The Lead’s Post

Retail media can’t build brands. It's OK for driving immediate bottom-funnel actions at point of purchase, but too transient to create any longer-lasting, broader-reaching brand effects. It’s a tale as old as time for marketers on both sides of the debate… …but a story that’s starting to be rewritten 👏🏼 A recent Co-op x Circana study has proven that media campaigns in Co-op boost competitor sales by as much as 4x. Hold up: Shoppers SEE media in Co-op, and not only recall it within (non-Co-op) proximity stores after the event, but they also buy across & upwards within a brand's portfolio (higher-priced larger formats). Not only is this a welcome move towards multi-touch attribution, but it’s a big step towards validating the brand-building capabilities of the channel. Watch this space! Full study here: https://lnkd.in/eHX4dzEv #retailmedia #effectiveness #brand #brandbuilding #attribution #grocery MAD//FEST Co-op Media Network

Going Beyond Traditional ROI 🚀 In his debut article for MAD//FEST LONDON Boots UK Omni-Director, Ollie Shayer has shared key insights into why retail media must be recognised as a valuable instrument for building brand equity, not just immediate conversions! ⚡ Here’s our top takeaways 👇 💡 Retail media is emerging as a multifaceted instrument capable of amplifying brand visibility, equity, and influence. 💡 Astute marketers are recognising retail media as an integral component of their comprehensive media strategy. 💡 Independent research with Mesh saw participants were twice as likely to notice brands when exposed through retail media compared to other mediums. 💡 Participants were also 2.5 times more likely to perceive a brand as innovative when encountered in the context of retail media. To get the full lowdown, including results from a recent study with Boots’ customer data, read the article here https://lnkd.in/eaW-rQFP #retailmedia #brandbuilding #brandequity

"In the dynamic and competitive world of retail, independent retailers face a unique set of challenges and opportunities. With the rise of e-commerce giants and global chains, it's more important than ever for these small businesses to carve out a distinct brand identity that resonates with their target audience." Read "Cultivating A Unique Brand Identity: How Independent Retailers Can Stand Out In A Crowded Market" at https://bit.ly/48OfkqK. #BrandIdentity #BrandMarketing #BrandAwareness #TeamShelten

💡💡 How can brands master Retail Media? The consensus today was through integration! 💯 Integration as part of a full funnel plan 💛 Integration with multiple agencies 🤌 Integration with budgets 🫶 Integration with multiple teams internally Why? Because the best in the business start with the consumer at heart and work backwards. To quote Victoria Keenan, 'the consumer is our boss,' so Retail Media is crucial to Bayer's marketing planning. By collaborating with Sales and Marketing functions, brands are now truly understanding campaign performance through Retail Media. To echo Matt Atlay and the work from L'Oréal, it's important to find 'the sweet spot' to not silo teams and plans. Otherwise brands won't be able to scale activity that's performing and learn from each other against consumer behaviours. For anyone who missed SMG's webinar this morning with Boots Media Group, some of our top takeaways are below 👇👇 {Capture} / Plan-Apps / Threefold-Agency #retailmedia #commercemedia #media

White Space isn't just empty; it's an opportunity waiting to be discovered. In the realm of retail, it symbolizes unexplored territories, ripe for reaching new audiences. Embracing White Space means delving into uncharted consumer segments and untapped markets. Retail businesses can harness this potential by innovating, reimagining their strategies, and exploring fresh avenues. Whether it's through unique product offerings, experiential store layouts, or digital outreach, White Space holds the key to captivating untapped audiences. At its core, White Space is about thinking outside the box, adapting to changing consumer needs, and sparking innovation. It's a canvas waiting for creative strokes to connect with new customers and enhance the retail experience. By recognizing and leveraging White Space, retail businesses can expand their horizons, captivate diverse audiences, and evolve in an ever-changing market landscape. Embrace the untapped potential, explore the White Space, and unveil a world of new possibilities for your retail venture! #RetailInnovation #DiscoverWhiteSpace #NewAudiences #RetailRevolution #InnovateToGrow #UntappedMarkets #RetailStrategy #CreativeRetail #ExpandHorizons

🚀 Embracing Success: A Year of Digital Retail Triumphs in Our Inaugural Year of Business! As we bid farewell to an incredible inaugural year, we are thrilled to reflect on the remarkable journey our clients have had in the retail landscape. 🛒 Unlocking Retail Potential: Boosting Sales Velocity with Retail Media In 2023, our clients successfully reached their retail objectives through the implementation of our retail media strategies. The combination of digital retail campaigns and advanced data analytics not only met but helped surpass sales velocity targets at their priority retailers. 📈 Measurable Impact: Numbers That Tell the Story Let the numbers speak for themselves! This year, our clients experienced record breaking growth. The collaborative efforts have not only strengthened their brand presence at retail but also enhanced the overall omni-shopping experience for their customers. 🙏 A Heartfelt Thank You to Our Clients and Team! None of this would have been possible without the trust and collaboration of our incredible clients. Your vision and dedication to excellence inspire us every day. A huge shoutout to the Celerity Group team – your expertise and unwavering support have been the driving force behind our success. 🎉 Cheers to a Bright Future Ahead! As we step into the new year, we're excited about the possibilities that lie ahead. We are confident in our ability to continue setting new benchmarks and achieving even greater heights for our clients. Here's to a year of growth, collaboration, and continued success! 🥂   #yearinreview #retailmedia #cpgindustry #cpgmarketing #foodandbeverage #instacart #criteo #walmartconnect #promoteiq #ibotta #celeritygroup

Hear what industry leaders say about Retail Media and its benefits!