The CPG View’s Post

Jack Harnedy <> The CPG View Out Now, "On this week's podcast, "Navigating Careers and Building Champions: Insights from a CPG Leader" on The CPG View featuring Jack Harnedy, Vice President, Revenue Growth Management at Nutrabolt. Jack covers the following key points: 🎯 Consumer and Shopper First: Understanding and evolving with consumer preferences and market trends is crucial for success in the competitive CPG industry. 🎯 Positive Leadership and Team Dynamics: Building strong, positive work environments and relationships within teams and with customers are key for sustained growth and success. 🎯 Agility and Innovation: Embracing new technologies and being agile in strategy and execution to adapt to rapid changes in consumer behavior and market dynamics. Tune in to Jack Harnedy share his insights on consumer-centric strategies and the importance of positive leadership in the CPG industry. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eBhspPqM #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

This is an ever evolving landscape and it’s the collective power of sharing learnings across the industry! Thank you Don Brett for the opportunity to connect and bring light to our learning journies together!! #ecommerce #digital #businessbuilde #learnfast #beagile #wegotthis #Rocketbook

On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. This podcast covers the following key points: 🎯 Metrics That Matter vs. ROAS Limitations 🎯 Aligning KPIs and Organizational Structure 🎯 Integrated Planning and Cross-functional Skillsets Tune in to The CPG View this Friday, July 19th to gain valuable insights into aligning key performance indicators and organizational incentives with business goals, ensuring that metrics drive the right behaviors.  🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman, Don “eCommerce” Brett and Skye Frontier. This podcast covers the following key points: 🎯 Metrics That Matter vs. ROAS Limitations 🎯 Aligning KPIs and Organizational Structure 🎯 Integrated Planning and Cross-functional Skillsets Tune in to The CPG View this Friday, July 19th to gain valuable insights into aligning key performance indicators and organizational incentives with business goals, ensuring that metrics drive the right behaviors.  🚀 Check out The CPG View Podcast on platforms like Apple, Spotify, Google, and more: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

Out Now, "On this week's podcast, "The Metrics That Matter: A Deep Dive into Retail Media with Don Brett, Andrew Lipsman and Skye Frontier," on The CPG View featuring Andrew Lipsman at Media, Ads Commerce, Don “eCommerce” Brett and Skye Frontier at Incremental. The podcast covers the following key points: 🎯 Challenges with Traditional Metrics: Traditional metrics like ROAS can be misleading, and there's a need for more accurate measures like incrementality-based measurement to gauge the true impact of advertising. 🎯 Alignment of KPIs and Incentives: It's crucial to align key performance indicators and organizational incentives with business goals to ensure metrics drive the right behaviors. 🎯 Importance of Integrated Planning and Cross-Functional Skillsets: The evolving retail media landscape necessitates integrated planning and collaboration across teams, leveraging cross-functional skillsets to effectively utilize retail media channels. Tune in to this podcast to gain a deeper understanding of the evolving retail media landscape and the metrics that truly matter. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/epJsa8zW #ecommerce #digital #omnichannel #strategy #success #cro #ceo #leadership #cmo #cdo #retailecommerceclub #cpg #privateequity #playtowin #thecpgview

📣 New Episode Alert! Austin Lowry is co-founder of ChangeCX, an omnichannel firm, so it’s safe to say he knows a thing or two about omnichannel! He joined us on the Endless Aisle podcast to break down some of the findings in the 2024 Omnichannel Leadership Report (sponsored by ChangeCX). From navigating retail complexities to driving innovation, this episode is a must-listen for retail leaders. Find us on major podcast platforms, quick links below! 👇 #omnichannel #unifiedcommerce #retailtech #innovation #podcast

On the upcoming podcast series, The Incremental Wave: Riding the Retail Media Tide. Part 3 of the Mini Series: Shining a Light on Measurement with David Pollet, CEO at Incremental. David shares valuable insights and expertise on: 🎯 Importance of Organizational Alignment: David highlights the critical need for aligning the organization with a forward-looking mindset. He emphasizes the importance of breaking away from traditional metrics like ROAS and suggests aligning the organization to core drivers of business growth. 🎯Challenges in Measuring Success: The discussion dives into the challenges associated with measuring success in retail media, particularly in the context of privacy concerns and the changing landscape of tracking methods. 🎯Role of Predictive Analytics and Simulations: Dave discusses the role of predictive analytics and simulations in helping CPG brands make informed decisions. Stay tuned for this insightful conversation on The CPG View about the evolving landscape of retail media, the challenges and opportunities for CPG brands, and the crucial role of data-driven decisions in maximizing ROI. Airing this Thursday, the 30th. 🎧 #IncrementalElevatesRetail #ecommerce #digital #omnichannel #strategy #success #cro #leadership #playtowin #learnandserve #cpg

The latest episode of our podcast The Omnichannel Marketer features Sydney Hamroff, the Strategy and Insights Manager at Tony's Chocolonely. Sydney shared an insider's view on the strategic shifts and data-driven decisions that propelled their explosive growth in retail distribution. Here’s a sneak peek into what was covered: 🌱 Starting in the natural channel: Why Tony's initially targeted natural markets and how this decision set them up for broader retail success. 📈 Metrics that matter: From growth velocity to incrementality, Sydney dives into the key performance indicators that matter to buyers and how Tony's leverages this data to secure shelf space. 🛒 Retail relationships: The evolution of Tony's pitch from mission-focused storytelling to data-heavy presentations that align with retailer goals. Sydney’s insights are a goldmine for anyone looking to understand the intricacies of retail distribution and how to effectively communicate value to buyers. Whether you're a startup eyeing retail expansion or an established brand looking to innovate your distribution strategy, this episode is packed with actionable insights. 🎧 Listen now and see how your brand can also make a leap in retail presence! Full episode in the comments below. #RetailStrategy #BrandGrowth #Podcast  #Omnichannelmarketer

Graham Robertson <> The CPG View Out now.... 'On this week's podcast, 'Strategy in Motion: Navigating the Marketing Landscape with Graham Robertson, Founder and CMO at Beloved Brands ❤️. Graham covers the following key points: 🎯 Strategic Thinking and Positioning: Graham discusses his experience with repositioning Listerine from a fresh breath product to a solution for gingivitis, highlighting the importance of strategic thinking in marketing execution. 🎯 Combining Art and Science in Marketing: Both Graham and Don emphasize the importance of combining creativity with data-driven insights in marketing. 🎯 Fight for Great Work: He emphasizes the need to fight for great ideas and not settle for mediocrity. Tune in now to gain practical insights into strategic marketing approaches, the fusion of creativity and data-driven strategies on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eWKJyZ_8 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

On this week's podcast, 'Charting the Course: Strategies for Success in CPG and Digital Marketing' with Christina Rapsomanikis, Global VP Digital & e-Commerce at Mars. Christina covers the following key points: 🎯 Consumer-Centric Approach: Emphasizing the importance of prioritizing the consumer in decision-making processes, driving strategies, and fostering collaboration within the CPG industry. 🎯 Data-driven Decision Making: Highlighting the significance of synthesizing information and leveraging data to stay ahead of trends, navigate challenges, and drive success in digital commerce and CPG sectors. 🎯 Community Engagement: Encouraging active participation in peer communities to seek support, share insights, and stay informed about industry trends and best practices. Tune in to The CPG View podcast to gain valuable insights from an industry expert. Airing this Friday the 8th. 🚀🌟 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin