Hilco Vision’s Post

Eye Care Industry Insights: The Evolving Landscape of Men's Eyewear Preferences As an industry expert, I've been closely monitoring the shifting trends and preferences in the eyewear market. A recent article, "3 Things Men Want in Eyewear" by Linda Conlin, shed light on the evolving landscape of men's eyewear, and I believe it's crucial for professionals in our industry to take note. Gone are the days when men settled for purely functional eyewear. Today, they seek distinctive styles, novel twists on classic designs, and a strong sense of personal expression. Acetate frames in various colors, combination frames, and mixed materials like wood or carbon fiber are gaining popularity. Some men are even embracing bold and unconventional styles, pushing the boundaries of traditional eyewear fashion. Comfort and durability remain top priorities for men when selecting eyewear. They gravitate towards larger, lighter styles made from high-quality materials such as titanium, stainless steel, and acetate. These materials offer the perfect balance of size, weight, and durability, ensuring that the eyewear can withstand daily wear and tear. To successfully cater to the diverse preferences of men across different age groups, it's essential for eyewear brands and retailers to offer a wide range of shapes, colors, and materials. Sustainably made products are particularly appealing to Millennials, Gen Z, and Boomers alike. Furthermore, the brand story and its commitment to sustainability can significantly influence the purchasing decision. This article aligns with the current industry trends we've been observing, such as the growing demand for customization, the emphasis on comfort and durability, and the importance of multigenerational appeal. As eye care professionals, it's our responsibility to stay informed about these evolving preferences and adapt our product offerings and services accordingly. I'd love to hear your thoughts on this topic. How are you addressing the changing preferences of male customers in your practice or business? What strategies have you found effective in catering to their unique needs and desires? Let's continue this conversation and share our insights to drive innovation and better serve our customers in the ever-evolving eye care industry. #EyeCareIndustry #MensEyewear #EyewearTrends #CustomerPreferences #IndustryInsights

Not exactly Tom Cruise sporting those cool sunglasses in the latest Mission Impossible movie… The Truth About The Eyewear Industry… For a pair of Ray-Ban sunglasses, it only costs about ten dollars to make the frames and five dollars for the lenses. So why do they cost over $150? Because they’re owned by Luxottica, a company that has a global monopoly on the sunglasses market. Luxottica owns popular sunglass brands like Oakley and Ray-Bans, and even makes sunglasses for big names like Prada, Versace, Burberry, Ralph Lauren, and more. The company owns 80% of the global sunglasses market, so they control the price tags. What’s even crazier is that back in 1999, you could purchase Ray-Ban sunglasses for twenty bucks at gas stations. The price shot up dramatically once the company was purchased by Luxottica. Expensive vs Cheaper Sunglasses When comparing expensive vs cheaper sunglasses, both offer quality materials and benefits even though the price tags differ. Cheaper sunglasses can offer UV protection, polarized lenses, and even the same quality frame material as expensive sunglasses. UV Protection, Polarized Lenses One of the most important reasons to wear sunglasses is to protect your eyes from harmful UV rays, which can cause cataract formation and worsen eyesight over time. When shopping for sunglasses, look for lenses that offer 100% UVA/UVB protection. Polarized lenses regulate the amount of light that passes through the lens, making it easier for you to see in bright conditions. This reduces eye strain and glare, making it less likely for cataracts to form and compromise your vision. You can find lenses with coatings that offer maximum polarized and UVA/UVB protection in both expensive and cheap sunglasses. For example, the Mason style from WMP Eyewear offers both polarization and UVA/UVB protection but costs only $35. A similar pair of frames, the Oliver Peoples Casian Sunglasses, doesn't offer polarization even for a whopping $440. Get more straight scoop on sunglasses @ https://lnkd.in/e5WfkCRS. #TeddysFanPage

Why are glasses so expensive? The eyewear industry prefers to keep that blurry It’s a question I get asked frequently, most recently by a colleague who was shocked to find that his new pair of prescription eyeglasses cost about $800. Why are these things so damn expensive? The answer: Because no one is doing anything to prevent a near-monopolistic, $100-billion industry from shamelessly abusing its market power. Prescription eyewear represents perhaps the single biggest mass-market consumer ripoff to be found. The stats tell the whole story. 1. The Vision Council, an optical industry trade group, estimates that about three-quarters of U.S. adults use some sort of vision correction. About two-thirds of that number wear eyeglasses. 2. That’s roughly 126 million people, which represents some pretty significant economies of scale. 3. The average cost of a pair of frames is $231, according to VSP, the leading provider of employer eye care benefits. 4. The average cost of a pair of single-vision lenses is $112. Progressive, no-line lenses can run twice that amount. 5. The true cost of a pair of acetate frames — three pieces of plastic and some bits of metal — is as low as $10, according to some estimates. Check out the prices of Chinese designer knockoffs available online. 6. Lenses require precision work, but they are almost entirely made of plastic and almost all production is automated. The bottom line: You’re paying a markup on glasses that would make a luxury car dealer blush, with retail costs from start to finish bearing no relation to reality.

Consumers are on a tight leash by retailers when it comes to sunglasses… Brad Tuttle writes in Time magazine… An Italian manufacturer called Luxottica, which makes shades for Dolce & Gabbana, Oakley, Ray-Ban, Prada, Chanel, Donna Karan, REVO, and Versace yes, these are other pricey brands are all made by the same company, says it earns a hefty gross profit of 64¢ on each $1 in sales. And here’s another fact you’ve probably suspected but never knew for sure: The $300 pair of sunglasses doesn’t protect your eyes any better than the $100 pair, and chances are the pair that costs $40, or even $4 does the job pretty well too. Luxottica not only owns or makes glasses for all of the listed brands and more, the Italian company also owns LensCrafters, Pearl Vision, and Sunglass Hut, according to the Wall Street Journal. No wonder the choices in these stores can seem limited, not necessarily with a skimpy number of options, but limited because it’s rare to find a pair of sunglasses for under $100. Two experts quoted in the WSJ story get to the main point: “Three hundred dollar sunglasses don’t do anything better than $100 sunglasses, except maybe look better and have a brand name associated with them” says Dr. Jay Duker, chair of ophthalmology at Tufts Medical Center. “A significant chunk of what you pay for isn’t the quality of the lenses, it’s the brand,” adds Dr. Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. So don’t fool yourself. If you’re paying $300 for sunglasses, you’re buying them to look cool and impress people. You’re not buying them for the sake of your eyes’ health. One $300 splurge is probably not a savings account buster, of course. But the problem is that it’s hard to look cool and impress people wearing an older model of sunglasses. Hence the likelihood that someone who buys one pair of $300 sunglasses this year will buy another $300 pair next season, or next week for that matter. This is how costs can add up, and how some people wind up with piles of sunglasses and other accessories they never wear because they always prefer the newer stuff they just bought. The other drawback to dropping serious bucks on sunglasses is that an expensive pair breaks or can be lost or scratched just as easily as the pair that costs $2.99—more reasons why my sunglasses cost $2.99. Read the original article entitled, “How Fat Is the Markup on Designer Sunglasses? @ https://lnkd.in/gwuVzkzf

Haute Sauce Orange Frame Tinted lens Cat eye Sunglasses For Women and Girls | Gradient Lens Cateye Sunglasses | Shades, Goggles, Glares, Glases, Frames, Chasma for Women | accessories for women https://lnkd.in/eyafJw8C Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] 🕶️CATEYE: Cat eye eyewear is a popular choice for people who want to make a statement. The great thing about cat eye glasses is that they never go out of fashion. 🌈TINTED LENS : Wearing tinted glasses is a great way to add a touch of color to your look without going overboard. They work with every skin tone and can help you see the world in a whole new light. 👍FEATURES - These sunglasses have a lightweight frame, not easily deformed, clear vision, durable & shatterproof, long wear doesn't press on nose giving you a unique and comfortable experience. 👀OCCASION: Sunglasses are perfect for driving, shopping, vacation, and outdoor activities. With polarized lenses, they help reduce eye fatigue and offer excellent defense against harmful sun rays. 🧾CARE INSTRUCTIONS - Wipe your sunglasses with a soft cloth after every use, store it in a flat box to avoid accidental scratches. Keep away from water, perfumes and o...

Tip: One pair of eyewear can’t do it all! Even if you just wear glasses and don't know me on the Optical side, ONE PAIR CAN'T DO IT ALL. If you go into your local optical shop knowing this, you are already a step ahead of your peers, neighbors, family, and friends. Great article Judy Quinones, thanks for sharing!

  Look Great and Save Big on Your Eyewear Purchase from BuyChashme   eyeglasses, sunglasses, BuyChashme, 70% off   Tone & Style: The tone of the blog post should be conversational and approachable, while the writing style should be informative and engaging.   Introduction: Looking for the perfect pair of eyeglasses or sunglasses? Don’t miss the chance to look great and save big when you shop from BuyChashme. With up to 70% off, you can’t afford to miss out!   Why BuyChashme? BuyChashme is a popular online eyewear store, offering a wide selection of unique and stylish eyeglasses and sunglasses. From designer frames to affordable options, there’s something to suit any taste or budget.   Benefits of Shopping from BuyChashme: Not only is BuyChashme the perfect place to find the perfect pair of eyewear, but you can also enjoy the convenience of ordering online. With free shipping and returns, you can shop worry-free. Plus, with BuyChashme’s easy-to-use website, you can find exactly what you’re looking for in a few clicks.   How to Save Big on Your Purchase: With up to 70% off on select eyewear, now is the perfect time to shop from BuyChashme. Look great and save money when you take advantage of these incredible discounts.   Conclusion: Don’t miss out on the chance to shop for designer or affordable eyeglasses and sunglasses from BuyChashme. With up to 70% off on select items, you can look great for less! Get started today and save big on your next purchase. https://buychashme.com/

🎉Thrilled to share my latest article, "Multiples Are Your Best Friend," recently published in 20/20 Magazine! Dive into the evolution of glasses as stylish fashion accessories, seamlessly blending functionality with flair. 👓 How do you showcase your distinctive style through eyewear? Read the full article below. #OpticianLife #EyewearFashion #StyleWithPurpose #2020Magazine