Tencent’s Post

How is AI transforming luxury marketing? 💎 Explore the ongoing and potential impact of AI on luxury consumer marketing, emphasising the need for strategic integration 💪 #luxurymarketing #digitalmarketing #aiinmarketing

Nice article on new research by Gartner unveiling critical insights for maintaining brand authenticity. As AI dominates digital creativity, the research highlights the challenge isn't just about leveraging technology but ensuring it aligns with consumer trust and ethical standards. Key Insights from Gartner: 🎨 By 2026, **80%** of senior creative roles will integrate GenAI, emphasizing the need for quality creative talent. 🛡️ **60%** of CMOs will adopt technologies to protect brands from GenAI-driven deception, highlighting the importance of content authenticity. 🌿 A trend towards "AI-free" branding will emerge, with **20%** of brands adopting this stance by 2027, akin to the clean beauty movement. 🔍 AI advancements in search will reduce organic site traffic by **50%** by 2028, prompting brands to rethink digital engagement strategies. ❤️ Consumer skepticism towards social media will lead **50%** to limit their interactions, underscoring the value of loyalty and authentic engagement. CMOs will need to consider a blend of transparency, prioritizing authenticity, and adapting to changing consumer perceptions. #AIMarketing #GartnerInsights #BrandAuthenticity #FutureOfMarketing https://lnkd.in/gPhUEmjw

I guess that the demand for human communication will also grow provided that the use of AI algorithms is rapidly increasing . Soon it will be a huge privilege to communicate face to face with a sales manager, not with a robot. However it depends on the situation with the advertising market policy about using AI and GDPR regulations.

Is your marketing strategy future-proof? 🚀 The marketing landscape is evolving faster than ever before, with new technologies emerging and consumer behaviors changing. Staying ahead isn't just about keeping up; it's about predicting where the ball will be and getting there first. Here are three ways to ensure your marketing strategy is ready for the future: 1. Invest in AI and machine learning to personalize customer experiences at scale. 2. Embrace sustainability and ethical practices - consumers are watching. 3. Always be testing - markets change, and what worked yesterday might not work tomorrow. Adapting to change isn't just good business; it's survival. What steps are you taking today to make sure you're leading the pack tomorrow? Let's dive into a conversation about innovation in marketing and how we can all stay one step ahead. #Innovation #MarketingStrategy #FutureProofing

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Marketing’s Quantum Leap: How 2024 is Redefining the Future of Business! Let's explore how Marketing in 2024 is not just a function, but the key to shaping the success of business in the future. In 2024, creativity and technology merge to drive marketing excellence. AI crafts personalized ads while data-driven storytelling ensures each message resonates. How can your brand leverage this fusion for unforgettable experiences? #CreativityMeetsTech Customer experience is crucial. Brands delivering seamless, personalized interactions win loyalty. Is your brand ready to create lasting impressions? #CustomerExperienceMatters Ethical marketing isn't just a trend—it's essential. Transparency and social responsibility win hearts and wallets. How can your brand integrate ethical practices? #EthicalMarketing AI revolutionizes marketing, automating tasks to free marketers for meaningful connections. Are you ready to unlock its potential? #AIinMarketing Looking ahead, immersive technologies and hyper-personalization promise new consumer engagements. The future belongs to bold brands embracing innovation. How will your brand navigate this landscape and emerge as a leader? #MarketingInnovation Let's embrace the quantum leap of 2024, fuse creativity with technology, prioritize customer experiences, champion ethical marketing, and harness the power of AI. The future is ours to shape—let's seize it with confidence! #QuantumLeapMarketing #FutureReady

Artificial intelligence is reshaping engagement. The latest read from Branding Strategy Insider delves deep into how AI is transforming the way consumers interact with brands. AI doesn't just streamline processes; it's a gateway to personalized consumer experiences, offering insights that are gold dust for strategic brand positioning. Imagine a world where your message is so tailored, it feels like a one-on-one conversation with each member of your audience. That's the reality AI is ushering in. It's a game-changer for market leaders who recognize the power of precise, data-driven engagement. This article isn't just about the technology; it's a testament to how adopting AI can amplify your brand's voice in a crowded market. As masters of the strategic advantage at GLYPH, we understand the significance of staying ahead. AI in consumer engagement isn't just an option; it's becoming a necessity. Dive into the article to see how AI can fuel your brand's growth. Your thoughts are valuable; how do you see AI fitting into your brand strategy?

Different name, same great taste 💡 Media.Monks is now Monks! Check out more on Campaign US: https://lnkd.in/gxzAQciV ---- The new Monks brand emphasizes the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services designed to maximize client revenue growth, innovation, and reach. But our name also represents the people behind the work we do day in and day out, signaling the importance of having ambitious innovators in your corner—particularly in the age of AI. 🧑🏽💼 In addition to the new name, we’re streamlining our operating model and consolidating our capabilities into two fully synchronized offerings: Marketing services and Technology services. This restructure will give clients even more streamlined access to the best digital talent, who will help them thrive and innovate in an era of rapid disruption. 📈

2024 Marketing Trends Unveiled! 🌟 Brands, it's time to embrace authenticity, share the good and the not-so-pretty behind the scenes. Sustainability is the anthem—go beyond buzzwords, show commitment, and make a difference. Personalization reaches new heights with AI, delivering ads tailored to perfection. To read more, visit: https://bit.ly/3OkMnul