Lee Dunbar <> The CPG View
Out now.... 'On this week's podcast, 'Retail Renaissance: Navigating the Digital Era with Lee Dunbar, SVP, Head of Retail Media at Starcom.
Lee covers the following key points:
🎯 Evolution of E-commerce in Shopper Marketing: Lee discusses the significant impact of e-commerce on strategies within the CPG sector.
🎯 Consolidation and Growth of Retail Media: He points out the consolidation of retail media, where budgets that were once distributed among various vendors are now being centralized within retail-owned capabilities.
🎯 Data, Technology, and Omnichannel Campaigns: Lee emphasizes the role of data and technology in informing decision-making processes and crafting effective omnichannel campaigns.
Tune in now to gain a competitive edge in the rapidly evolving retail media environment on The CPG View. 🚀🌟
Full Podcast Link (Apple, Spotify, Google, etc): 🎧
retail-renaissance-navigating-the-digital-era-lee-dunbar-svp-head-of-retail-media-at-starcom
#ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
Managing Director, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast 🎙️ “eCommerce” is our middle name.
3wCongrats John Ostman 🙌🏼.