Richard Rodgers <> The CPG View Out Now, "Mastering CPG Marketing: Strategies, Trends, and Innovations for Digital Leaders," on The CPG View featuring Richard Rodgers, Marketing Director at Keurig Dr Pepper Canada. Richard covers the following key points: 🎯 Integrated Omnichannel Marketing: Richard discusses the integration of omnichannel marketing, digital shelf, and brand marketing under one team to ensure seamless planning and execution. 🎯 Adapting to Consumer Behavior and Technological Advances: He highlightes the importance of understanding consumer behavior, particularly how they research and make purchasing decisions. 🎯 Balancing Short-term Wins with Long-term Growth: Richard emphasizes the need for brands to balance immediate sales goals with long-term sustainable growth. Tune in to discover integrated marketing, consumer behavior, and long-term growth in the CPG industry on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/ekY9w23v #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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Tune in to hear Incremental's own Skye Frontier, SVP, Growth share valuable insights on the rapid growth of retail media, its impact on the industry, and the challenges that brands are facing as this new wave continues to emerge. Part 1 of a 3 part series! #retailmedia #incrementality
Incremental <> The CPG View Get ready for a three part series; The Incremental Wave: Riding the Retail Media Tide coming soon to the The CPG View. Skye Frontier, SVP, Growth at Incremental will share valuable insights on the rapid growth of retail media, its impact on the industry, and the challenges that brands are facing as this new wave continues to emerge. If you're a global omni-channel leader looking to stay ahead in the retail media game, you won't want to miss this episode. #IncrementalElevatesRetail #ecommerce #digital #omnichannel #strategy #success #cro #leadership #playtowin #learnandserve #cpg
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Incremental <> The CPG View Get ready for part two of our three-part Retail Media mini-series; The Incremental Wave: “Riding the Retail Media Tide” coming soon to the The CPG View. Skye Frontier, SVP, Growth at Incremental will share valuable insights on the rapid growth of retail media, its impact on the industry, and the challenges that brands are facing as this new wave continues to emerge. If you're a global omni-channel leader looking to stay ahead in the retail media game, you won't want to miss this episode. #IncrementalElevatesRetail #ecommerce #digital #omnichannel #strategy #success #cro #leadership #playtowin #learnandserve #cpg
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Incremental <> The CPG View Get ready for a three part series; The Incremental Wave: Riding the Retail Media Tide coming soon to the The CPG View. Skye Frontier, SVP, Growth at Incremental will share valuable insights on the rapid growth of retail media, its impact on the industry, and the challenges that brands are facing as this new wave continues to emerge. If you're a global omni-channel leader looking to stay ahead in the retail media game, you won't want to miss this episode. #IncrementalElevatesRetail #ecommerce #digital #omnichannel #strategy #success #cro #leadership #playtowin #learnandserve #cpg
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Out Now, "Retail Insights Unveiled: Navigating the Ever-Changing Landscape," featuring Jaclyn Nix, EVP of Media Sales & Operations at CitrusAd. In this episode, Jaclyn dives into pivotal questions that mold the retail media ecosystem, offering expert insights. Topics covered include: 🎯 The dynamic evolution of retail media in the CPG sector. 🎯 The sophisticated utilization of data in retail media. 🎯 Strategies for navigating investments within the $50 billion industry. Don't miss this enlightening conversation on The CPG View, your foremost destination for retail media insights and industry updates. Connect with us on The CPG View. 🚀 https://lnkd.in/gqHuFkJR #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #playtowin #learnandserve #cpg #RetailMedia #RetailInsightsUnveiled
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Flashback Friday.... "Retail Insights Unveiled: Navigating the Ever-Changing Landscape," featuring Jaclyn Nix, EVP of Media Sales & Operations at CitrusAd. In this episode, Jaclyn dives into pivotal questions that mold the retail media ecosystem, offering expert insights. Topics covered include: 🎯 The dynamic evolution of retail media in the CPG sector. 🎯 The sophisticated utilization of data in retail media. 🎯 Strategies for navigating investments within the $50 billion industry. Don't miss this enlightening conversation on The CPG View, your foremost destination for retail media insights and industry updates. Connect with us on The CPG View. 🚀 https://lnkd.in/gqHuFkJR #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #playtowin #learnandserve #cpg #RetailMedia
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Today we would like to welcome Chris Perry and Oskar Kaszubski of firstmovr as Workshop Co-facilitators for the 2024 CMA | SIMA Conference in February! 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐓𝐢𝐭𝐥𝐞: SMARTER Growth Strategies: Category Management in the Age of eCommerce 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧: Over the past decade, brands and retailers alike have been accelerating their growth by enabling omni capabilities because they work. But those capabilities work more effectively when designed to drive incremental growth. Category Managers are the prime candidates to lead this process, but need to know all the different levers available to drive incremental growth strategies online. In this interactive workshop we will discuss AND test you on the omnichannel levers we can pull to design for and drive intentional SMARTER category incrementality. 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 #CMAConference 𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬: https://lnkd.in/gbsApNSi #CategoryManagement #Omnichannel #GrowthStrategy #Leadership
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Incremental <> The CPG View Get ready for part three of our three-part Retail Media mini-series; The Incremental Wave: “Riding the Retail Media Tide” coming soon to the The CPG View. David Pollet, CEO at Incremental shares insights into the evolving landscape of retail media, the importance of understanding true incremental impact, and the role of data-driven decisions in the success of CPG brands. Tune in to gain strategic perspectives and stay ahead in the ever-evolving landscape of consumer packaged goods. The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #IncrementalElevatesRetail #ecommerce #digital #omnichannel #strategy #success #cro #leadership #playtowin #learnandserve #cpg
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Strategic Advisor | Keynote Speaker | Media Entrepreneur | Top Global Retail Influencer | Award-Winning Podcast Producer & Host
The latest episode of The Voice of Retail is live: Around The World & Back Again: Veteran Retailer James Connell https://lnkd.in/gxK2P3jT In a wide-ranging and overdue conversation, I catch up with James Connell, one of the industry's most experienced retail marketing, customer experience, brand and omnichannel executives. We talk about the evolution of customer experience, marketplaces, lessons learned from Asia and abroad, and his local & global consulting work here in Canada. #tre #retail #retailpodcast #leadersleap #leadership #retailstrategy
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MACH Architecture | Composable Technology | POS | Gen AI | Enterprise Account Executive - North America
Next week at #nrf2024, NewStore, Inc. will unveil the 10th edition (!!!) of our annual Omnichannel Leadership Report. There is no greater measurement of omnichannel maturation and adoption in the industry. Check out the video below for a sneak preview 👇 commercetools & ChangeCX
Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
3wRichard Rodgers 🙏🏼