Hilco Vision’s Post

Imagine boosting your small business's revenue by an additional $4,939 in just 3 months—and that's merely from the additional revenue earned through effectively tracking your users. That's exactly what one of our apparel clients achieved with the Emotive Pixel™ and our marketing team, tapping into the power of first-party data. With 3,450 additional users tracked, the insights and growth potential are just the beginning. Ready to unlock the same potential for your e-commerce business? Book a demo today: https://emotive.io/pixel . . . #Emotive #EmotivePixel #PixelTracking #Cookieless #Retention #AbandonedCarts #Remarketing #DataCollection #DTC #Ecommerce #Ecom #GrowthMarketing #UTM #UserTracking #Pixel #FirstPartyData #DataTracking #Attribution

Coverage in Click: Service and F&I Marketplace 📲 Seamless Mobile Experience: Coverage in Click is designed with mobile users in mind, offering an effortless and intuitive journey. Now, your customers can access our platform from the palm of their hand, making the entire process more convenient and accessible. 🚗 Service Contracts, Ancillaries, and Maintenance Contracts: Whether they're waiting at the dealership or relaxing at home, customers can easily purchase service contracts, ancillaries, and maintenance contracts with just a few taps. Our platform puts the power of choice directly in their hands. 🕒 Quick and Easy: We understand that time is precious. That's why Coverage in Click streamlines the purchase process, ensuring that it takes just a few minutes for consumers to shop, select, and purchase your products. No need for lengthy DMS integration or printing of forms.—Scan, Click, Covered. #automotive #servicedepartment #fixedops

Powerful tool for all the current and new Poshers out there. https://lnkd.in/gtpyYgxE

📸 Low-quality images can sink your sales! Research reveals that poor images don’t just hurt trust; they lead to cart abandonment, too. A study by the Baymard Institute shows that 56% of users rely heavily on product images while shopping online. If your images are low-quality or lack zoom, those potential customers might just walk away. 🚶♂️ But here’s the good news! High-resolution images with multiple angles can skyrocket engagement. 🏆✨ When people see stunning visuals, they associate them with quality. Better product imagery boosts customer confidence and drives conversion rates. 💪💰 Investing in high-quality images transforms how customers perceive your products. It’s a game-changer for sales and trust! 🔑 #Ecommerce #ProductPhotography #ConversionRate #OnlineShopping #CustomerTrust #SalesGrowth #ShopifyTips

🌟 Implementing a modern catalog for the beauty products manufacturer Nice For You by the BuildApps team: An interactive platform for administration and shopping. 💄✨ 🚀 The client needed a cross-platform system for comfortable managing points of sale and demonstrating goods to potential buyers with the possibility of quick personalization, for example, nail polish colors. We developed a full-fledged portal that combined three types of devices and simplified the work mechanics for the brand's sales representatives. 💻 👩💻 Do you want to know how we implemented system features? Check out the full product review on the website. 💅🌐 #NiceForYou #BeautyTech #InnovationInBeauty #BuildApps 

“Kids bracelet” returns 42 products. “Children’s bracelet” returns 0. Creating a synonym [kids, children] was the solution until now. No longer needed. This silly example illustrates how merchandisers have been freed from manually “fixing” searches that don’t work. But customers are been happier. They can now relate to their favourite brands in their own words. No more effort to synthesise in keywords their intent. They can now happily explore catalogues with more natural expressions: - Anniversary heart ring - Mum’s birthday present - Baby shower gift ….. ✨ What has the impact been in terms of metrics? - Less frustrated customers: zero results cases reduced by 86% - More sales: 11% of total products clicks that come from search are originated in semantic carrousels. - Happier, more efficient merchandisers. The time they used “fixing” bad search, is now dedicated to campaigns and detecting sales opportunities. See link to Tous case study in comments. ✨ Can retailers still ”curate” or adapt semantics to their needs? Yes, semantic models can still be aligned to the particular merchandising needs via explicit judgments. See todays live demo on “Semantic Search Blindspots: Judgement, Detection & Correction, Friday 12 Jul · 09:00 – 09:30” link in comments. ✨ What comes next? Semantic models have been around for a while and still need to further evolve. 27% of CTR means that 1/4 semantic carousels gets a click and feels relevant. 3/4 don’t. There’s still a lot of room for improvement. Enriching search journeys with more conversational moments comes next. Generative responses will bring not only lists of products but also more questions back to clarify intent, and build trust. Retailers are already building more relatable product discovery experiences that add brand values and purpose to the journey whilst protecting their customers personal data. Stay tuned for more exciting news soon! #hybridsearch #semanticsearch #ecommerce

Have you played The Game? Every day is an opportunity to take a peek at the actual quantitative and qualitative results from our consumer testing for a given redesign. It’s also a daily chance to test your design instincts—why not give it a try? Today we’re featuring Keebler Fudge Stripes’s most recent look. Can you guess which design, old or new, more consumers preferred to purchase? Play here: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Kellanova

Virtual Try-On Tools will definitely be a game-changer for online shopping. #VirtualTryOnTools #Google #Alphabet #artificialintelligence #generativeai .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalNish⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishDigital⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMedia⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishSolutions⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BusinessStrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Entrepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Branding⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ContentMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalStrategyTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaStrategyTips

💡 Tip of the Day Enhance your Shopify store's performance by optimizing images! 🚀 Reducing image sizes and using modern formats like WebP can speed up your store and improve user experience. 📸🔄 #ShopifyTips #EcommerceOptimization

A new way of breaking down standout on shelf! You see, eye tracking produces three critical pieces of data that can tell you which brands are noticed more quickly: The % of people who noticed a specific brand • This metric reflects the overall visibility and noticeability of the brand. It's crucial because it can't be purchased if a product isn't seen. However, being seen doesn't necessarily mean it was the first to capture attention, which is also crucial in a competitive retail environment. The % of people who noticed a particular element first • Capturing the consumer's attention first can also be vital to overall visibility. The first product to be noticed has the advantage of being the first to make an impression, which can be pivotal in the consumer's decision-making process. The average time to notice a particular brand • The time it takes for a product to be noticed. It's possible for a brand to be noticed relatively quickly but still not be the first brand seen due to multiple products entering the consumer's field of view in rapid succession. It's based on people who did see the product in the first place. AI has helped me create a neat little calculation that helps me take all of this information into account and then rank the brands on the shelf. This is the ranking of that calculation: The Shelf Standout Score! GoMacro has a really unique display box that helps grab initial attention. Byte Bars has a psychedelic packaging design that works well together, combining a unique design and unique colors. LARABAR has plain simple packaging and colors, and what's really helping them in this instance is the blank spaces to the left and right. This contrast of color and space does help to drive eyeballs to their packages. Toto has a unique package shape and doesn't rely on a display box, which combines to create a unique look on the shelf. Even considering all this is only the tip of the eye-tracking iceberg. The next step is considering which brands have the power to engage shoppers visually. These two data points help us understand what drives standout and engagement at a macro-shelf level. If we were testing multiple designs (potentially a current vs a new concept) we would begin to see which design is driving better standout and engagement. Standout more often Get picked up more often Get purchased more often #PackagingDesign #PackagingDesignInspo #DisplayBoxes #Standout #GetNoticed #IncreaseVelocity