Techmagnate - A Digital Marketing Agency’s Post

Excited to share some recent successes from our international team at connective3! 🎉 Quarter 1 of 2024 has been amazing; we have seen some amazing work across the US!! 🌎 Home brand: well, we only went and built 100 unique links, boosting UR across our two main category pages. It is perfect as this all aligns perfectly with our client's goals and objectives, and it is great to see Chloe Keys working closely with SEO week after week to maximize not just our PR results but also increase visibility across key areas and pages. If you'd want to discuss how we can replicate this success for you, drop me or Chloe Keys a message and we would be happy to chat 😊 Business brand: We actually saw a really slow start to 2024 across the business sector, but then we created a survey that blew up! In the last two weeks of March, we saw 148 total results, with an average DA of 52. What is even more insane is that 60 of these links have a DA of 60 . Amazing work from Emma Robinson, Tom Travers, and Carrie-Beth B. who landed features in Forbes, Digital Journal, and Men's Health. Travel brand: Our work in the US with travel has always seen great success, but nothing like what we saw with our recent spring break campaign!! The campaign has been featured in over 400 publications, with 215 links with a DA of 60 or higher. Across the entire campaign, the average DA sits at an impressive 59. Plus, we've witnessed significant keyword movement, for key focus areas!! Also, let's not forget to mention Stacker, Digital Journal, New York Post, Miami Herald, and much more. Last night I was down at the PRmoments Awards and met so many amazing agencies and businesses! When at these events I get so many questions about the US digital PR landscape. If you want to know what goes on in my brain when I am sober, we have a white paper online that gives our insights into the US - https://lnkd.in/e4Yxnj7E Do you want to chat about US digital PR as a UK company wanting to diversify your backlink profile? or are you a US company wanting to see some amazing results? free to drop me a message :) #USdigitalPR #USPR #Digitalmarketing #usdigital #usdigitalmarketing #USPublicRelations #PR #PublicRelations

🌟 Hey all! Just came across this awesome guide for beginners in digital PR! Whether you're a newbie or looking to up your game, this article covers everything you need to know 🚀 Here's a sneak peek at what you'll find: 🔍 What is digital PR and how it's evolved over the years. 🤝 The dynamic relationship between digital PR and SEO. 📊 Tips on planning and executing successful campaigns. 🔗 The importance of backlinks and how they impact rankings. 🧠 The digital PR spectrum breakdown: Hero, Hub, and Hygiene content. 📝 Strategies for proactive and reactive PR. It's a must-read for anyone diving into the digital marketing realm or seeking to enhance their PR skills. Check it out and let's chat about your thoughts on digital PR tactics and trends! 💬 https://lnkd.in/grMP6xTW

Per Entrepreneur Media- "The best approach is for #PR and #marketing to be in touch frequently and closely follow what one another is doing. They shouldn't try to control each other but instead, look for ways they can help each other. PR campaigns are often stronger with great marketing assets and press coverage often leads to great marketing content." #publicrelations #marketingstrategy #strategiccommunications

Want to learn how to take your content and get more out of it by turning it into earned media? 👀 Hope you can join me online June 13 at 3 p.m. ET when I present Content Repurposing Through PR: Use Earned Media To Get More From Owned Media. While LOTS of content is created, much of it may not get the attention it deserves. Are enough people seeing or reading the content you work so hard to produce? Using PR (or earned media) is one way to increase the visibility of your content so that more potential prospects consume it. This session will provide an overview of leveraging an earned media approach to get more attention for your owned media (= content). We'll cover: ✅ How to decide which pieces of content make the best candidates to be pitched as earned media ✅ Best practices for reaching out to publications that may be interested in publishing your owned media ✅ We'll also discuss what to do once you secure earned media coverage These tips are in my newly published book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 - and even better - five attendees will receive a copy! We'll also leave plenty of time for your questions - you can ask me *anything* that may be on your mind about public relations. It's free to register for this session, which is part of the Bay Area Content Marketing Meetup. The link is in the comments. Hope to see YOU there! #PRTips #B2BPR #contentmarketing #PublicRelations

Wizikey Introduces PR Measurement with AVE! 🚀 Industry leaders demanded a comprehensive view of their media coverage's worth, and we delivered! 💪 Our tiered approach assigns monetary values to articles based on publication reach, giving you unprecedented insight into your PR success. 📊 Seamlessly toggle between INR and USD to watch your brand's AVE skyrocket! 📈 Discover how we calculate AVE and unlock the true potential of your PR strategy. Read here 👉 https://bit.ly/44GkmED #Wizikey #PRMetrics #DataDrivenPR #MarketingROI #PublicRelations #Communications #Content #ContentMarketing

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

Maximize Your SEO with Strategic PR! 🚀 Aligning your PR efforts with SEO can supercharge your brand's visibility. Through high-quality backlinks, thought leadership placements, and local media coverage, PR campaigns do more than just get you noticed—they help you climb the search rankings! 📈 🔗 Ready to boost your SEO through strategic PR? 💻 Check out how: https://lnkd.in/ehJQ45vB #PR #SEO #MarketingStrategy

1.5 years ago, I made the decision to join the incredible Digital PR team at Builtvisible. What drew me in? This amazing post on their Be Kind policy ➡️ Are You Paying for Links With Your Principles? (link in bio) Whilst it’s not often shouted about, when I first read about Builtvisible’s Be Kind policy, it was like a breath of fresh air. Coming from an agency with harsh link targets (which isn’t uncommon), where I felt pressured to get quick wins and gain links in the masses, I was surprised to find Builtvisible so against this grain. Here’s why I love the Be Kind policy: 1. Quality over quantity: We focus on getting good, relevant links for our clients and boosting brand awareness to the right audience. It's about impactful connections, not just the numbers. Death to the spray and pray! 2. Building genuine relationships: We cultivate trust with media who genuinely want to write about our stories and aren’t out to get our clients. These authentic connections make all the difference in our campaigns. 3. Understanding our responsibility: In our most recent survey, 1 in 8 Brits feel manipulated or misled by clickbaity headlines. A higher, 2 in 5 British people want trustworthy information, presented reliably, clearly disclosing sources, attributions, and methodologies in news articles. We understand the importance of getting methodologies and campaign data right. By prioritising real, genuine data, we are avoiding manipulation for sensational headlines. Integrity in information is key. I’d love to hear from other DPR’s and marketers: how do you balance relevancy and quantity in your strategies? Let’s discuss how we can all aim for quality, impactful work while staying true to our principles. I’m in no way saying our way is the only way, we still want to encourage conversation within the industry and we’d love to hear more opinions. If you’re interested in more about this, we are hosting an event very soon opening up the floor to a conversation we think is very worthwhile. Keep your eyes peeled.💼✨