The Daily Sales’ Post

I believe 'customerization' is 1% done. So when sports organizations and venues generically interact with every single fan in their database with zero personalisation, they are missing out on a huge opportunity. To boot, acquiring a new customer can cost up to 6-7 times more than retaining an existing one. I share 2 strategies that sports entertainment organizations can employ to address this in our newsletter. Sign up to get it this Friday: 📪 https://lnkd.in/gJzGvzyy

💡The Secret Sauce to Selling Out Shows 🎟️ Budgeting correctly for selling tickets to both spontaneous buyers and planners Selling tickets is an art and a science, especially as we countdown to the performance day. Statistics show that the most successful marketing plans in the entertainment sector spend around 50% of their budget 6-8 weeks out and the remaining 50% in the week prior and during the show run. This strategic allocation ensures not only a build-up of anticipation but also captures those last-minute decision-makers. It's about keeping the momentum going and not losing steam as you near the big day. Are you spreading your marketing efforts effectively to capture both the planners and the spontaneous buyers? #EventMarketing #TicketSales #DigitalStrategy Rory Gillis, Jenna Parks, Chris Elkins, Ellen Shannon, Lauren Phillips, Sarah Davis

Our brand Little and Lively is executing the perfect performance-based influencer marketing.... 1. Offer free samples to affiliates with Social Snowball ☃️ 2. Get usage-rights for the best posts made by affiliates 3. Give creators an extra nudge to participate in paid campaign opportunities using Refunnel They are going to get flooded with a sea of content from their creators, and can pick the best and turn it around to their paid media team to run as ads. Brands who figure out a way to automate this playbook and scale their affiliate programs are going to absolutely crush it in 2024

Different numbers tell different stories. When you look at the stats, for a local spot, you want engagement. Why? Because your reach can potentially go so far. You want your people to convert and engaging can help get you there. Here are some results that we are looking to get for this particular local shop. Green = winning. 🏆

Do you ever attend events and feel like you've seen it all before? 🤔 The same speakers, the same venue, and no real opportunities to connect with others? 😒 With younger generations expecting more interactive and creative events, it's important to incorporate digital elements and utilize event tech platforms to create pre-event content that connects businesses and makes networking easier and more enjoyable. 🎉🚀 If you don't take advantage of these tools and analyze the qualitative leads generated from your event, you risk falling behind and losing out on valuable opportunities. 🔍💼

I have said that there are 11 kinds of ad in the world. But I'm wrong. There are 14. It doesn't really matter what channel you're talking about. It could be the dying medium of TV. The rising medium of TikTok. (It's not getting banned). The ignored, but super effective Direct Mail. There's always a new spin, or new wrinkle, but whatever you're doing, you're doing one of these. 1. Testimonial: The classic Steve Mizerak for Miller Lite: https://lnkd.in/gz8KT32y 2. Comparison/Product Demo: Cheer is gone, but these ads still live rent free in my head: https://lnkd.in/ghzvH8vw 3. Taste test:  The Pepsi Challenge is still taught in business schools: https://lnkd.in/gjA_TwrZ 4. The Jingle: People think the jingle has gone away, but it’s just a little more unexpected these days. I still like the classics, such as Like Mike, from Gatorade: https://lnkd.in/gj_vUtqb 5. Dramatic effects Illegal in Europe, like this one for Nutrigrain Bars: https://lnkd.in/gwcREj7N 6. Silly / weird scenario  The weirder the scenario the more you can just read the brief. Great example, Berries and Cream Starburst. https://lnkd.in/gMMQ5R_9 7. Manifesto/anthem:  Ok, here’s what you’re gonna do, you’re gonna write the shit out of a little inspirations copy, you’re gonna get a moving track of music, and some aspirational images. To wrap it up you’re going you’re going to get someone with a real cool voice to narrate it. Sam Elliot, John Wayne, or even *Looks at notes* Richard Dreyfus?: https://lnkd.in/gk_ugymx 8. Music (dancing) If you can’t come up with an idea, just dance, baby: https://lnkd.in/geEQeMUx 9. Slice of life Show how your product fits in your customers' life: https://lnkd.in/gyyHyJBd 10. Storybook I love a good story. This is one of the best. https://lnkd.in/graavFG2 And just for kicks, my fav:. The Bear from Canal : https://lnkd.in/gT9qjYSu 11. Magical Intervention Out of nowhere: The Macho Man handing out Slim Jims: https://lnkd.in/gh6gmSFN 12. Character mascot.  From Tony the Tiger to the Old Spice guy, mascots win: https://lnkd.in/g-vSfmci 13. Scenes from a magical future. What happens after someone uses your product? Something awesome, probably: https://lnkd.in/gXdp2e4j 14. Parody.  People hate on these, but they're fun. Here’s an example from Volkswagen called Unpimp my Ride: https://lnkd.in/g8U_akb2 Mix ‘em Match ‘em. But chances are you’re doing one of them. For bonus points, guess which one of these I did. 

Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.) However, once again, I'm happy I did the hard thing. Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears. I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today. TL;DR - do hard things. Get out. Meet people. It's good for the soul. #brandstrategist #femalefounder #agencylife #businessstrategy #networkingainteasy

Obscurity is the biggest problem every brand faces. Of all the ways to become known what's more powerful than incentivizing others to talk about you? We enable your customers, fans (friends & family), franchisees & employees with the tools they need to share your content, get credit for deals they bring to you and get paid for deals that close. Every bit of information they share becomes a sales funnel that leads back to you with Franbasssador®. If you're not taking advantage of the audiences of those around you then YOU. ARE. MISSING. OUT.

We’re getting the band back together 🙌🏼 Simon Adams joined the team on Monday which is the first of the many City Pub crew who are joining the Antic family. What a whirlwind week it’s been checking out the venues, meeting the teams and also getting up to speed with the new opens scheduled. Episode #1 of building a sales department Ditch the Dojo and onboard all venues to Collins 📌Top tips ✨understand your venue and your USP. Is this communicated in all your messaging, website and socials. Your elevated pitch should be clear. If you find it hard to describe your venue, it’s going to be even harder to sell it ✨Drop the “t”! Focus on what you can do and not what you can’t. It’s crazy the amount of times that I see people’s initial messaging to a customer listing all the rules and restrictions instead of singing about their USP’s. FYI - they don’t need to know that you don’t allow confetti and outside food when making an enquiry for lunch 🤦🏼♀️😉