The Lead’s Post

Heading to the Quirk's Media Event in Dallas, February 28 & 29? Join our session to hear from seasoned brand insight leaders who have found a payoff keeping the human consumer truth at the center of the innovation decision-making process. Larissa Spengler, Insights & Analytics Global Lead at Kimberly-Clark and Brodie Dunn, Director of Strategic Insights at PepsiCo (Frito-Lay), will join our own Lisa Schumacher to discuss and share: ➤ Examples and hard-won advice to help you help your organization keep human truth as your innovation north star. ➤ How brand distinctiveness helps anchor human truth in innovation, without limiting innovation. ➤ How a subscription brand can innovate at point of brand adoption. And come visit us at Booth 120 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. If you haven’t already registered, there's still time to get your #QuirksDallas tickets and save 20% with code Q20. ➡️ Learn more and register here: https://lnkd.in/d5xE7WFV If you can’t make it to the event but want to receive a summary of our presentation, drop us a note below, and we’ll reach out to share it after the event. #facetofacemrx #quirksevent

"The path to revenue is alignment" says Latané Conant (she/her) at Pavilion's CMO Summit last week. Alignment was a topic echoed in several sessions including a fantastic panel discussion with Gary Survis and Rani Hublou. CROs and CMOs need to be perfectly aligned on everything from strategy, to managing opportunities and growing customers for attaining revenue goals. This reaffirmed everything we are trying to solve for @SureRev.AI - building a platform and culture around strategy & execution alignment for GTM teams - the future of a connected GTM. Enterprises today put their corporate culture front and center as guidelines on how employees should operate and conduct themselves. It is time we also build a culture of GTM alignment - with tools, data, processes and leadership to practice GTM alignment. Kudos to Sam Jacobs and Kathleen Booth for a wonderful summit in NYC, bringing together a community eager to connect, learn, and make a difference. Pic below: Blue skies and spring in the air at Central Park, NYC #gtm #b2b #alignment #connectedgtm

Mark your calendars for 5/15 - you won't want to miss this! 🗓️ Join us at our upcoming Spring Product Innovation event. This is a must for eComm leaders looking to stay ahead in today's fast-paced landscape. We'll be showcasing: 🚀 Cutting-edge retention-focused features to supercharge your growth. 💡 Proven strategies for sustainable and scalable expansion. 👀 A sneak peek into our roadmap, giving you a glimpse of what's coming next. 🤫 Exclusive top-tier customer insights that will revolutionize your approach. Don't miss out on this opportunity to gain invaluable knowledge and network with industry leaders. Secure your spot now by registering at the 🔗 in the comments! Let's innovate and elevate together! 💼 #ProductInnovation #TechEvent #NetworkingOpportunity #eCommerce

Tech CMOs must know the caution areas for each step in the brand decision making process when launching a new brand. Join Christy Uher Ferguson, Todd Berkowitz and Julie Reeves in this webinar as they share a 5-step approach to support brand decision making: https://gtnr.it/3w1iKb7 #GartnerHT #GartnerTGI #Tech #TechMarketing

Happy Valentines Day! Valentines Day is about all the love right? So let's plan on loving your brand and make time to attend this 45 minute webinar on February 21, 2024 at 11:00am EST to learn more about the caution areas for each step in the brand decision making process when launching a new brand and discover the 5-step approach to support brand decision making.

Your brand is more than just a logo or a tagline, it’s the essence of your business. It’s built through every interaction and experience consumers have with your company. A strong brand reputation ensures that consumers trust and prefer your products over others. For instance, we've meticulously built its brand reputation at the Future Innovation Summit to attract many attendees, establishing it as the Region's Largest Innovation Focused Conference & Exhibition. This reputation has been cultivated through consistent, positive interactions and delivering on our promises, making each event an anticipated gathering for innovators and leaders. What steps are you taking today to enhance your brand's reputation?

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join us Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/ecKJDzEs

CONGRATS to Think Blue & 345 Global on the announcement (https://lnkd.in/gHrGeZyP) of a strategic partnership to combine 345 Global's innovative technology solutions with Think Blue's unmatched expertise to deliver substantial value to their clients, stakeholders, and the #omnichannelretail industry. Think Blue will play a crucial role in accelerating the deployment of 345’s revolutionary #spaceplanning technology, which promises to enhance growth, profitability, and the #digitalexperience for our end customers. Their collaboration is founded on a shared vision of transforming fundamental merchandising practices in the retail business. "By leveraging 345's tech platform and Think Blue’s business insights, we aim to enhance strategic planning, process alignment, and consumer experiences in the retail industry." - post here : https://lnkd.in/gHrGeZyP Mark Edwards Mark Deuschle Margie S. Manish Sharma Sri Rajagopalan Parag Shah

Mark your calendars for April 4, because you won't want to miss DTCX Global. Why Attend DTCx7? 🌍 Global Reach: Connect with industry leaders and peers from three major regions. 💡 In-Depth Insights: Over 60 top speakers will share their expertise on pivotal topics. 🤝 Networking Opportunities: Engage with fellow professionals, forge new connections, and exchange ideas. 💬 Interactive Sessions: Participate in live Q&A sessions, panel discussions, and workshops. Who Should Attend: 🛍️ Ecommerce Entrepreneurs 📣 Marketing Professionals 😊 Customer Experience Enthusiasts 🤖 AI and Technology Innovators 🌟 Anyone Passionate about Shaping the Future of Ecommerce Secure Your Spot Today! Don't miss the chance to be part of this groundbreaking virtual summit that unites Ecommerce enthusiasts across the globe. Elevate your Ecommerce expertise, connect with industry leaders, and be at the forefront of innovation. #DTCx7 #Ecommerce #Innovation #Networking #GlobalPerspective

"🎉 Excited to announce that I'll be attending the upcoming Laurel Retail Innovation Conference! 🛍️ Get ready for a power-packed event where industry leaders, innovators, and trendsetters converge to revolutionize the retail landscape. 🚀 Let's connect, learn, and thrive together as we explore the latest trends, tech, and strategies shaping the future of retail! See you there! #RetailInnovation #ConferenceSeason #RetailRevolution"