The Premier League’s Post

The raw truth 👇🏼 The top 3 things to avoid when pitching to a journalist. Find out what Adam Turner, award-winning Australian technology journalist, corporate writer, podcaster and long-time columnist for The Age and Sydney Morning Herald has to say. If you're looking for guidance when it comes to getting your story seen by the media, but don't have a huge budget to spend on a PR agency, we have the opportunity for you. Join our PR Pitch Perfecot and learn the ins and outs of how to pitch get connected to the media for under $100 ,  build relationships with journalists and get immediate feedback on where your news story lies. You'll also have the opportunity to practice and refine your telephone pitching skills, covering: ✅ Effective communication points ✅ Avoiding common pitfalls ✅ Optimal conversation length ✅ Handling journalists' inquiries Want to know more? DM us the word PITCH and we will send you more information. - DIY Melbourne PR PR programs Australia Pitch your offer #PRLeadership #CommunicationStrategy #BrandVisibility #PRforb2c #ExpertPRSupport #UnlockYourBusinessPotential #PRPro #AccelerateYourSuccess

These are good tips!

📰 If you don't have a PR company between you and the media, it can be nerve-wracking when a newspaper (hard copy or digital) journalist contacts you with questions about a topic – and you want the coverage. Here are my top 7 tips on how to proceed: 1. Ask for the questions via email – this will help you to see what kind of angle they're taking. 2. Reply via email – in at least three or four sentences per answer. They don't want an essay on one hand, but on the other, they need quotes that are substantial enough to use. 3. If you don't know, or can't answer, say so: "Unfortunately, I'm not at liberty to share those details at the moment," or "This question falls outside of the scope of my expertise." 4. Don't write the article for them! Because they don't want you to, and you're probably not the only person being quoted. Just answer the questions. This is where providing written answers can help offer some sort of protection if you're worried about being misquoted. 5. Ask if you can review your quotes before the piece goes into production – but remember that they don't have to show it to you. You don't get to approve unpaid editorial coverage. 6. Remember that unless you're embroiled in something scandalous, these requests – most often – are requests for information and insight. Journalists are not experts in your field; their job is to report on various fields. So they rely on solid expertise from people who do know what they're talking about. It's usually a benevolent exchange of information to service their readers – and which will position you as an expert in their readers' minds. 7. Most importantly, don't take weeks to reply – most journalists work on very tight deadlines. A good turnaround time is 24 hours – TOPS!

Do your research - and make life easy for the journalist you're sending your press release to. It was a pleasure to share my top tips on writing a press release, along with other PR professionals including Hayley Knight of BE YELLOW, Evie Porter of Ginger Communications and Eddie Hammerman at the The 10 Group. You can read the full article below via PRmoment #publicrelations #media #pressrelease #pressreleases #business #toptips #tips

When I first started as a journalist, one of the job requirements was to read as many #newspapers and magazines as possible. Any downtime was spent reading. I missed that when I transiti9ned into technical editing for Lockheed because we wouldn’t be paid for that. But when I went into PR I was thrilled to find out that we needed to spend at least 10 percent of our time reading publications, including trades. And that time was considered BILLABLE. But now that I’m wearing my newsman’s hat again, I’m finding that few people in PR read any publication, much less the trades they work for. What’s worse, their client don’t either, but they still think their PR folks know something about what the journalists covering their news want to know and that they read the publications for them. I thought I would point this out after I got another email from a rep asking that I let them know as soon as a particular interview posts… because they can’t be bothered to check for themselves. So I want to make this point: #journalists are not your clipping service, especially when your clients don’t advertise. #pr #marketingandadvertising

PR friends, let’s chat about something a little radical. Ever thought that maybe, just maybe, the secret sauce to PR success is... sharing our contacts? 🤔 Hear me out. Instead of clutching our rolodexes tight, what if we opened them up? A few reasons why I advocate this, as founder of a relationships-focused tech platform for publicists: ▶ Winning Together: When we share, we all rise. ▶ Story Magic: The right pitch finds its perfect editor. ▶ Trust Vibes: Nothing says “I’ve got your back” like sharing a contact. ▶ Open Doors: Being open invites respect and integrity. ▶ Growth Spurt: New contacts = new opportunities. An email is just an email. It’s what you do with it that is inimitable. Swing by my latest blog post to read six reasons that sharing contacts might be the breakthrough the industry needs during this time of a pervasive scarcity mindset I’m noticing. https://lnkd.in/erKW3v2s As a testament to how much I believe in this, consider this your personal invitation to DM me to ask for any contact you can think of (please be specific: i.e., the travel editor at XYZ publication, not any travel editor at any magazine). Open to anyone who works in media — PR, freelance writers, reporters, editors, hosts, anchors, producers. I’d love to help you if I can! #prpros #prprofessionals #mediarelations #freelancewriters #mediaindustry #pitchcraft #businesstip #prtips

Whenever a piece is published for a client or company, PR pro's immediately read every word and sentence multiple times. On occasion, the journalist has misunderstood features/purpose of a new product, didn't read the press release in great detail, what an executive was actually saying and or just jump to conclusions. Sometimes even the headline is negative and your client/company is immediately unhappy. This scenario can be very challenging and it must be met with empathy, respect and overall professional decorum. Remember, reporters are human and they make mistakes (like we all do) and/or have their own opinions on particular subjects. They will not change a headline simply because it's not flattering or change an attributed quote to include all of your core messaging. However, they will consider changes that are based on facts and not opinions or spin. I really like this article from Allison Carter at Ragan Communications and PR Daily on best practices for requesting a correction and how to manage an executive or clients expectations when this type of issue arises. #publicrealtions #corporatecommunications #journalism #relationships #articles #content #mediarelations #mediacoverage #thoughtleadership #pressreleases #announcements https://lnkd.in/g-7b95gS

Happy New Year. PR tip no. 1 for 2024: After you’ve decided what you want to say, start with a really great headline - one that will appeal to a great tabloid subeditor - and work backwards, finding the essential and inseparable connective tissue between what you want to say and what the story delivers for your second-most important customer in this dynamic: the journalist. It’s true that subs can get a bit sniffy about headlines delivered to them, but if (based on your assessment) (a)your PR consultant should have been a sub in another life 👀 and (b) he/she/they have the ability to write magnificent headlines, all rules of etiquette are off. The other virtue of this reverse-engineering approach is that you serve all the essential needs in the process: an announcement that works for all parties - and one that will appeal to the widest possible audience. The final benefit is the realisation that if you can’t do this with your announcement, the audience will at best be niche, or more likely, the effort will fail. It’s a time and money saver. One other thing: describing what you want to say in a pithy, memorable and (if appropriate) amusing headline will have wider utility. In these time-strapped times, being succinct and memorable are superpowers. #prtips #publicrelations #publicist #australianprconsultant

This is a great topic. h/t to Adam Dawes for the share. The "request for correction" is a skill that experienced PR pros can count as "good instincts"—based on years of experience—and that folks early in their career should pay attention to. One item overlooked by the article is that we're also (hopefully) the first people to read the article, before clients or executives, and the first to see if there's an issue with the coverage. It's so important to be proactive with your clients and execs, sharing the article and your recommendations on what you believe should be done. This builds trust and helps diffuse a potentially contentious reaction. If you check out the article, definitely read the user comment about the R word (retraction). A great point on an often misunderstood concept.