The NonProfit Times’ Post

Brilliant guide to accessible matketing:

Thinkbox research: Print delivers strongest ROI A really interesting new piece of insight with a positive story for print. Despite only 3.3% of advertising investment going to print, the channel has the highest full payback ROI with £6.36 and the best short-term ROI with £2.74. It has a stable payback across the different stages, accounting for 4.8% of immediate payback and full payback. Comparatively, print accounted for 23% of the budget in the first study. Advertising’s longer term ROI more than double short term, study finds (marketingweek.com)

In S2E5 of In the Demo: "Demographic Cliff," Farrah and Adam explore the real reasons behind the theory of the supposed "demographic cliff" -- and they're based more in common sense than those who perpetuate the myth are telling us. 🔎 🎧 Check out the full episode at In the Demo's website - and sign up for our newsletter so you never miss an episode! https://buff.ly/3xeYiEt #InTheDemoPodcast #DemographicCliff #GenerationalMyths #DecliningPopulation

Dive into our latest interview with Derek Chew, CEO of FMDM - Creative and Media Agency, where he discusses how marketing agencies can enhance their understanding of culture beyond race and ethnicity. https://lnkd.in/dqW2TjmZ #martechinterview #onlineadvertising #fullmoondigital #marketingstrategies #martech #customerfeedback

Start with a Clear Message. Define your core values and vision succinctly to resonate with voters. In business, align your messaging with your brand identity for consistency. #StrategicCommunication #MessagingMatters

Want to build a brand that captures your message and resonates with voters? Our team of experts can help you create a strong brand that represents you and stands out to voters. From logos to messaging, WRS' creative team has the expertise to help you on #YourWinningJourney #WinningRepublicanStrategies #wrs #winningrepublicans #strongbrand #standout

Talking about great communication 🐑 🐑 A barbecue for the ages ❤️ 🐏 The USA has its Super Bowl ads, and Australia has its lamb ads. And this year, Meat and Livestock Australia is tackling the 'Generation Gap' theme. The spot is quirky, funny, clever - and I gladly watched the three minutes of good storytelling to the end: The generation gap is a huge topic here and there: communication between generations seems difficult - GenZ, GenX, Millennials, Boomers: all speak a different language, rapidly growing technology drives a wedge between the generations. So, everyone is in their own bubble. But what helps? Remembering the things that connect generations. And in Australia, that's lamb, or the lamb barbecue. 🐑 And since I'm not very familiar with Australian culture, I thought that 'lamb' might describe more than just a fluffy animal. And lo and behold: Urban Dictionary provided me with this explanation, which goes beyond a shared lamb barbecue and is also a solution for the generation conflict: Lamb "To become part of an official group or organization without invitation by simply continuing to show up at the group's events and/or place of business." I thought that was pretty clever - and it invites us to switch bubbles every now and then. Even uninvited. And not only for meat lovers ❤️ Credits to: Creative Agency: The Monkeys, Accenture Song CCO: Tara Ford Creative Director: Scott Dettrick Creative Team: Jake Ausburn, Alex Polglase Production Company: Rabbit Directors: Aimée-Lee Xu Hsien, Trent O’Donnell DOP: Emma Paine Production Design: Virginia Mesiti VFX Supervisor: Andreas Wanda Music & Sound: MassiveMusic #commercial #designforyourfutureself #weareallaging #advertising #communication #generation #TheGenerationGap https://lnkd.in/eSStKyrR

Have you ever pondered the enigmatic dialect of hues in corporate identity? 🤔 Immerse yourself in the enthralling realm where tints articulate more profoundly than verbal expressions! From serene ceruleans to vivacious crimsons, each pigment murmurs a distinct narrative that resonates with your demographic. 💬 How does chromaticity sway your brand's perception? Feel free to impart your reflections! 💡 #marketing #marketingtips #branding #brandingtips

Let's dive into innovative interactions!  Let’s discuss how technology and creativity have transformed the way we engage with our audience.  What innovative strategies are you implementing in your business?  #InnovativeInteractions #TechInnovation #WinnerCircle #ChildcareLeaders #ChildcareExpert

Every brand needs an identity that speaks volumes about them without needing to explain much to the audience! Hustle has levels depending on how you see it. If you must Go Pro, then you define your identity! #deboss #deartgod #learnaskill