The Container Store’s Post

💫🌟⚡️ Thoughts become things! 💫🌟⚡️ Here’s how our exciting brief from e.l.f. Cosmetics to launch their Glow Reviver Lip Oil went from insight to idea: 🚨 Problem: People admit to holding on to their old make-up way past the expiry date, even when they don’t use it anymore - 'just in case' they need it someday.  💡 Insight: We need reminding when it's time to change our lip products - like cars need reminding it's time for an oil change. 💎 Strategy: Give people an unforgettable reminder that it’s time to change up their lip products.  💄 Idea: We’ll create a pop up ‘Lip Oil Change Station’ so e.l.f. fans can get their “oil changed” — aka exchange an old lip product for a new lip oil! Huge congrats to the whole team who worked on this and the fantastic e.l.f. clients who said "YES" to the idea and made it a reality on Wall Street at the NYSE this week! Sarah Balagia Keshvar Alikhani Sabrina Johnson Kimi Peterson Ashley Hurst Gillian Kushner Camryn Wilneff Nai-Chieh Chang Tiana Madera Frank Normandin Megan Marquez Andrea Easley Jordan Alperin Neiv Toledano Laurie Lam Brooklyn Boston (and so many more!)

How do you innovate and affect the lives of millions of people? Great question. #Listen. #Borrow. #Experiment. Such was the approach of Herbert Strauss in 1924. Strauss was the President of Macy's and it was the roaring 20’s. Times were good. They had just expanded their anchor store to an entire city block, over one million square feet. Such growth meant a lot of hiring and the majority of these hires were immigrants from Europe. Loving the sentiment of the #Thanksgiving holiday, these newcomers had embraced their new home and wanted to show pride in their new heritage. 𝗧𝗵𝗲𝘆 𝘄𝗮𝗻𝘁𝗲𝗱 𝗮 𝗽𝗮𝗿𝗮𝗱𝗲. Mr. Strauss was all ears. It turns out that Gimbels, a rival of sorts, was already hosting a parade in Philadelphia. Could Macy’s borrow that idea? Could Macy’s best that idea? Why not? How about allowing the employees to march in the parade? Perhaps borrow some animals from the Central Park Zoo? In fact, what about welcoming #SantaClaus at the end of the parade in Herald Square? That first parade was attended by over 250,000 people that saw floats of Mother Goose and Little Red Riding Hood. Those employees? They dressed as clowns, cowboys and knights while bears, elephants and monkeys joined in the procession that included four marching bands. Listen. Borrow. Experiment. #Innovate. #creativity #future #marketing

Great article by Yasmin Arrigo on the deprioritisation of #DEI in #ADland - please read and share! At Brixton Finishing School we've experienced this in the last 12 months, alongside many other #changemaking organisations, a #stealth defunding of commitments to #DEI leaving us with a budget deficit last year. We took this #crisis as an opportunity to reflect, reframe and recommit to our mission - to create fair, accessible industry access for all talents and to then support them to thrive, not survive when they arrive. Thank you to all who advocated for us - we really value and appreciate your efforts! #2024 is our year of serenity and we will not deviate from our mission - we will gracefully keep, keeping on, driving change. Talent is distrubuted equally but opportunities are not. To supercharge change long term commitment to impactful change making projects is needed. It’s vital that the industry leans in and support our (and other organisations) efforts. MEFA CEO, Naren Patel, decided to launch the Media For All [MEFA] awards when a recent survey indicated that businesses were experiencing “DEI fatigue” ; they were under so much pressure that diversity and inclusion were taking a back seat. #DEI departments have been disbanded at #tech companies (Source: WordinBlack.com) And by December 2023 open calls for divestment were heard - with Elon Musk declaring on X ‘DEI must Die’. Dear Industry, your busy day job is serving your clients and their consumers - our day job is supporting multiple communities with many intersectionalities to win at the world of work. So please, reach out to third party experts who can make authentic inclusion a reality for you - it’s not going to happen if it’s not a future proofed commitment. 

Happy #FACSfamFriday, everyone! Before you go out and celebrate Memorial Day, we have our next Employee Spotlight to unveil! Our very own Fred Vinciguerra is next to be in our spotlight! Fred is our CEO and works out of the Hayward office. Check out Fred's responses to our questions below, as well as a photo of him with his family out in nature. Do you have any questions for Fred or other FACS employees you'd like to see answered in the next #FACSfamFriday? Let us know by commenting on this post! What is one thing that you geek out about?  It's sad, but I really don't geek out about much. Maybe the Chicago Bears, Cubs, and Blackhawks. I love my Chicago teams, but geeking out is probably a stretch.   What is one way that you unwind?  Either by getting my sweat on (exercising, even though it doesn't show) or fixing something. I'm not super handy, but I enjoy giving it a try and feel really good when it actually works after I tried.   Is there anything you wished would come back into fashion?  Perm's for guys - nevermind, I wouldn't be able to get one anyway.    What celebrity would you like to meet at Starbucks for a cup of coffee?  Howard Stern - please don't judge. I think he does an amazing job interviewing people and is not afraid to ask questions others shy away from.   What is one of your favorite books?   I really don't read fiction but I do enjoy a good business book. One of my favorites is Oren Harari, Break from the Pack. It's about how to compete in a copy cat society and Malcolm Gladwell's, Outliers and What the Dog Saw - lots of short, facsinating stories. Favorite quote?   "A man with one watch knows the time. A man with two is never sure."

Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/gi_wMdcV

Not all gifts have to be physical! With many people valuing memories over things, read more from one of our advisors on how gifting experiences may be the way to go this holiday season: https://lnkd.in/eNP8YRGQ

Read about this and other topics on Price Industires Blog. The Science of Comfort.

#ThreeOnThursday returns with an exciting new Carnsight Client topping our weekly retrospective #Coverage line-up. It's been our pleasure to begin working alongside Frome-based Springmead School and Nursery. Without further ado, scroll on down for the latest headlines 👇 🎓 Springmead School and Nursery The Bath & Wiltshire Parent celebrated Springmead School's recent Talent Showcase, which offered the local community a beautiful window into the promising talents of its next generation. The heart-warming display featured a fine array of performing arts acts, ranging from humorous poetry and musical delights to gravity-defying gymnasts, dance recitals, and dramatised scenes.  Sally Cox, Headteacher, commented, “Events such as this are a true collaboration. It was moving to see such young children sharing their dedicated practice and passion in both individual and group performances.” 🔗 https://lnkd.in/ehyVEDBp 🧸 boppi, Click Europe Ltd Mediashotz news shared an insightful retail piece by Regan Anderton, Head of Marketing at Click Europe, which centres around the shopping and e-commerce extravaganza that is Black Friday. However, as Regan explains, beneath the surface of this seemingly lucrative marketing strategy lies a different reality, particularly for SMEs and family-run businesses. "Small businesses, particularly family-run, often prioritise community engagement, personal connections and trust as part of their core values. However, the annual Black Friday sales events can sometimes overshadow the original message of family and togetherness." 🔗 https://lnkd.in/e9iz2zxz 🌱 aer studios Anthony Butterfield, Head of Creative at aer studios, wrote a riveting piece for MediaCat Magazine which shares why the creative technology studio has adopted biophilia as a mindset. Nestled on the edge of the Cotswolds, the beautiful natural world and thriving community around Aer Studios serve as inspiration and insight, even featuring in the team's work with the BBC and Natural History. "Whether based in a thriving urban metropolis or an idyllic rural landscape, there is value to be seen outside the four walls of every office." 🔗 https://lnkd.in/e5SvwMAT #PR #PublicRelations #News