

No time to manage your social media effectively? Try these 3 tips! 🕒 Often the problem is not that you don’t have time to post. It’s that you can’t think of what to post. So taking the time to map out all the content your ideal clients will LOVE is key. Here’s how: 1)    Talk to your existing clients and ask them what they’d love to see more of from you on social 2)    Think back to a time recently when you made a real difference with a client – share the advice, the anecdote in a post today – if it helps one other person, it’s worth it right? 3)    Focus on an area of social media management you find tricky and find a way to get someone else to support you – be it Canva templates for your creative, how to use AI to support with your captions, or someone to schedule the actual post. 4)    Get comfortable with video. Practice every day until you can hop on for one minute, share a tip and think nothing of it – it’s a super fast way to a) share content and b) build more powerful connection. 5)    Block schedule using a tool like Metricool. Schedule out posts for a week ahead, and then you’re golden! Don't let a busy schedule hold you back from social media success! 💪 If you’d love to find your va-va-voom and momentum again, drop me a note and we’ll get you set up and ready to go in a social media power hour ✅ #SocialMediaTraining #TimeManagement #DigitalMarketing

The answer you may not agree with... A lot of us put pressure on ourselves to post on our socials every. single. day. -> But is this REALLY necessary? As a social media manager I think that the idea that you must post daily can be misleading and, in some cases, counterproductive.💁🏻♀️ Here's why: 👉🏻Quality Over Quantity: Posting every day can lead to a drop in the quality of your content. It's better to focus on creating valuable, engaging posts that resonate with your audience rather than churning out content just to meet a daily quota. 👉🏻Algorithm Impact: Social media algorithms prioritise content that receives high engagement. Posting less frequently with more impactful content can result in better performance than posting daily with mediocre engagement. 👉🏻Resource Management: Especially for small businesses or solo entrepreneurs, creating high-quality daily content can be resource-intensive and unsustainable. It's important to balance your efforts with the resources available to you. 👉🏻Strategic Posting: Analyse your audience's behavior and engagement patterns. You might find that posting 3-4 times a week at optimal times can yield better results than daily posts. Use analytics to refine your posting schedule and content strategy! MY TAKE: daily posting is not a necessity. Focus on quality, strategic timing, and audience engagement to achieve the best results on social media. What strategies have you found effective for managing your social media posting schedule? Share your experiences and tips below!

This is me. Captured by my lovely friend who kindly took some shots for my for my socials and website. She sent this to me, but I’ve not posted this yet. Perhaps I was a little worried about it. We're often told to "be authentic" but what does that actually mean? To me, authenticity means being true to yourself, genuine, and transparent in everything you do. So, how does this all work when someone is helping you with your social media platforms? ✅ It’s all about the relationship we have. The more I get to know you and we can have a constructive relationship, the better the process is. ✅ A tone of voice document documents what you’d talk about, and how you’d say it. ✅ An approval process means you can review all the content before it goes live or is scheduled. Meaningful feedback can sharpen the content to be exactly what you want. ---------- Don’t miss out on one of my discounted social media management packages. I only have three discounted slots available! Enjoy the unique benefits of a dedicated social media manager looking after your social media profile(s). Whether you’re looking to improve your content, build a campaign or get more traffic to your website, I can help. Book between 1st to 3rd May to get 🟠 Initial 30 minute call to discuss your objectives for the period 🟠 A 3 month strategy aligned to your objectives 🟠 1-2 weekly content posts produced for you, ready to post 🟠 A weekly list of other content ideas for you to develop and post yourself 🟠 A monthly report of how we’re progressing To book ✉️ [email protected] The discounted cost will be £600 per channel, per month for a minimum 3 month contract booked between 1st to 3rd May 2024. #financialservicesmarketing #financialmarketing #financialservicesindustry #financialservices #freelancesocialmediamanager

Instagram keeps my revenue above $100,000 per month. For the last 10 years, I’ve mastered how to get leads and sales on IG with these 3 steps: PS… this has been proven on 1000 coaching/service businesses, so pause for 2 minutes and let’s install this Instagram system into your biz, too. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘃𝗲𝗿𝘆 𝗰𝗹𝗲𝗮𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼 If someone landed on your IG profile, could they understand what you do in 3 seconds or less? For 99% of people, nope. Most people’s bios are all about them and not about the audience. Think about your profile as your virtual CV. It should say: Helping X achieve Y [so that when X people land on your profile they’re like “YES THIS IS ME!” Don’t try to be smart. Make it simple for this low attention span world. 𝗗𝗠/𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗜𝘀 𝗩𝗶𝘁𝗮𝗹 To win with Instagram at scale, you *must* use automation. No, not the spammy automations which are banned by Instagram and mass DM people/view stories. You’ll lose your account if you do that. Instead, have an auto reply which allows your followers to buy when they message you or comment on your post. Plus, have automated follow up so you don’t need a huge and stressful team of setters. We use a system called MyScaleSystems and if you comment “REPLAY” on any of my IG posts, @laurentickner,  you’ll see it in action. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘃𝗲𝗿𝘆 𝗰𝗹𝗲𝗮𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗵𝗲𝗹𝗽 Continuing on from the bio, you should have a call to action right there such as: DM me “INFO” to learn how. Plus, putting call to actions in 80% of your captions is not “spammy,” it’s how you make sales. A lot of people find your posts for the first time, not your profile. So, if you don’t have a CTA in your best content… Not only may they forget to follow you. But they may have also wanted more but you weren’t offering it so they didn’t ask. A lot of people don’t reply to comments on IG so many people are used to being ignored which is why you need to be the first mover and tell people clearly to do XYZ. I like Comment or DM CTAs the best since they increase engagement… More comments = more engagement which pushes that post out to more people AND more DMs = more profile visits (because they have to go to your profile to DM you) which = more engagement which also signals to the algorithm that your post should be pushed out to more people I’m gonna do my next post on how to vary your CTAs so you don’t dry up your audience so make sure you’re following my IG if you aren’t already! @laurentickner

Who else loves a good framework? Having the steps already laid out makes starting off so much easier. Here’s my simple framework for getting started with social media marketing. 1. Know your goal: What you want to achieve? Knowing this will guide every step you take and you’ll also know what to measure. 2. Know your audience (really well): Make sure you’ve researched and identified who they are, what they like, and where they are online. 3. Compelling content: Create content that meets your audience’s needs and answers their questions. Always use a mixture of content types to see which one works for them. 4. Make a schedule: Develop a posting schedule that works for you and stick to it. Make sure you also plan time for you to develop the content you need. 5. Look at the results: Use the platform tools to monitor your performance and adjust your strategy. ➡️ Save this post so you can check make a start with your social media marketing. ---------- Don’t miss out on one of my discounted social media management packages. I only have three discounted slots available! Enjoy the unique benefits of a dedicated social media manager looking after your social media profile(s). Whether you’re looking to improve your content, build a campaign or get more traffic to your website, I can help. Book between 1st to 3rd May to get 🟠 Initial 30 minute call to discuss your objectives for the period 🟠 A 3 month strategy aligned to your objectives 🟠 1-2 weekly content posts produced for you, ready to post 🟠 A weekly list of other content ideas for you to develop and post yourself 🟠 A monthly report of how we’re progressing To book ✉️ [email protected] The discounted cost will be £600 per channel, per month for a minimum 3 month contract booked between 1st to 3rd May 2024. #financialmarketing #financialservicesindustry #financialservices #freelancesocialmediamarketer #financialservicesmarketing