9. When the table becomes a destination
Takeover of the Auberge du Bois Prin by chef Emmanuel Renaut (three stars in Megève at Flocon de Sel) in the Alps, opening of Ô Plum'ART in Giverny by David Gallienne (one star), of Fleur de Loire by Christophe Hay (two stars and Chef of the Year 2021 for Gault&Millau), from the Villa Grand Voile in La Rochelle by Christopher Coutanceau (three stars), more and more chefs are opening their hotel, built around a restaurant thought of as a destination. And in another, more accessible register, the Mama Shelter hotel chain (Accor group) defines itself as “restaurants with rooms above”, with bars and restaurants representing more than half of the company's turnover. brand known for its attractive prices.
Akira Back to the Prince of Wales © Patrick Locqueneux - Mr Tripper
In Paris, five-star hotels and palaces call on well-known executive chefs, bring in starred chefs or rely on strong concepts even if it means taking risks and giving up the race for stars. This is the case of the Plaza Athénée which closed the three Michelin star restaurant of Alain Ducasse to call on Jean Imbert, or the Prince de Galles which replaced La Scène by Stéphanie Le Quellec (two Michelin stars) with the fusion restaurant Japanese-inspired by star chef Akira Back. Another strategy, the Cheval Blanc Paris which plays on abundance, with no less than four tables for only 72 rooms, and has just received three Michelin stars for Plénitude by Arnaud Donckele.
If the food attracts, it is sometimes the wine and wine tourism that serve as a story for the hotel. This is the case in France at the spectacular Royal Champagne Hotel & Spa not far from Épernay, at Chais Monnet which recalls the history of Cognac, at the Palacio de Samaniego which tells the story of the Rothschild family's love of wine in the vineyards of La Rioja, or Ventozelo Hotel & Quinta, hotel and winery in the Douro in Portugal. As for the Sources de Caudalie, a pioneer of its kind in Bordeaux and the only hotel labeled “Palace” in the vineyards, it remains a reference in the field in France and has even just had a new decor.
Market Sales Leader at The Honey Baked Ham Company | Officially part of the #HamFam in Northern California | Mom of 1 bonus son and 2 fur babies | Yes, I do need another plant
3moLooks refreshing! 🍍 🍸