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The demand for faster, more accurate and accessible testing is driving innovation and creating new opportunities for diagnostics companies. The Alexander Group Principals Luke Mraz and Mike White recently detailed the key market trends affecting the diagnostics industry and how companies can adapt their GTM strategies to align with changing customer needs and preferences. Read the full article: https://lnkd.in/gqxUny6N #Healthcare #GoToMarket #Diagnostics #GTMStrategy

Healthcare: How to Adapt Your Diagnostics Go-to-Market Strategy to the Changing Market Dynamics

Healthcare: How to Adapt Your Diagnostics Go-to-Market Strategy to the Changing Market Dynamics

https://www.alexandergroup.com

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