This one's from the vault, but I love how the team at Area 23, FCB Health New York | An IPG Health Company and Woojer - Born to feel™ tapped into a brand truth and used strategy and creative outside category to innovate in a meaningful, powerful way! All the feels 😭 🙌 💖 🎵
Here's my stab at the SOAP for #SickBeats, and if I'm tearing up it's because I got it in my eye...
🎧 BUSINESS PROBLEM
Market growth and competition at-home entertainment technology continues to surge. Woojer want to increase share by 1% amongst ‘tech geeks’ and ‘tech curious’ as the premiere destination for tech products that let you feel sound
🤓 CONSUMER PROBLEM
Tech geeks love how great tech makes them feel, but wish others treated them as humans first, geeks second
🕺 INSIGHT
Geek or not, you don’t just hear good music with your ears, you feel it with your whole body
💗 SINGLE MINDED PROPOSITION
Show geeks and skeptics alike, human moments where the healing power of music provides a feel good, full body experience
💑 CONSUMER GOAL
So tech geeks, tech curious and ‘the others’ feel the feel good potential of tech to provide powerful full bodied human experiences
🎶 🤑 BUSINESS GOAL
Helping tech geeks and tech curious the world-over know Woojer turns the sound you love into sound you feel, increasing awareness, site visits, purchase and market share by 40, 200, 50, and 1% respectively by Q4 ‘22.
https://lnkd.in/gzkatzrX
🏆 Unlock Your Winning Strategy for the Summer of Sport and Beyond! 🏆
Discover the secrets to thriving during the bustling summer sports season with insights from our very own Mike Fantis, VP and Managing Partner at DAC UK.
Mike dives into actionable strategies that can help businesses not only attract but also retain customers during peak sports times. Whether you’re in the hospitality sector or retail, his expert advice will guide you to score big wins for your brand.
🔗 Read the full article in The Morning Advertiser: https://lnkd.in/evUNAWNs#Marketing#BusinessGrowth#SummerOfSport#CustomerEngagement
Your superhero story
Ok, so maybe not quite the “origins” story of a superhero, but your brand origins story is every bit as interesting and compelling for your audience.
Sure we all love a good story here in Ireland and hearing about why others have set up in business is always interesting! What were the motivations? Did you have a “eureka” moment one early morning? Or did you spot a gap in the market that could conceivably be turned into a business. Maybe it was like my own story, where I simply wanted to provide solutions and support clients doing what I love.
Whatever your story – we want to hear it! And not just the origins either, your milestones, your achievements, your challenges and of course, your ambitions for the future – it’s all good stuff.
And don’t worry about the “happily ever after”….it’s on the way
#events#brand#sponsorship#brandstorytelling#brandcampaign#brandactivation#leighgilleneventswww.leighgillenevents.ie
Brands often forget that popularity needs to be present before showcasing purpose, especially in sports marketing.
The Drum has a new piece that covers this topic:
https://lnkd.in/d95g-VVK#marketing#brand#sport
Join Claire Hall for our latest episode of "In the Know" where we are joined by three of our 2023 Partner Awards winners, for both the Global Expansion and Creative Brand Building Awards. We are delighted to welcome Mark Power from PODEAN, Luke B. from Stackline and Marta Pasamón from iProspect Spain!
Please share your thoughts in the comments below!
“Once you bid farewell to discipline you say goodbye to success” as some old football bloke once said.
That may be true when it comes to beating Bayern Munich at the last gasp, and we think it’s true for agencies as well – because clients don’t get the best possible return from campaigns if they’re not delivered accurately and reliably.
Read more about how we use dependability as the crucial counterpoint to creativity in each and every industrial marketing project we deliver.
https://lnkd.in/dKTK7dHV#B2BMarketing#B2BAgency#IndustrialMarketing
Freelance Senior Producer
6moAmazing work girls and guys! Proud to be a part of helping pull some of this incredible work together!