The CPG View’s Post

Fantastic list of innovators and disruptors across CPG , Commerce and Technology. What I find amazing about this list is that every one of these leaders started these paths years ago and drove powerful business outcomes via customer success. Don Brett has not only nurtured these relationships but created a community to share and mentor the next generation of global leaders. This sense of community is really important. Our mission at Pimly is consistent with these values. The convergence of E-Commerce Data AI CRM is happening now. These are the global leaders that are going to boldly usher in this exciting new era

eCommerce & Omni: Unleashing Our Collective Potential 🙌🏼 The principle of ‘rising tides lifting all boats’ is not just a metaphor but our driving force. We’re committed to educating, encouraging, and empowering leaders in the omnichannel sphere to create transformative impacts. I’m honored to welcome esteemed guests, each a pioneer in their field, to join us in this endeavor. Their expertise has been critical in steering our mission towards tangible goals and innovative strategies, ensuring our listener’s are more empowered and insightful leaders. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We are thrilled to debut this weeks Download Dominators for The CPG View! 🎙️ If you share our passion for podcasts, these exceptional episodes and guests are an absolute must for your listening pleasure! Uncover this weeks most downloaded episodes that deserve a spot on your playlist: 1️⃣ Jamie Schwab - Colgate-Palmolive   2️⃣ 🍪 Francesca Hahn - Mondelēz International   3️⃣ Jaclyn Nix - CitrusAd   4️⃣ Skye Frontier - Incremental   5️⃣ Krystina Gustafson - Shoptalk   6️⃣ Sreenath Reddy - Intentwise   7️⃣ Carlos Ferreira 🚀💡 - Reckitt   8️⃣ Raquel Navarrski - General Mills The CPG View Podcast (Apple, Spotify, Google, etc) Page: 👇🏼🎧 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview

Check out these super informative eCommerce and digital podcasts! 💡

⬇ This podcast is 🔥, particularly for #mediasellers #managers, and #businessowners. Executive VP, Shar Hermanson's contributions to the discussion...par for the course ⛳ Let me know what you think! #legacysellers #podcast #digitalprofitandyou #encouragersradiorally #digitaladvertising #targetaudience #omnichannel

Congratulations David Meakin on your future of ecommerce podcast with #eComOne packed with great info and tips! This is a ‘must listen’! You do not want to be left behind 🚀 #shopline #moderncommerce #ecommerce

Expanding your DTC brand into retail sounds like the perfect growth move, but have you considered the complexities of omnichannel pricing? Transitioning into retail isn't just about expanding your reach—it's about navigating a whole new set of challenges. In my recent conversation with Renee Hartmann on the Free to Grow CFO Podcast, we dived deep into one of the most common pain points: omnichannel pricing. 🔥 Here are a few tips Renee shared about managing these challenges: ▶ Stay in constant contact with your retailer to understand pricing parameters. ▶ Be prepared to give up some control and adapt to new dynamics. ▶ Use mystery shoppers to monitor merchandising and ensure brand consistency. ▶ Acknowledge the trade-offs: while you gain distribution and visibility, you lose direct customer data and some control over your brand. Catch the full episode with Renee Hartmann on the Free to Grow CFO podcast for more insights on balancing the challenges and benefits of going omnichannel! 🎧 Check it out now! Find it where you get your podcasts! 📺 YouTube: https://lnkd.in/eng5GqjR 🎙️ Apple Podcasts: https://lnkd.in/eKsJzCfK 🎙️ Spotify: https://lnkd.in/ey_mn7QQ

Ever noticed how tough it is to stand out when everyone seems to be selling something similar? 🤔 That's the reality of today's ecommerce world – if you're just another 'me too' product, you're in for a real challenge. 🌪️ It's about bringing something unique to the table, because, let's face it, no one wants to be just another option in a sea of sameness. Here's something exciting: Our host Michael Maher, the Chief Idea Officer at Cartology, and Ryan Burgess, the Head of Growth at Intentwise, are diving into this very topic. 🤿 They're talking about turning your product from just another item on the shelf to something that really pops. 💥 It's all about making your brand stand out in a way that resonates with your customers. So, if you're looking to shake things up in your ecommerce strategy, you've got to check out our latest podcast episode here 👉 https://loom.ly/iEVf4PE 🎧. Trust me, you don't want to miss these insights. Hit that follow button and join us in redefining the ecommerce game! 👊🚀 #AmazonSellers #DigitalMarketingTips #EcommerceTrends #MarketplaceStrategy #BrandGrowth #OnlineRetail #EcommerceInnovation #AmazonMarketing #RetailTech #brickandmortar #dtc #business #amazon #amazonpodcast #ecommerce #retail #founder #omnichannel

Your site is just for selling products directly to your customers, right? 🤔 Andy Segal from Honey Mama's shared a different strategy. 🚀 Out-of-the-Box DTC: Honey Mama's uses its online channel not just for sales, but as a testing ground for new flavors. 🛍️ Retail Synergy: They guide online customers to physical stores, strengthening their retail presence. 🔗 Integrated Approach: Their strategy shows how online engagement can directly influence and enhance retail offerings. It's not just about sales but also understanding and responding to consumer preferences. Want to learn more from Andy? Check out our full conversation on Ecomm Marketing with the Pitbulls 👉 https://lnkd.in/eYd7uYTq or wherever you get your podcasts. #RetailStrategy #Ecommerce #CPG #HoneyMamas #Podcast

Graham Robertson <> The CPG View Out now.... 'On this week's podcast, 'Strategy in Motion: Navigating the Marketing Landscape with Graham Robertson, Founder and CMO at Beloved Brands ❤️. Graham covers the following key points: 🎯 Strategic Thinking and Positioning: Graham discusses his experience with repositioning Listerine from a fresh breath product to a solution for gingivitis, highlighting the importance of strategic thinking in marketing execution. 🎯 Combining Art and Science in Marketing: Both Graham and Don emphasize the importance of combining creativity with data-driven insights in marketing. 🎯 Fight for Great Work: He emphasizes the need to fight for great ideas and not settle for mediocrity. Tune in now to gain practical insights into strategic marketing approaches, the fusion of creativity and data-driven strategies on The CPG View. 🚀🌟 Full Podcast Link (Apple, Spotify, Google, etc): 🎧 https://lnkd.in/eWKJyZ_8 #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin