Key Findings and Challenges from My Visit to Ghana
As my visit to Ghana comes to a close, I want to share some key findings and challenges that were highlighted during my time here. Ghana remains a crucial market for English used clothing and shoes, with a preference for our quality over European and American products. However, several significant issues are affecting the market, and it's essential for us to address them head-on.
China Overflooding the Market: The influx of cheaper Chinese goods is a significant problem. While these products are less expensive, their quality is far inferior to English items. This quality gap is crucial because Ghanaian consumers value durability and quality, which our products traditionally provide.
Changing Perceptions: There's a growing need for suppliers to understand that the Ghanaian market demands high-quality, well-sorted grades. The perception of suppliers must change; this market cannot thrive on low-grade items.
Credit to English Suppliers: Despite the challenges, English suppliers remain leaders in this market. Our reputation for providing high-quality goods is strong, but we must continue to innovate and improve to maintain this position.
Bad Publicity: There’s been bad press about English suppliers dumping rubbish in Ghana, which is far from the truth. Our shipments primarily consist of A-grade quality items, and this misinformation needs to be corrected.
Economic Challenges: The economic environment is tough. High processing costs, import duties, and unreliable shipping services are significant hurdles. The local currency, the Cedi, has significantly depreciated, making it harder for local businesses to operate.
Market Saturation: Shops are full, and there are more sellers than buyers. This saturation is leading to reduced sales and increased competition, making it difficult for many to sustain their businesses.
These challenges highlight the urgent need for continuous improvement and adaptation. At ELT Global, we are committed to working with our partners to find solutions that will support the Ghanaian market and ensure our continued leadership.
Stay tuned for more updates.
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CEO at United Repair Centre | TEDx Speaker | Social Entrepreneurship | Circular Fashion | Diversity & Inclusion
1moWould love to help!